Germany is one of the world’s largest exporters. Trade shows in Germany and abroad bring together many German firms and their international business partners. Even in this age of ever greater digitisation, trade shows remain an indispensible forum: a forum for companies to build new contacts and step up existing ones. A forum for presenting ideas and innovations, and for advertising products. This applies to young self-employed people and large established companies alike.
The Federal Ministry for Economic Affairs and Energy has developed a number of different instruments to support trade shows:
The Federal Government can rely on trusted cooperation with its partners from industry. This particularly applies to the Association of the German Trade Fair Industry.
The ‘Trade Fairs International’ magazine also has a very important role to play. For more than 20 years now, it has been delivering full and well-informed news about international trade shows and exhibitions.
May the next 20 years and beyond be just as successful!
Born from China’s high-profile Belt and Road Initiative, which will benefit over 63% of the world’s population in over 70 countries, including China, ASEAN, the Middle East, and Central and Eastern Europe, AsiaWorld-Expo is pleased to welcome the inaugural “Belt and Road International Food Expo” in June 2018.
On occasion of UFI’s Global Exhibitions Day, the Doha Exhibition and Convention Center (DECC) has adjusted the lighting of its roof sun-wells to reflect the name of the event (GED18).
Stable growth for all and best 2017 figures ever for some are the impressively good news reported at the EMECA general assembly celebrated at Deutsche Messe in Hanover. Economies in European countries that have suffered most during the crisis are back with steady growth rates which is reflected in the results of the EMECA members in these countries.
While the decade from 1998 to 2008 was one of new beginnings in the global trade fair industry, the years that followed brought setbacks. The environment became more challenging between 2008 and 2018.
Fair companies currently equate digital transformation, above all, with investing in their competitiveness. On the other hand, in-house processes are also improved.
The 30th anniversary edition of the international MICE event will take place from 28 to 30 November. There will be a series of new initiatives and elements in Barcelona, also for hosted buyers.
Despite recent political tensions in the region, many events are thriving in Qatar. You only need to look at the Doha Exhibition and Convention Center (DECC) to see that.
More than 200 trade fair professionals are to meet at the European Conference of the Global Association of the Exhibition Industry (UFI) from 2 to 4 May. Registrations have been open since February.
Qatar gears up for tomorrow. The emirate on the east cost of the Arabian Peninsula is working intensively on its future. Also with its MICE business.
A new era is well under way in trade fair and event logistics. The International Exhibition Logistics Association (IELA) will be focusing on this at its 2018 Congress in San Francisco.
Exhibition architecture does more than just set the stage for exhibits. It can enable trade fair visitors to really experience the products exhibited, their development and their usage.
Today, virtually all trade fair booths are lit by bright, modern, economical LED lights. Systems are becoming more complex, simple and attractive.
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There are various fields of expo and event logistics where digital solutions provide noticeable benefits, but they also require an open mind that embraces changes.
How would you like to go straight into an exhibition hall or event venue without first having to get out your mobile phone, look for your ticket or spell your name?
Exhibiting at a traded fair always involves certain risks, as the costs are rather high compared to other marketing measures. Below we have compiled some factors that can significantly lower the expense.
Four areas will have an even stronger impact on the industry and lead to changes that are – in some cases - profound.