Message of Greeting from the Federal Minister for Economic Affairs and Energy Peter Altmaier for the 20th anniversary issue of Trade Fairs International
Germany is one of the world’s largest exporters. Trade shows in Germany and abroad bring together many German firms and their international business partners. Even in this age of ever greater digitisation, trade shows remain an indispensible forum: a forum for companies to build new contacts and step up existing ones. A forum for presenting ideas and innovations, and for advertising products. This applies to young self-employed people and large established companies alike.
The Federal Ministry for Economic Affairs and Energy has developed a number of different instruments to support trade shows:
- Under the Federal Government’s Foreign Trade Fair Programme, German companies of all sizes, representing any industry anywhere in Germany and regardless of whether they are members of a business association, have an opportunity to showcase themselves at a joint ‘Made in Germany’ stand at an international trade show. More than 90% of the companies benefitting from this opportunity are small and medium-sized companies. This year, in 2018, there will be joint German stands organised under the Foreign Trade Fair Programme at around 260 trade shows abroad.
- In addition to this, there is also the Energy Export Initiative, which supports companies representing this important specialist sector as they venture onto foreign markets. Participation in foreign trade fairs helps boost the uptake of German energy technologies abroad.
- The ‘young innovative companies’ programme gives start-up entrepreneurs an opportunity to participate in leading international trade shows in Germany at lower prices. The programme is targeted at start-ups from the industrial sector, the skilled crafts, and technology-driven services. This year, it is expected to cover 64 trade shows.
The Federal Government can rely on trusted cooperation with its partners from industry. This particularly applies to the Association of the German Trade Fair Industry.
The ‘Trade Fairs International’ magazine also has a very important role to play. For more than 20 years now, it has been delivering full and well-informed news about international trade shows and exhibitions.
May the next 20 years and beyond be just as successful!
Peter Altmaier
News from the trade fair industry
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03.09.2019 Justine Evans joins UFI as marketing and communications manager
UFI, the global association of the exhibition Industry, has recently welcomed Justine Evans as the new marketing and communications manager to the UFI team in Paris. Justine takes over the role from Monika Fourneaux-Ceskova who managed UFI’s marketing and communications activities for the past year and a half, and who has relocated to Dubai.
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07.08.2019 Priscilla Leong named CEO of Agility Fairs & Events
Agility, a leading global logistics provider, has promoted Priscilla Leong to be chief executive of Agility Fairs & Events, one of the world’s top exhibition forwarding specialists. Leong, COO of Agility Fairs & Events since 2011, will oversee all aspects of the business globally and continue to serve as regional director of its operations in Asia-Pacific.
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28.07.2019 UFI's Global Barometer
UFI, the global association of the exhibition industry, has released the latest edition of its flagship Global Barometer research, which takes the pulse of the industry. One of the key findings is a weaker first half of 2019 in terms of revenue growth compared to 2018, but there is still an overall positive trend for the year in relation to revenue.
TFI-Focus
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German fairs abroad: Wherever prospects are bright
German exhibition companies will again be launching new trade fairs abroad in 2019 and early 2020. In markets or industries with a promising future.
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Germany: Start-ups ready for take-off
Nuremberg Exhibition Centre is top for start-ups. An efficient cost-benefit ratio thanks to sponsored pavilions lets start-ups present themselves here.
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Germany 2019: A good fit for the industry
German trade fair companies will again be working intensively on their digital offerings in the coming year. Examples from Cologne and Essen illustrate this.
TFI-International
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South Africa: Major factor for the country
Tourism - including MICE - accounts for almost one in ten jobs in the rainbow nation. And this figure is set to increase over the next few years.
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Italy: The indicators have been positive
Bologna has Italy’s second-largest trade fair centre and hosts a variety of leading international events. TFI spoke with Antonio Bruzzone, the general director of BolognaFiere.
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Poland: Even busier than before
The big new trade fair centre just outside Warsaw has been open for three years now. It currently hosts 30 of its own trade fairs and 15 guest fairs a year – on a rising trend.
TFI-Practice
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Trade fair logistics: Transporting green ideas
The International Exhibition Logistics Association (IELA) has identified sustainability as a major criterion for the future - and selected it as its primary focus topic for 2019.
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Stand construction / Design: United under one roof
Presenting multiple exhibitors under a uniform concept is a challenge for stand designers. Sometimes they even design a complete event.
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Exhibition Construction Systems: Five elements and a marker pen
How do construction system innovations come about? The idea behind them is often very simple. It’s all about gaining attention.
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TFI-Know-how
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How can organisers of corporate events make themselves indispensable?
Planners of corporate events always need to be up-to-date. Planning and implementing, and hence the job of an organiser, are constantly changing.
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How can you capture trade fair leads digitally?
In the trade fair world data is in most cases still collected on first contact with potential customers - or leads - by manual methods. This can mean that significant data is only captured incompletely or not at all.
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What trade fair services does it make sense to outsource?
Placing certain services for exhibiting at trade fairs in professional hands can save time, money and often also nerves. This approach that will normally also serve to make things more efficient.
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Where and how does digitisation serve event logistics?
There are various fields of expo and event logistics where digital solutions provide noticeable benefits, but they also require an open mind that embraces changes.