Germany is one of the world’s largest exporters. Trade shows in Germany and abroad bring together many German firms and their international business partners. Even in this age of ever greater digitisation, trade shows remain an indispensible forum: a forum for companies to build new contacts and step up existing ones. A forum for presenting ideas and innovations, and for advertising products. This applies to young self-employed people and large established companies alike.
The Federal Ministry for Economic Affairs and Energy has developed a number of different instruments to support trade shows:
The Federal Government can rely on trusted cooperation with its partners from industry. This particularly applies to the Association of the German Trade Fair Industry.
The ‘Trade Fairs International’ magazine also has a very important role to play. For more than 20 years now, it has been delivering full and well-informed news about international trade shows and exhibitions.
May the next 20 years and beyond be just as successful!
Emergency relief from government supports the self-employed and small businesses. AUMA’s managing director Holtmeier: trade fairs will play a crucial role after the Corona-crisis
COVID-19 presents business events and the exhibition industry with an unprecedented global challenge. IELA passionately believes in the considerable social and economic power of the face-to-face exhibition and event industry and is committed to it. We know that the negative long-term effects of speculation, hype and overreaction will not only harm our industry, but also our local communities and business as a whole.
UFI, the global association of the exhibition industry, is today releasing the first global numbers that reflect the impact that trade show postponements and cancellations are having for both the exhibiting companies as well as for the trade show industry around the world.
Deutsche Messe, one of the world's leading exhibition organisers, and Singapore Tourism Board have signed an MoU (memorandum of understanding) to establish its first Southeast Asian headquarters – Hannover Fairs Asia-Pacific Pte Ltd - in Singapore. The new office will deepen Deutsche Messe's presence in Asia Pacific, providing greater support and expanding their trade fairs in the region. It will also look at creating new events in the medium term.
A global survey by UFI and Explori among 13,000 trade fair visitors revealed that catering and seating are important factors. German trade fair companies agree.
Two new events will make their debut in Hanover and Cologne next year. Their themes will be lightweight construction, insurance and technology.
From 6 to 9 November the 86th UFI Global Congress will take place in the Thai capital. Its focus will be on a topic that is intrinsic to trade fairs and has many facets.
Over the next few years, Gruppo BolognaFiere will invest heavily in its home base and engage increasingly in activities abroad. This dedication pays off.
In early October, Ptak Warsaw Expo invited numerous trade fair and economic experts to a new format: Expo4Future. There received some fascinating insights into what awaits us in the future.
Expocentre has good business results to celebrate during its anniversary year. The leading Russian trade fair company exceeded the national average last year as well.
The trade fair association IFES once again invites visitors to its Global Village in Hall 4 this year. The new IDIA Award for trade fair innovations will make its debut there.
Trade fair organisers and exhibitors are challenging stand builders: Booths need to be built faster and cheaper and stand out from the competition. New construction systems offer solutions.
When it comes to presenting brands and products, exhibition planners and stand designers reach deep into their bag of tricks. As three examples go to show.
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New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.
Most exhibitors want to attract as much traffic as possible. The largest continuous space of an exhibition stand can be actively used for this purpose: A photorealistic floor is a design option that fulfils several functions at once.
Planners of corporate events always need to be up-to-date. Planning and implementing, and hence the job of an organiser, are constantly changing.