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News from the trade fair industry

  • 20.10.2021  The Global Recovery Insights 2021 report published: the road to recovery

    UFI and Explori are today releasing the third part of the Global Recovery Insights 2021 report, conducted by live events research specialists, Explori, in partnership with UFI, the Global Association of the Exhibition Industry and supported by SISO, the Society for Independent Show Organizers.

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  • Asia: "MICE scenarios will change"

    Asia: "MICE scenarios will change"

    Kintex is Korea's largest exhibition and convention centre and is even active in India via Kinexin as the operator of the new IICC in Delhi. In an interview with TFI, Kinexin CEO Phil Chung gives us the latest news.

  • China: Twenty years of trade fairs in Pudong

    China: Twenty years of trade fairs in Pudong

    Shanghai New International Expo Centre (SNIEC) opened its gates in autumn 2001. Its twentieth anniversary this year is an occasion to look back and ahead.

  • Singapore: A tool to strengthen the industry

    Singapore: A tool to strengthen the industry

    The Covid-19 pandemic is a huge challenge for the MICE industry worldwide. To confront this challenge, the city state has created a roadmap.

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TFI - Trade Fairs International - The International Trade Fair Magazine.

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TFI-Know-how

 
 
  • How can exhibitors stand out at trade fairs?

    How can exhibitors stand out at trade fairs?

    New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.

  • How can industry decision-makers be reached online?

    How can industry decision-makers be reached online?

    Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.

  • How can you maximise attention with your stand floor?

    How can you maximise attention with your stand floor?

    Most exhibitors want to attract as much traffic as possible. The largest continuous space of an exhibition stand can be actively used for this purpose: A photorealistic floor is a design option that fulfils several functions at once.