Message of Greeting from the Federal Minister for Economic Affairs and Energy Peter Altmaier for the 20th anniversary issue of Trade Fairs International
Germany is one of the world’s largest exporters. Trade shows in Germany and abroad bring together many German firms and their international business partners. Even in this age of ever greater digitisation, trade shows remain an indispensible forum: a forum for companies to build new contacts and step up existing ones. A forum for presenting ideas and innovations, and for advertising products. This applies to young self-employed people and large established companies alike.
The Federal Ministry for Economic Affairs and Energy has developed a number of different instruments to support trade shows:
- Under the Federal Government’s Foreign Trade Fair Programme, German companies of all sizes, representing any industry anywhere in Germany and regardless of whether they are members of a business association, have an opportunity to showcase themselves at a joint ‘Made in Germany’ stand at an international trade show. More than 90% of the companies benefitting from this opportunity are small and medium-sized companies. This year, in 2018, there will be joint German stands organised under the Foreign Trade Fair Programme at around 260 trade shows abroad.
- In addition to this, there is also the Energy Export Initiative, which supports companies representing this important specialist sector as they venture onto foreign markets. Participation in foreign trade fairs helps boost the uptake of German energy technologies abroad.
- The ‘young innovative companies’ programme gives start-up entrepreneurs an opportunity to participate in leading international trade shows in Germany at lower prices. The programme is targeted at start-ups from the industrial sector, the skilled crafts, and technology-driven services. This year, it is expected to cover 64 trade shows.
The Federal Government can rely on trusted cooperation with its partners from industry. This particularly applies to the Association of the German Trade Fair Industry.
The ‘Trade Fairs International’ magazine also has a very important role to play. For more than 20 years now, it has been delivering full and well-informed news about international trade shows and exhibitions.
May the next 20 years and beyond be just as successful!
Peter Altmaier
News from the trade fair industry
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02.08.2020 IELA Reload: 11 weeks, 24 live sessions, 48.350 minutes heightening resilience
IELA’s recovery programme IELA Reload was a real Incubator of ideas for the future, spreading the fighting spirit to empower IELA members to succeed in the New Now, anticipating & rebounding by limiting losses and boosting strengths in profitable service areas. Launched on May 4th 2020, the programme had four pillars: E-Learning sessions – Regional IELA Talks – Recovery Talks and Rediscover of Tools.
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29.07.2020 UFI elects Monica Lee-Müller as president for 2021/22
The UFI presidential trio for the 2020/21 term will therefore comprise of: Monica Lee-Müller (managing director of Hong Kong Convention and Exhibition Centre (Management) Limited (HML), Hong Kong), incoming president Anbu Varathan (Indian Machine Tool Manufacturers’ Association - IMTMA, India), president 2020/21 Mary Larkin (Diversified Communications, Portland, USA), outgoing president
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23.07.2020 New dates announced for the Abu Dhabi International Petroleum Exhibition and Conference
Dmg events, organiser of the Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC), and with the support of its strategic partner and host, the Abu Dhabi National Oil Company (ADNOC), has announced that the ADIPEC Strategic and Technical Conference will take place virtually between November 9 and 12, 2020.
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16.07.2020 UFI Global Barometer shows global impact of Covid-19 pandemic
UFI, the Global Association of the Exhibition Industry, has released the latest edition of its flagship Global Barometer research, which takes the pulse of the industry. The report highlights the severe impact of the Covid-19 pandemic on the exhibition industry worldwide. Globally, 85% of companies declared their overall level of activity was “normal” in January. This quickly dropped to 15% in March, to reach between 5% and 6% in April, May and June. For both April and May, 73% of companies worldwide declared “no activity”.
TFI-Focus
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Conventions / Events: Analysing your own marketing
Every event organiser wants to target the “right” people – and get as many as possible of them to come. A new tool enables them to do this even more effectively.
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Germany: Feel-good factor for fairs
A global survey by UFI and Explori among 13,000 trade fair visitors revealed that catering and seating are important factors. German trade fair companies agree.
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Germany 2020: New congress + fair events on the way
Two new events will make their debut in Hanover and Cologne next year. Their themes will be lightweight construction, insurance and technology.
TFI-International
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Hong Kong: A healthy and safe environment
At present, the coronavirus pandemic shows us what an important role hygiene plays for prevention. AsiaWorld-Expo subscribes to this and has installed innovative applications.
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Italy: Internationally established and profitable
Over the next few years, Gruppo BolognaFiere will invest heavily in its home base and engage increasingly in activities abroad. This dedication pays off.
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Poland: The future of trade fairs
In early October, Ptak Warsaw Expo invited numerous trade fair and economic experts to a new format: Expo4Future. There received some fascinating insights into what awaits us in the future.
TFI-Practice
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Trade fair logistics: When importing is difficult
Two partners united by the International Exhibition Logistics Association (IELA) know how to deal with difficult markets. Including Russia and Africa.
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Euroshop 2020: Global Village for the exhibition world
The trade fair association IFES once again invites visitors to its Global Village in Hall 4 this year. The new IDIA Award for trade fair innovations will make its debut there.
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Stand construction systems: Variety at a low cost
Trade fair organisers and exhibitors are challenging stand builders: Booths need to be built faster and cheaper and stand out from the competition. New construction systems offer solutions.
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TFI-Know-how
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How can exhibitors stand out at trade fairs?
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
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How can industry decision-makers be reached online?
Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.
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How can you maximise attention with your stand floor?
Most exhibitors want to attract as much traffic as possible. The largest continuous space of an exhibition stand can be actively used for this purpose: A photorealistic floor is a design option that fulfils several functions at once.
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How can organisers of corporate events make themselves indispensable?
Planners of corporate events always need to be up-to-date. Planning and implementing, and hence the job of an organiser, are constantly changing.