Message of Greeting from the Federal Minister for Economic Affairs and Energy Peter Altmaier for the 20th anniversary issue of Trade Fairs International
Germany is one of the world’s largest exporters. Trade shows in Germany and abroad bring together many German firms and their international business partners. Even in this age of ever greater digitisation, trade shows remain an indispensible forum: a forum for companies to build new contacts and step up existing ones. A forum for presenting ideas and innovations, and for advertising products. This applies to young self-employed people and large established companies alike.
The Federal Ministry for Economic Affairs and Energy has developed a number of different instruments to support trade shows:
- Under the Federal Government’s Foreign Trade Fair Programme, German companies of all sizes, representing any industry anywhere in Germany and regardless of whether they are members of a business association, have an opportunity to showcase themselves at a joint ‘Made in Germany’ stand at an international trade show. More than 90% of the companies benefitting from this opportunity are small and medium-sized companies. This year, in 2018, there will be joint German stands organised under the Foreign Trade Fair Programme at around 260 trade shows abroad.
- In addition to this, there is also the Energy Export Initiative, which supports companies representing this important specialist sector as they venture onto foreign markets. Participation in foreign trade fairs helps boost the uptake of German energy technologies abroad.
- The ‘young innovative companies’ programme gives start-up entrepreneurs an opportunity to participate in leading international trade shows in Germany at lower prices. The programme is targeted at start-ups from the industrial sector, the skilled crafts, and technology-driven services. This year, it is expected to cover 64 trade shows.
The Federal Government can rely on trusted cooperation with its partners from industry. This particularly applies to the Association of the German Trade Fair Industry.
The ‘Trade Fairs International’ magazine also has a very important role to play. For more than 20 years now, it has been delivering full and well-informed news about international trade shows and exhibitions.
May the next 20 years and beyond be just as successful!
Peter Altmaier
News from the trade fair industry
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25.03.2020 New Corona package to support the German exhibition industry network
Emergency relief from government supports the self-employed and small businesses. AUMA’s managing director Holtmeier: trade fairs will play a crucial role after the Corona-crisis
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13.03.2020 IELA invites all event professionals to join the "Together Strong" initiative!
COVID-19 presents business events and the exhibition industry with an unprecedented global challenge. IELA passionately believes in the considerable social and economic power of the face-to-face exhibition and event industry and is committed to it. We know that the negative long-term effects of speculation, hype and overreaction will not only harm our industry, but also our local communities and business as a whole.
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10.03.2020 UFI releases first global assessment of the economic impact that COVID-19 is having on trade shows and exhibitions
UFI, the global association of the exhibition industry, is today releasing the first global numbers that reflect the impact that trade show postponements and cancellations are having for both the exhibiting companies as well as for the trade show industry around the world.
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25.02.2020 Commitment with Singapore Tourism Board to set up its new regional headquarters
Deutsche Messe, one of the world's leading exhibition organisers, and Singapore Tourism Board have signed an MoU (memorandum of understanding) to establish its first Southeast Asian headquarters – Hannover Fairs Asia-Pacific Pte Ltd - in Singapore. The new office will deepen Deutsche Messe's presence in Asia Pacific, providing greater support and expanding their trade fairs in the region. It will also look at creating new events in the medium term.
TFI-Focus
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Germany: Feel-good factor for fairs
A global survey by UFI and Explori among 13,000 trade fair visitors revealed that catering and seating are important factors. German trade fair companies agree.
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Germany 2020: New congress + fair events on the way
Two new events will make their debut in Hanover and Cologne next year. Their themes will be lightweight construction, insurance and technology.
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UFI in Bangkok: Platforms of Trust
From 6 to 9 November the 86th UFI Global Congress will take place in the Thai capital. Its focus will be on a topic that is intrinsic to trade fairs and has many facets.
TFI-International
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Italy: Internationally established and profitable
Over the next few years, Gruppo BolognaFiere will invest heavily in its home base and engage increasingly in activities abroad. This dedication pays off.
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Poland: The future of trade fairs
In early October, Ptak Warsaw Expo invited numerous trade fair and economic experts to a new format: Expo4Future. There received some fascinating insights into what awaits us in the future.
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Russia: Encouraging progress
Expocentre has good business results to celebrate during its anniversary year. The leading Russian trade fair company exceeded the national average last year as well.
TFI-Practice
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Euroshop 2020: Global Village for the exhibition world
The trade fair association IFES once again invites visitors to its Global Village in Hall 4 this year. The new IDIA Award for trade fair innovations will make its debut there.
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Stand construction systems: Variety at a low cost
Trade fair organisers and exhibitors are challenging stand builders: Booths need to be built faster and cheaper and stand out from the competition. New construction systems offer solutions.
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Stand construction / Design: Moving experiences
When it comes to presenting brands and products, exhibition planners and stand designers reach deep into their bag of tricks. As three examples go to show.
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TFI-Know-how
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How can exhibitors stand out at trade fairs?
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
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How can industry decision-makers be reached online?
Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.
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How can you maximise attention with your stand floor?
Most exhibitors want to attract as much traffic as possible. The largest continuous space of an exhibition stand can be actively used for this purpose: A photorealistic floor is a design option that fulfils several functions at once.
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How can organisers of corporate events make themselves indispensable?
Planners of corporate events always need to be up-to-date. Planning and implementing, and hence the job of an organiser, are constantly changing.