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News from the trade fair industry

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TFI-Focus

TFI-International

  • IFI in Hongkong: Shaping the future

    IFI in Hongkong: Shaping the future

    The 2025 UFI Global Congress is taking place from 19 to 22 November in Hong Kong. Trade fair decision-makers will be coming together at AsiaWorld-Expo to mark the association’s centenary.

  • IMEX in Frankfurt: Responding to rapid changes

    IMEX in Frankfurt: Responding to rapid changes

    The MICE industry is meeting up in the heart of Europe again from 20 to 22 May. The trade fair is responding to the breathtaking pace of change.

  • Hong Kong: Rebound underpinned by hard work

    Hong Kong: Rebound underpinned by hard work

    In the special administrative region on the Pearl River Delta, one of Asia’s premier international trade fair hubs, the event scene is flourishing again after the pandemic.

TFI-Practice

 
 

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TFI-Know-how

 
 
  • How can networking be made to work at online events?

    How can networking be made to work at online events?

    Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.

  • How can exhibitors stand out at trade fairs?

    How can exhibitors stand out at trade fairs?

    New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.

  • How can industry decision-makers be reached online?

    How can industry decision-makers be reached online?

    Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.