Message of Greeting from the Federal Minister for Economic Affairs and Energy Peter Altmaier for the 20th anniversary issue of Trade Fairs International

Photo: Peter Altmaier

Germany is one of the world’s largest exporters. Trade shows in Germany and abroad bring together many German firms and their international business partners. Even in this age of ever greater digitisation, trade shows remain an indispensible forum: a forum for companies to build new contacts and step up existing ones. A forum for presenting ideas and innovations, and for advertising products. This applies to young self-employed people and large established companies alike. 

The Federal Ministry for Economic Affairs and Energy has developed a number of different instruments to support trade shows:

  • Under the Federal Government’s Foreign Trade Fair Programme, German companies of all sizes, representing any industry anywhere in Germany and regardless of whether they are members of a business association, have an opportunity to showcase themselves at a joint ‘Made in Germany’ stand at an international trade show. More than 90% of the companies benefitting from this opportunity are small and medium-sized companies. This year, in 2018, there will be joint German stands organised under the Foreign Trade Fair Programme at around 260 trade shows abroad.
  • In addition to this, there is also the Energy Export Initiative, which supports companies representing this important specialist sector as they venture onto foreign markets. Participation in foreign trade fairs helps boost the uptake of German energy technologies abroad.
  • The ‘young innovative companies’ programme gives start-up entrepreneurs an opportunity to participate in leading international trade shows in Germany at lower prices. The programme is targeted at start-ups from the industrial sector, the skilled crafts, and technology-driven services. This year, it is expected to cover 64 trade shows.

The Federal Government can rely on trusted cooperation with its partners from industry. This particularly applies to the Association of the German Trade Fair Industry.

The ‘Trade Fairs International’ magazine also has a very important role to play. For more than 20 years now, it has been delivering full and well-informed news about international trade shows and exhibitions.

May the next 20 years and beyond be just as successful!

Peter Altmaier

 
 

News from the trade fair industry

  • 17.02.2019  Exhibition Logistics Training at IELA’s Winter Seminar 2019

    Exhibition Logistics Training at IELA’s Winter Seminar 2019

    Training is not only key in creating efficient service processes, but also in boosting business.Since 2002 IELA has qualified over 200 logistics specialists for future tasks in the industry. An educational programme is essential in order to receive unique training on the subject of exhibition and events logistics. IELA held its 9th edition of the biennial IELA Winter Seminar from January 16th to 20th 2019 in Zurich.

Expocentre
  • 05.02.2019  UFI Global Barometer reports overall dynamism for the year ahead

    UFI, the global association for the exhibition industry, has released the latest edition of its flagship “Global Exhibition Industry Barometer research”, taking the pulse of the industry, and reporting global and regional trends as well as a total of 19 market profiles, including – for the first time: Japan.

Messe Düsseldorf
 
 
  • 15.01.2019  Reed Exhibitions announces definitive agreement to acquire Mack Brooks Exhibitions

    Reed Exhibitions, a division of Relx Group, has entered into a definitive agreement to acquire Mack Brooks Exhibitions in a move that will add an outstanding line-up of industry-leading brands to its global portfolio. It also promises access to innovation and new value in both face-to-face and digital formats for the more than 175,000 Mack Brooks customers around the world.

 
HMC

TFI-Focus

  • Germany: Start-ups ready for take-off

    Germany: Start-ups ready for take-off

    Nuremberg Exhibition Centre is top for start-ups. An efficient cost-benefit ratio thanks to sponsored pavilions lets start-ups present themselves here.

  • Germany 2019: A good fit for the industry

    Germany 2019: A good fit for the industry

    German trade fair companies will again be working intensively on their digital offerings in the coming year. Examples from Cologne and Essen illustrate this.

  • UFI in St. Petersburg: Breaking down barriers

    UFI in St. Petersburg: Breaking down barriers

    The UFI Global Congress will be coming to Saint Petersburg from 31 October to 3 November. The motto of the 85th edition is “The Dynamics of Transition - Our Industry’s Complex Future”.

TFI-International

  • Italy: The indicators have been positive

    Italy: The indicators have been positive

    Bologna has Italy’s second-largest trade fair centre and hosts a variety of leading international events. TFI spoke with Antonio Bruzzone, the general director of BolognaFiere.

  • Poland: Even busier than before

    Poland: Even busier than before

    The big new trade fair centre just outside Warsaw has been open for three years now. It currently hosts 30 of its own trade fairs and 15 guest fairs a year – on a rising trend.

  • Malaysia: Growth of up to 110 percent

    Malaysia: Growth of up to 110 percent

    The Malaysia International Trade and Exhibition Centre (MITEC) has been open for a year now. The event industry in Malaysia has reaped tangible benefits.

TFI-Practice

 
 

Share in Facebook, Twitter or Google+:

Twitter aktivieren
Google+ aktivieren
 
 
 

TFI - Trade Fairs International - The International Trade Fair Magazine.

© 2006 - 2018 by TFI-Verlagsgesellschaft mbH. All rights reserved. TFI-Verlagsgesellschaft mbH shall accept no responsibility for the contents of external links and other contents.

 
 

TFI-Know-how

  • How can you capture trade fair leads digitally?

    How can you capture trade fair leads digitally?

    In the trade fair world data is in most cases still collected on first contact with potential customers - or leads - by manual methods. This can mean that significant data is only captured incompletely or not at all.

IPIM