Message of Greeting from the Federal Minister for Economic Affairs and Energy Peter Altmaier for the 20th anniversary issue of Trade Fairs International
Germany is one of the world’s largest exporters. Trade shows in Germany and abroad bring together many German firms and their international business partners. Even in this age of ever greater digitisation, trade shows remain an indispensible forum: a forum for companies to build new contacts and step up existing ones. A forum for presenting ideas and innovations, and for advertising products. This applies to young self-employed people and large established companies alike.
The Federal Ministry for Economic Affairs and Energy has developed a number of different instruments to support trade shows:
- Under the Federal Government’s Foreign Trade Fair Programme, German companies of all sizes, representing any industry anywhere in Germany and regardless of whether they are members of a business association, have an opportunity to showcase themselves at a joint ‘Made in Germany’ stand at an international trade show. More than 90% of the companies benefitting from this opportunity are small and medium-sized companies. This year, in 2018, there will be joint German stands organised under the Foreign Trade Fair Programme at around 260 trade shows abroad.
- In addition to this, there is also the Energy Export Initiative, which supports companies representing this important specialist sector as they venture onto foreign markets. Participation in foreign trade fairs helps boost the uptake of German energy technologies abroad.
- The ‘young innovative companies’ programme gives start-up entrepreneurs an opportunity to participate in leading international trade shows in Germany at lower prices. The programme is targeted at start-ups from the industrial sector, the skilled crafts, and technology-driven services. This year, it is expected to cover 64 trade shows.
The Federal Government can rely on trusted cooperation with its partners from industry. This particularly applies to the Association of the German Trade Fair Industry.
The ‘Trade Fairs International’ magazine also has a very important role to play. For more than 20 years now, it has been delivering full and well-informed news about international trade shows and exhibitions.
May the next 20 years and beyond be just as successful!
Peter Altmaier
News from the trade fair industry
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13.06.2018 Inaugural “Belt and Road International Food Expo” at AsiaWorld-Expo
Born from China’s high-profile Belt and Road Initiative, which will benefit over 63% of the world’s population in over 70 countries, including China, ASEAN, the Middle East, and Central and Eastern Europe, AsiaWorld-Expo is pleased to welcome the inaugural “Belt and Road International Food Expo” in June 2018.
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06.06.2018 DECC celebrates the Global Exhibitions Day
On occasion of UFI’s Global Exhibitions Day, the Doha Exhibition and Convention Center (DECC) has adjusted the lighting of its roof sun-wells to reflect the name of the event (GED18).
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31.05.2018 EMECA members disclose positive figures
Stable growth for all and best 2017 figures ever for some are the impressively good news reported at the EMECA general assembly celebrated at Deutsche Messe in Hanover. Economies in European countries that have suffered most during the crisis are back with steady growth rates which is reflected in the results of the EMECA members in these countries.
TFI-Focus
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TFI turns 20: Our second decade
While the decade from 1998 to 2008 was one of new beginnings in the global trade fair industry, the years that followed brought setbacks. The environment became more challenging between 2008 and 2018.
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Germany: Digitisation: customer benefits + efficiency
Fair companies currently equate digital transformation, above all, with investing in their competitiveness. On the other hand, in-house processes are also improved.
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IBTM WORLD 2017: The next 30 years
The 30th anniversary edition of the international MICE event will take place from 28 to 30 November. There will be a series of new initiatives and elements in Barcelona, also for hosted buyers.
TFI-International
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Qatar: Strong trade fair growth
Despite recent political tensions in the region, many events are thriving in Qatar. You only need to look at the Doha Exhibition and Convention Center (DECC) to see that.
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UFI in Verona: Making fairs future-proof
More than 200 trade fair professionals are to meet at the European Conference of the Global Association of the Exhibition Industry (UFI) from 2 to 4 May. Registrations have been open since February.
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Qatar: For 2022 and beyond
Qatar gears up for tomorrow. The emirate on the east cost of the Arabian Peninsula is working intensively on its future. Also with its MICE business.
TFI-Practice
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Trade fair logistics: The digitalisation of processes
A new era is well under way in trade fair and event logistics. The International Exhibition Logistics Association (IELA) will be focusing on this at its 2018 Congress in San Francisco.
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Exhibition stand construction / Design: Illustrative design
Exhibition architecture does more than just set the stage for exhibits. It can enable trade fair visitors to really experience the products exhibited, their development and their usage.
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Stand construction systems: Light revolution
Today, virtually all trade fair booths are lit by bright, modern, economical LED lights. Systems are becoming more complex, simple and attractive.
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TFI-Know-how
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Where and how does digitisation serve event logistics?
There are various fields of expo and event logistics where digital solutions provide noticeable benefits, but they also require an open mind that embraces changes.
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How is facial recognition technology used for admission control at trade fairs and events?
How would you like to go straight into an exhibition hall or event venue without first having to get out your mobile phone, look for your ticket or spell your name?
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How can exhibitors cut costs?
Exhibiting at a traded fair always involves certain risks, as the costs are rather high compared to other marketing measures. Below we have compiled some factors that can significantly lower the expense.
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What are the visions in exhibition logistics?
Four areas will have an even stronger impact on the industry and lead to changes that are – in some cases - profound.