Message of Greeting from the Federal Minister for Economic Affairs and Energy Peter Altmaier for the 20th anniversary issue of Trade Fairs International
Germany is one of the world’s largest exporters. Trade shows in Germany and abroad bring together many German firms and their international business partners. Even in this age of ever greater digitisation, trade shows remain an indispensible forum: a forum for companies to build new contacts and step up existing ones. A forum for presenting ideas and innovations, and for advertising products. This applies to young self-employed people and large established companies alike.
The Federal Ministry for Economic Affairs and Energy has developed a number of different instruments to support trade shows:
- Under the Federal Government’s Foreign Trade Fair Programme, German companies of all sizes, representing any industry anywhere in Germany and regardless of whether they are members of a business association, have an opportunity to showcase themselves at a joint ‘Made in Germany’ stand at an international trade show. More than 90% of the companies benefitting from this opportunity are small and medium-sized companies. This year, in 2018, there will be joint German stands organised under the Foreign Trade Fair Programme at around 260 trade shows abroad.
- In addition to this, there is also the Energy Export Initiative, which supports companies representing this important specialist sector as they venture onto foreign markets. Participation in foreign trade fairs helps boost the uptake of German energy technologies abroad.
- The ‘young innovative companies’ programme gives start-up entrepreneurs an opportunity to participate in leading international trade shows in Germany at lower prices. The programme is targeted at start-ups from the industrial sector, the skilled crafts, and technology-driven services. This year, it is expected to cover 64 trade shows.
The Federal Government can rely on trusted cooperation with its partners from industry. This particularly applies to the Association of the German Trade Fair Industry.
The ‘Trade Fairs International’ magazine also has a very important role to play. For more than 20 years now, it has been delivering full and well-informed news about international trade shows and exhibitions.
May the next 20 years and beyond be just as successful!
Peter Altmaier
News from the trade fair industry
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19.01.2021 UFI releases first Industry Partners Benchmark Survey: Exhibition service providers have a relatively high impact on overall event success
Exhibition organisers and venue operators state that service providers have a relatively high impact on overall event success. This is a core finding from the first edition of the new Industry Partners Benchmark Survey, released by UFI, the global association of the exhibition industry.
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18.01.2021 Bau Online provides guidance in turbulent times
Intensive B2B networking and many-faceted market insights: Bau Online’s offering proved to be an important anchor point for the construction industry in turbulent times. 247 exhibitors offered digital live presentations and one-on-one conversations.
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15.01.2021 Reed Exhibitions announces $1 Million 5 year commitment to black and ethnic minority charities
Reed Exhibitions has today announced its commitment to donate $1M over the next five years to selected charity partners around the world who are working to improve inclusivity and diversity in their local communities by supporting social change, fighting injustice and fostering development.
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11.01.2021 Thailand remained a preferred destination for European
Thailand Convention and Exhibition Bureau and Thai MICE entrepreneurs reported their successfully participation at IBTM World Virtual 2020. They gained 52 leads and are confident in Thailand’s attractiveness in the European markets.
TFI-Focus
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International Trade Fair Centres: Easy access to events
The Austrian company Axess has been supplying trade fair centres internationally since 2002. The company’s systems are currently installed at over 30 trade fair centres around the world.
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Conventions / Events: Analysing your own marketing
Every event organiser wants to target the “right” people – and get as many as possible of them to come. A new tool enables them to do this even more effectively.
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Germany: Feel-good factor for fairs
A global survey by UFI and Explori among 13,000 trade fair visitors revealed that catering and seating are important factors. German trade fair companies agree.
TFI-International
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Singapore: A tool to strengthen the industry
The Covid-19 pandemic is a huge challenge for the MICE industry worldwide. To confront this challenge, the city state has created a roadmap.
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Hong Kong: A healthy and safe environment
At present, the coronavirus pandemic shows us what an important role hygiene plays for prevention. AsiaWorld-Expo subscribes to this and has installed innovative applications.
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Italy: Internationally established and profitable
Over the next few years, Gruppo BolognaFiere will invest heavily in its home base and engage increasingly in activities abroad. This dedication pays off.
TFI-Practice
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Stand Construction Suppliers: Hygiene barriers out of thermoplastics
Exolon conquers the new market for partitions and hygiene solutions. Its plastic sheets are transparent, robust, easy to process and to clean.
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Trade fair logistics: When importing is difficult
Two partners united by the International Exhibition Logistics Association (IELA) know how to deal with difficult markets. Including Russia and Africa.
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Euroshop 2020: Global Village for the exhibition world
The trade fair association IFES once again invites visitors to its Global Village in Hall 4 this year. The new IDIA Award for trade fair innovations will make its debut there.
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TFI-Know-how
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How can networking be made to work at online events?
Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
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How can exhibitors stand out at trade fairs?
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
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How can industry decision-makers be reached online?
Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.
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How can you maximise attention with your stand floor?
Most exhibitors want to attract as much traffic as possible. The largest continuous space of an exhibition stand can be actively used for this purpose: A photorealistic floor is a design option that fulfils several functions at once.