Germany is one of the world’s largest exporters. Trade shows in Germany and abroad bring together many German firms and their international business partners. Even in this age of ever greater digitisation, trade shows remain an indispensible forum: a forum for companies to build new contacts and step up existing ones. A forum for presenting ideas and innovations, and for advertising products. This applies to young self-employed people and large established companies alike.
The Federal Ministry for Economic Affairs and Energy has developed a number of different instruments to support trade shows:
The Federal Government can rely on trusted cooperation with its partners from industry. This particularly applies to the Association of the German Trade Fair Industry.
The ‘Trade Fairs International’ magazine also has a very important role to play. For more than 20 years now, it has been delivering full and well-informed news about international trade shows and exhibitions.
May the next 20 years and beyond be just as successful!
Continued growth including again record results for many EMECA members was reported during its General Assembly held at Viparis, Porte de Versailles. A good level of investments into infrastructure and digitalisation persists. Besides, all members continue broaden their offer and to increase their sales in services.
The markets are currently experiencing trends that are stimulating new business opportunities that demand a bespoke occasion for in-depth analysis and discussions for professional operators in the sectors involved.
The Scandinavian Exhibition Group has recently acquired the majority in one of the leading PCO (Professional Congress Organizer) companies in Scandinavia – Meetagain Conferences. The acquisition means that the Group now strengthens its position as a full service provider for exhibition and congress organizers and becomes one of the leading companies in the industry sector in Scandinavia.
Two new events will make their debut in Hanover and Cologne next year. Their themes will be lightweight construction, insurance and technology.
From 6 to 9 November the 86th UFI Global Congress will take place in the Thai capital. Its focus will be on a topic that is intrinsic to trade fairs and has many facets.
German exhibition companies will again be launching new trade fairs abroad in 2019 and early 2020. In markets or industries with a promising future.
In early October, Ptak Warsaw Expo invited numerous trade fair and economic experts to a new format: Expo4Future. There received some fascinating insights into what awaits us in the future.
Expocentre has good business results to celebrate during its anniversary year. The leading Russian trade fair company exceeded the national average last year as well.
Tourism - including MICE - accounts for almost one in ten jobs in the rainbow nation. And this figure is set to increase over the next few years.
Trade fair organisers and exhibitors are challenging stand builders: Booths need to be built faster and cheaper and stand out from the competition. New construction systems offer solutions.
When it comes to presenting brands and products, exhibition planners and stand designers reach deep into their bag of tricks. As three examples go to show.
The International Exhibition Logistics Association (IELA) has identified sustainability as a major criterion for the future - and selected it as its primary focus topic for 2019.
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Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.
Most exhibitors want to attract as much traffic as possible. The largest continuous space of an exhibition stand can be actively used for this purpose: A photorealistic floor is a design option that fulfils several functions at once.
Planners of corporate events always need to be up-to-date. Planning and implementing, and hence the job of an organiser, are constantly changing.
In the trade fair world data is in most cases still collected on first contact with potential customers - or leads - by manual methods. This can mean that significant data is only captured incompletely or not at all.