Message of Greeting from the Federal Minister for Economic Affairs and Energy Peter Altmaier for the 20th anniversary issue of Trade Fairs International
Germany is one of the world’s largest exporters. Trade shows in Germany and abroad bring together many German firms and their international business partners. Even in this age of ever greater digitisation, trade shows remain an indispensible forum: a forum for companies to build new contacts and step up existing ones. A forum for presenting ideas and innovations, and for advertising products. This applies to young self-employed people and large established companies alike.
The Federal Ministry for Economic Affairs and Energy has developed a number of different instruments to support trade shows:
- Under the Federal Government’s Foreign Trade Fair Programme, German companies of all sizes, representing any industry anywhere in Germany and regardless of whether they are members of a business association, have an opportunity to showcase themselves at a joint ‘Made in Germany’ stand at an international trade show. More than 90% of the companies benefitting from this opportunity are small and medium-sized companies. This year, in 2018, there will be joint German stands organised under the Foreign Trade Fair Programme at around 260 trade shows abroad.
- In addition to this, there is also the Energy Export Initiative, which supports companies representing this important specialist sector as they venture onto foreign markets. Participation in foreign trade fairs helps boost the uptake of German energy technologies abroad.
- The ‘young innovative companies’ programme gives start-up entrepreneurs an opportunity to participate in leading international trade shows in Germany at lower prices. The programme is targeted at start-ups from the industrial sector, the skilled crafts, and technology-driven services. This year, it is expected to cover 64 trade shows.
The Federal Government can rely on trusted cooperation with its partners from industry. This particularly applies to the Association of the German Trade Fair Industry.
The ‘Trade Fairs International’ magazine also has a very important role to play. For more than 20 years now, it has been delivering full and well-informed news about international trade shows and exhibitions.
May the next 20 years and beyond be just as successful!
Peter Altmaier
News from the trade fair industry
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17.02.2019 Exhibition Logistics Training at IELA’s Winter Seminar 2019
Training is not only key in creating efficient service processes, but also in boosting business.Since 2002 IELA has qualified over 200 logistics specialists for future tasks in the industry. An educational programme is essential in order to receive unique training on the subject of exhibition and events logistics. IELA held its 9th edition of the biennial IELA Winter Seminar from January 16th to 20th 2019 in Zurich.
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05.02.2019 UFI Global Barometer reports overall dynamism for the year ahead
UFI, the global association for the exhibition industry, has released the latest edition of its flagship “Global Exhibition Industry Barometer research”, taking the pulse of the industry, and reporting global and regional trends as well as a total of 19 market profiles, including – for the first time: Japan.
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15.01.2019 Reed Exhibitions announces definitive agreement to acquire Mack Brooks Exhibitions
Reed Exhibitions, a division of Relx Group, has entered into a definitive agreement to acquire Mack Brooks Exhibitions in a move that will add an outstanding line-up of industry-leading brands to its global portfolio. It also promises access to innovation and new value in both face-to-face and digital formats for the more than 175,000 Mack Brooks customers around the world.
TFI-Focus
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Germany: Start-ups ready for take-off
Nuremberg Exhibition Centre is top for start-ups. An efficient cost-benefit ratio thanks to sponsored pavilions lets start-ups present themselves here.
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Germany 2019: A good fit for the industry
German trade fair companies will again be working intensively on their digital offerings in the coming year. Examples from Cologne and Essen illustrate this.
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UFI in St. Petersburg: Breaking down barriers
The UFI Global Congress will be coming to Saint Petersburg from 31 October to 3 November. The motto of the 85th edition is “The Dynamics of Transition - Our Industry’s Complex Future”.
TFI-International
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Italy: The indicators have been positive
Bologna has Italy’s second-largest trade fair centre and hosts a variety of leading international events. TFI spoke with Antonio Bruzzone, the general director of BolognaFiere.
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Poland: Even busier than before
The big new trade fair centre just outside Warsaw has been open for three years now. It currently hosts 30 of its own trade fairs and 15 guest fairs a year – on a rising trend.
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Malaysia: Growth of up to 110 percent
The Malaysia International Trade and Exhibition Centre (MITEC) has been open for a year now. The event industry in Malaysia has reaped tangible benefits.
TFI-Practice
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Stand construction / Design: United under one roof
Presenting multiple exhibitors under a uniform concept is a challenge for stand designers. Sometimes they even design a complete event.
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Exhibition Construction Systems: Five elements and a marker pen
How do construction system innovations come about? The idea behind them is often very simple. It’s all about gaining attention.
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Exhibition stand construction / design: Highlights from the first half of the year
There were some remarkable trade fair appearances in the winter and spring of 2018. Four selected examples at different events demonstrate that.
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TFI-Know-how
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How can you capture trade fair leads digitally?
In the trade fair world data is in most cases still collected on first contact with potential customers - or leads - by manual methods. This can mean that significant data is only captured incompletely or not at all.
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What trade fair services does it make sense to outsource?
Placing certain services for exhibiting at trade fairs in professional hands can save time, money and often also nerves. This approach that will normally also serve to make things more efficient.
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Where and how does digitisation serve event logistics?
There are various fields of expo and event logistics where digital solutions provide noticeable benefits, but they also require an open mind that embraces changes.
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How is facial recognition technology used for admission control at trade fairs and events?
How would you like to go straight into an exhibition hall or event venue without first having to get out your mobile phone, look for your ticket or spell your name?