Germany is one of the world’s largest exporters. Trade shows in Germany and abroad bring together many German firms and their international business partners. Even in this age of ever greater digitisation, trade shows remain an indispensible forum: a forum for companies to build new contacts and step up existing ones. A forum for presenting ideas and innovations, and for advertising products. This applies to young self-employed people and large established companies alike.
The Federal Ministry for Economic Affairs and Energy has developed a number of different instruments to support trade shows:
The Federal Government can rely on trusted cooperation with its partners from industry. This particularly applies to the Association of the German Trade Fair Industry.
The ‘Trade Fairs International’ magazine also has a very important role to play. For more than 20 years now, it has been delivering full and well-informed news about international trade shows and exhibitions.
May the next 20 years and beyond be just as successful!
UFI, the global association of the exhibition Industry, has recently welcomed Justine Evans as the new marketing and communications manager to the UFI team in Paris. Justine takes over the role from Monika Fourneaux-Ceskova who managed UFI’s marketing and communications activities for the past year and a half, and who has relocated to Dubai.
Agility, a leading global logistics provider, has promoted Priscilla Leong to be chief executive of Agility Fairs & Events, one of the world’s top exhibition forwarding specialists. Leong, COO of Agility Fairs & Events since 2011, will oversee all aspects of the business globally and continue to serve as regional director of its operations in Asia-Pacific.
UFI, the global association of the exhibition industry, has released the latest edition of its flagship Global Barometer research, which takes the pulse of the industry. One of the key findings is a weaker first half of 2019 in terms of revenue growth compared to 2018, but there is still an overall positive trend for the year in relation to revenue.
German exhibition companies will again be launching new trade fairs abroad in 2019 and early 2020. In markets or industries with a promising future.
Nuremberg Exhibition Centre is top for start-ups. An efficient cost-benefit ratio thanks to sponsored pavilions lets start-ups present themselves here.
German trade fair companies will again be working intensively on their digital offerings in the coming year. Examples from Cologne and Essen illustrate this.
Tourism - including MICE - accounts for almost one in ten jobs in the rainbow nation. And this figure is set to increase over the next few years.
Bologna has Italy’s second-largest trade fair centre and hosts a variety of leading international events. TFI spoke with Antonio Bruzzone, the general director of BolognaFiere.
The big new trade fair centre just outside Warsaw has been open for three years now. It currently hosts 30 of its own trade fairs and 15 guest fairs a year – on a rising trend.
The International Exhibition Logistics Association (IELA) has identified sustainability as a major criterion for the future - and selected it as its primary focus topic for 2019.
Presenting multiple exhibitors under a uniform concept is a challenge for stand designers. Sometimes they even design a complete event.
How do construction system innovations come about? The idea behind them is often very simple. It’s all about gaining attention.
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Planners of corporate events always need to be up-to-date. Planning and implementing, and hence the job of an organiser, are constantly changing.
In the trade fair world data is in most cases still collected on first contact with potential customers - or leads - by manual methods. This can mean that significant data is only captured incompletely or not at all.
Placing certain services for exhibiting at trade fairs in professional hands can save time, money and often also nerves. This approach that will normally also serve to make things more efficient.
There are various fields of expo and event logistics where digital solutions provide noticeable benefits, but they also require an open mind that embraces changes.