Message of Greeting from the Federal Minister for Economic Affairs and Energy Peter Altmaier for the 20th anniversary issue of Trade Fairs International

Photo: Peter Altmaier

Germany is one of the world’s largest exporters. Trade shows in Germany and abroad bring together many German firms and their international business partners. Even in this age of ever greater digitisation, trade shows remain an indispensible forum: a forum for companies to build new contacts and step up existing ones. A forum for presenting ideas and innovations, and for advertising products. This applies to young self-employed people and large established companies alike. 

The Federal Ministry for Economic Affairs and Energy has developed a number of different instruments to support trade shows:

  • Under the Federal Government’s Foreign Trade Fair Programme, German companies of all sizes, representing any industry anywhere in Germany and regardless of whether they are members of a business association, have an opportunity to showcase themselves at a joint ‘Made in Germany’ stand at an international trade show. More than 90% of the companies benefitting from this opportunity are small and medium-sized companies. This year, in 2018, there will be joint German stands organised under the Foreign Trade Fair Programme at around 260 trade shows abroad.
  • In addition to this, there is also the Energy Export Initiative, which supports companies representing this important specialist sector as they venture onto foreign markets. Participation in foreign trade fairs helps boost the uptake of German energy technologies abroad.
  • The ‘young innovative companies’ programme gives start-up entrepreneurs an opportunity to participate in leading international trade shows in Germany at lower prices. The programme is targeted at start-ups from the industrial sector, the skilled crafts, and technology-driven services. This year, it is expected to cover 64 trade shows.

The Federal Government can rely on trusted cooperation with its partners from industry. This particularly applies to the Association of the German Trade Fair Industry.

The ‘Trade Fairs International’ magazine also has a very important role to play. For more than 20 years now, it has been delivering full and well-informed news about international trade shows and exhibitions.

May the next 20 years and beyond be just as successful!

Peter Altmaier

 
 

News from the trade fair industry

  • 02.07.2019  IELA Board of Management welcomes two new women

    IELA Board of Management welcomes two new women

    The newly elected IELA Board of Management (BOM) proudly confirms three women leaders in the exhibition logistics industry among its members: Mariane Ewbank, former IELA chairwoman 2016-2018, Priscilla Leong and Sandi Trotter, both new members elected for 2019-2021.

Expocentre
  • 24.06.2019  Think Before Plastic campaign wins the UFI Sustainable Award 2019

    Think Before Plastic campaign wins the UFI Sustainable Award 2019

    UFI, the Global Association of the Exhibition Industry, is pleased to announce that the Hong Kong Convention and Exhibition Centre (Management) Limited (“HML”) is the winner of the UFI Sustainable Development Award 2019. HML is the professional private management and operating company responsible for providing day-to-day management for the Hong Kong Convention and Exhibition Centre (“HKCEC”).

Messe Düsseldorf
 
 
  • 17.06.2019  Expo Project Fair for International Cooperation 2019 to be held in Beijing

     Expo Project Fair for International Cooperation 2019 to be held in  Beijing

    In the beautiful view of Yanqi Lake in Beijing, from 2 to 4 July, Expo Project Fair for International Cooperation 2019 (EPFIC 2019) will be held under the theme of “Connectivity for MICE Cooperation”. Organized by New Expo International Media Group, EPFIC is a B2B event for the global MICE and exhibition industry, and it has been successfully organized by 8 sessions. Since its launch, it has welcomed about 13,000 industry professionals from China and about 53 countries and regions.

 
HMC

TFI-Focus

TFI-International

  • South Africa: Major factor for the country

    South Africa: Major factor for the country

    Tourism - including MICE - accounts for almost one in ten jobs in the rainbow nation. And this figure is set to increase over the next few years.

  • Italy: The indicators have been positive

    Italy: The indicators have been positive

    Bologna has Italy’s second-largest trade fair centre and hosts a variety of leading international events. TFI spoke with Antonio Bruzzone, the general director of BolognaFiere.

  • Poland: Even busier than before

    Poland: Even busier than before

    The big new trade fair centre just outside Warsaw has been open for three years now. It currently hosts 30 of its own trade fairs and 15 guest fairs a year – on a rising trend.

TFI-Practice

 
 

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