Hamburg Messe & Congress

Message of Greeting from the Federal Minister for Economic Affairs and Energy Peter Altmaier for the 20th anniversary issue of Trade Fairs International

Photo: Peter Altmaier

Germany is one of the world’s largest exporters. Trade shows in Germany and abroad bring together many German firms and their international business partners. Even in this age of ever greater digitisation, trade shows remain an indispensible forum: a forum for companies to build new contacts and step up existing ones. A forum for presenting ideas and innovations, and for advertising products. This applies to young self-employed people and large established companies alike. 

The Federal Ministry for Economic Affairs and Energy has developed a number of different instruments to support trade shows:

  • Under the Federal Government’s Foreign Trade Fair Programme, German companies of all sizes, representing any industry anywhere in Germany and regardless of whether they are members of a business association, have an opportunity to showcase themselves at a joint ‘Made in Germany’ stand at an international trade show. More than 90% of the companies benefitting from this opportunity are small and medium-sized companies. This year, in 2018, there will be joint German stands organised under the Foreign Trade Fair Programme at around 260 trade shows abroad.
  • In addition to this, there is also the Energy Export Initiative, which supports companies representing this important specialist sector as they venture onto foreign markets. Participation in foreign trade fairs helps boost the uptake of German energy technologies abroad.
  • The ‘young innovative companies’ programme gives start-up entrepreneurs an opportunity to participate in leading international trade shows in Germany at lower prices. The programme is targeted at start-ups from the industrial sector, the skilled crafts, and technology-driven services. This year, it is expected to cover 64 trade shows.

The Federal Government can rely on trusted cooperation with its partners from industry. This particularly applies to the Association of the German Trade Fair Industry.

The ‘Trade Fairs International’ magazine also has a very important role to play. For more than 20 years now, it has been delivering full and well-informed news about international trade shows and exhibitions.

May the next 20 years and beyond be just as successful!

Peter Altmaier


News from the trade fair industry

  • 21.01.2020  ADNEC and Agility renew strategic partnership

    ADNEC and Agility renew strategic partnership

    Abu Dhabi National Exhibitions Company (ADNEC) has renewed a five-year strategic partnership agreement with Agility’s Fairs and Events, a division of Agility Global Integrated Logistics. This MoU will continue to enhance ADNEC’s service offering to exhibitors and event organisers with a full range of logistics and freight forwarding services.

  • 19.12.2019  Balasubramanian elected as IEIA president

    Balasubramanian elected as IEIA president

    S. Balasubramanian Pillai, executive director & COO, Indian Machine Tool Manufacturers’ Association (IMTMA) and Bangalore International Exhibition Centre (BIEC) was elected as the president of Indian Exhibition Industry Association (IEIA) at the 13th Annual General Meeting of IEIA held in Mumbai on 16th December 2019.

Messe Düsseldorf
  • 07.11.2019  2019 another year with revenue growth for EMECA members

    2019 another year with revenue growth for EMECA members

    Continued growth including again record results for many EMECA members was reported during its General Assembly held at Viparis, Porte de Versailles. A good level of investments into infrastructure and digitalisation persists. Besides, all members continue broaden their offer and to increase their sales in services.

Messe Karlsruhe
  • 31.10.2019  A new fair to respond to new market trends

    The markets are currently experiencing trends that are stimulating new business opportunities that demand a bespoke occasion for in-depth analysis and discussions for professional operators in the sectors involved.





  • Poland: The future of trade fairs

    Poland: The future of trade fairs

    In early October, Ptak Warsaw Expo invited numerous trade fair and economic experts to a new format: Expo4Future. There received some fascinating insights into what awaits us in the future.

  • Russia: Encouraging progress

    Russia: Encouraging progress

    Expocentre has good business results to celebrate during its anniversary year. The leading Russian trade fair company exceeded the national average last year as well.

  • South Africa: Major factor for the country

    South Africa: Major factor for the country

    Tourism - including MICE - accounts for almost one in ten jobs in the rainbow nation. And this figure is set to increase over the next few years.



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