Message of Greeting from the Federal Minister for Economic Affairs and Energy Peter Altmaier for the 20th anniversary issue of Trade Fairs International
Germany is one of the world’s largest exporters. Trade shows in Germany and abroad bring together many German firms and their international business partners. Even in this age of ever greater digitisation, trade shows remain an indispensible forum: a forum for companies to build new contacts and step up existing ones. A forum for presenting ideas and innovations, and for advertising products. This applies to young self-employed people and large established companies alike.
The Federal Ministry for Economic Affairs and Energy has developed a number of different instruments to support trade shows:
- Under the Federal Government’s Foreign Trade Fair Programme, German companies of all sizes, representing any industry anywhere in Germany and regardless of whether they are members of a business association, have an opportunity to showcase themselves at a joint ‘Made in Germany’ stand at an international trade show. More than 90% of the companies benefitting from this opportunity are small and medium-sized companies. This year, in 2018, there will be joint German stands organised under the Foreign Trade Fair Programme at around 260 trade shows abroad.
- In addition to this, there is also the Energy Export Initiative, which supports companies representing this important specialist sector as they venture onto foreign markets. Participation in foreign trade fairs helps boost the uptake of German energy technologies abroad.
- The ‘young innovative companies’ programme gives start-up entrepreneurs an opportunity to participate in leading international trade shows in Germany at lower prices. The programme is targeted at start-ups from the industrial sector, the skilled crafts, and technology-driven services. This year, it is expected to cover 64 trade shows.
The Federal Government can rely on trusted cooperation with its partners from industry. This particularly applies to the Association of the German Trade Fair Industry.
The ‘Trade Fairs International’ magazine also has a very important role to play. For more than 20 years now, it has been delivering full and well-informed news about international trade shows and exhibitions.
May the next 20 years and beyond be just as successful!
Peter Altmaier
News from the trade fair industry
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03.09.2021 The new QSNCC is scheduled to be open 2022
With $500 million investment value, TCC Assets aims to set the new center as “the ultimate inspiring world class event platform for all”.
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24.08.2021 TCEB’s 3-Year Roadmap for Conventions
Thailand Convention & Exhibition Bureau (TCEB) has unveiled a three-year roadmap for the country’s conventions industry. Covering 2021–2023, the roadmap outlines an array of action plans to attract more conventions to Thailand and elevate the country’s international profile.
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17.08.2021 UFI LatAm Conference brings industry leaders from across the region together for three-day hybrid meeting
Across three days, the 2021 UFI LatAm Conference reconnected a pandemic-affected exhibition industry community across Latin America. Led by Ana-Maria Arango, UFI regional director for Latin America, the digital event offered participants a blend of keynote sessions and expert content.
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12.08.2021 TCEB supports 18 online events to further strengthen MICE technology innovation
With an aim to move ahead with technology-based development, TCEB has agreed to support 18 online events under its “MICE Winnovation” project to be organised this year.
TFI-Focus
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Hybrid Trade Fairs: The opportunities outweigh the risks
Trade fair companies have had to come up with new strategies during the pandemic. Even after the crisis is over, hybrid events will be increasingly common.
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International Trade Fair Centres: Easy access to events
The Austrian company Axess has been supplying trade fair centres internationally since 2002. The company’s systems are currently installed at over 30 trade fair centres around the world.
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Conventions / Events: Analysing your own marketing
Every event organiser wants to target the “right” people – and get as many as possible of them to come. A new tool enables them to do this even more effectively.
TFI-International
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China: Twenty years of trade fairs in Pudong
Shanghai New International Expo Centre (SNIEC) opened its gates in autumn 2001. Its twentieth anniversary this year is an occasion to look back and ahead.
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Singapore: A tool to strengthen the industry
The Covid-19 pandemic is a huge challenge for the MICE industry worldwide. To confront this challenge, the city state has created a roadmap.
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Hong Kong: A healthy and safe environment
At present, the coronavirus pandemic shows us what an important role hygiene plays for prevention. AsiaWorld-Expo subscribes to this and has installed innovative applications.
TFI-Practice
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Exhibition Logistics 2030: Greater efficiency - greater satisfaction
Even in times of crisis, the exhibition industry remains fit for the future. Having been a flourishing trade fair location for 15 years before the pandemic hit, Germany provides a stable foundation for this.
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Stand Construction Suppliers: Hygiene barriers out of thermoplastics
Exolon conquers the new market for partitions and hygiene solutions. Its plastic sheets are transparent, robust, easy to process and to clean.
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Trade fair logistics: When importing is difficult
Two partners united by the International Exhibition Logistics Association (IELA) know how to deal with difficult markets. Including Russia and Africa.
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TFI-Know-how
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How can networking be made to work at online events?
Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
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How can exhibitors stand out at trade fairs?
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
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How can industry decision-makers be reached online?
Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.
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How can you maximise attention with your stand floor?
Most exhibitors want to attract as much traffic as possible. The largest continuous space of an exhibition stand can be actively used for this purpose: A photorealistic floor is a design option that fulfils several functions at once.