Message of Greeting from the Federal Minister for Economic Affairs and Energy Peter Altmaier for the 20th anniversary issue of Trade Fairs International
Germany is one of the world’s largest exporters. Trade shows in Germany and abroad bring together many German firms and their international business partners. Even in this age of ever greater digitisation, trade shows remain an indispensible forum: a forum for companies to build new contacts and step up existing ones. A forum for presenting ideas and innovations, and for advertising products. This applies to young self-employed people and large established companies alike.
The Federal Ministry for Economic Affairs and Energy has developed a number of different instruments to support trade shows:
- Under the Federal Government’s Foreign Trade Fair Programme, German companies of all sizes, representing any industry anywhere in Germany and regardless of whether they are members of a business association, have an opportunity to showcase themselves at a joint ‘Made in Germany’ stand at an international trade show. More than 90% of the companies benefitting from this opportunity are small and medium-sized companies. This year, in 2018, there will be joint German stands organised under the Foreign Trade Fair Programme at around 260 trade shows abroad.
- In addition to this, there is also the Energy Export Initiative, which supports companies representing this important specialist sector as they venture onto foreign markets. Participation in foreign trade fairs helps boost the uptake of German energy technologies abroad.
- The ‘young innovative companies’ programme gives start-up entrepreneurs an opportunity to participate in leading international trade shows in Germany at lower prices. The programme is targeted at start-ups from the industrial sector, the skilled crafts, and technology-driven services. This year, it is expected to cover 64 trade shows.
The Federal Government can rely on trusted cooperation with its partners from industry. This particularly applies to the Association of the German Trade Fair Industry.
The ‘Trade Fairs International’ magazine also has a very important role to play. For more than 20 years now, it has been delivering full and well-informed news about international trade shows and exhibitions.
May the next 20 years and beyond be just as successful!
Peter Altmaier
News from the trade fair industry
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10.09.2018 Big 5 launch in Qatar under the patronage of the Prime Minister
The exhibition by dmg events will host over 200 exhibitors, live product demonstrations, and 40+ free-to-attend education workshops from 24–26 September 2018 at the Doha Exhibition & Convention Centre. Dmg events Doha announce support from H.E. Sheikh Abdullah bin Nasser bin Khalaifa Al Thani The Prime Minister and Minister of Interior to The Big 5 Qatar.
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17.08.2018 Space sold at Asian trade fairs in 2017 grows faster than forecast
UFI, the global association of the exhibition industry, released the 14th edition of its Trade Fair Industry in Asia annual report, covering 17 markets including Greater China and Southeast Asian markets, Japan, Korea, India, Pakistan, Australia, Cambodia and Myanmar. The report provides complete data on these regions up to 31 December 2017, with additional figures and commentary on likely trends for the following year.
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19.07.2018 Exhibition industry reports synchronised growth globally
UFI, the global association for the exhibition industry, has released the latest edition of its flagship Global Barometer research, taking the pulse of the industry.
TFI-Focus
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UFI in St. Petersburg: Breaking down barriers
The UFI Global Congress will be coming to Saint Petersburg from 31 October to 3 November. The motto of the 85th edition is “The Dynamics of Transition - Our Industry’s Complex Future”.
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TFI turns 20: Our second decade
While the decade from 1998 to 2008 was one of new beginnings in the global trade fair industry, the years that followed brought setbacks. The environment became more challenging between 2008 and 2018.
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Germany: Digitisation: customer benefits + efficiency
Fair companies currently equate digital transformation, above all, with investing in their competitiveness. On the other hand, in-house processes are also improved.
TFI-International
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Malaysia: Growth of up to 110 percent
The Malaysia International Trade and Exhibition Centre (MITEC) has been open for a year now. The event industry in Malaysia has reaped tangible benefits.
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Qatar: Strong trade fair growth
Despite recent political tensions in the region, many events are thriving in Qatar. You only need to look at the Doha Exhibition and Convention Center (DECC) to see that.
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UFI in Verona: Making fairs future-proof
More than 200 trade fair professionals are to meet at the European Conference of the Global Association of the Exhibition Industry (UFI) from 2 to 4 May. Registrations have been open since February.
TFI-Practice
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Exhibition stand construction / design: Highlights from the first half of the year
There were some remarkable trade fair appearances in the winter and spring of 2018. Four selected examples at different events demonstrate that.
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Trade fair logistics: The digitalisation of processes
A new era is well under way in trade fair and event logistics. The International Exhibition Logistics Association (IELA) will be focusing on this at its 2018 Congress in San Francisco.
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Exhibition stand construction / Design: Illustrative design
Exhibition architecture does more than just set the stage for exhibits. It can enable trade fair visitors to really experience the products exhibited, their development and their usage.
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TFI-Know-how
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What trade fair services does it make sense to outsource?
Placing certain services for exhibiting at trade fairs in professional hands can save time, money and often also nerves. This approach that will normally also serve to make things more efficient.
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Where and how does digitisation serve event logistics?
There are various fields of expo and event logistics where digital solutions provide noticeable benefits, but they also require an open mind that embraces changes.
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How is facial recognition technology used for admission control at trade fairs and events?
How would you like to go straight into an exhibition hall or event venue without first having to get out your mobile phone, look for your ticket or spell your name?
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How can exhibitors cut costs?
Exhibiting at a traded fair always involves certain risks, as the costs are rather high compared to other marketing measures. Below we have compiled some factors that can significantly lower the expense.