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Message of Greeting from the Federal Minister for Economic Affairs and Energy Peter Altmaier for the 20th anniversary issue of Trade Fairs International

Photo: Peter Altmaier

Germany is one of the world’s largest exporters. Trade shows in Germany and abroad bring together many German firms and their international business partners. Even in this age of ever greater digitisation, trade shows remain an indispensible forum: a forum for companies to build new contacts and step up existing ones. A forum for presenting ideas and innovations, and for advertising products. This applies to young self-employed people and large established companies alike. 

The Federal Ministry for Economic Affairs and Energy has developed a number of different instruments to support trade shows:

  • Under the Federal Government’s Foreign Trade Fair Programme, German companies of all sizes, representing any industry anywhere in Germany and regardless of whether they are members of a business association, have an opportunity to showcase themselves at a joint ‘Made in Germany’ stand at an international trade show. More than 90% of the companies benefitting from this opportunity are small and medium-sized companies. This year, in 2018, there will be joint German stands organised under the Foreign Trade Fair Programme at around 260 trade shows abroad.
  • In addition to this, there is also the Energy Export Initiative, which supports companies representing this important specialist sector as they venture onto foreign markets. Participation in foreign trade fairs helps boost the uptake of German energy technologies abroad.
  • The ‘young innovative companies’ programme gives start-up entrepreneurs an opportunity to participate in leading international trade shows in Germany at lower prices. The programme is targeted at start-ups from the industrial sector, the skilled crafts, and technology-driven services. This year, it is expected to cover 64 trade shows.

The Federal Government can rely on trusted cooperation with its partners from industry. This particularly applies to the Association of the German Trade Fair Industry.

The ‘Trade Fairs International’ magazine also has a very important role to play. For more than 20 years now, it has been delivering full and well-informed news about international trade shows and exhibitions.

May the next 20 years and beyond be just as successful!

Peter Altmaier


News from the trade fair industry

  • 03.09.2019  Justine Evans joins UFI as marketing and communications manager

    Justine Evans joins UFI as marketing and communications manager

    UFI, the global association of the exhibition Industry, has recently welcomed Justine Evans as the new marketing and communications manager to the UFI team in Paris. Justine takes over the role from Monika Fourneaux-Ceskova who managed UFI’s marketing and communications activities for the past year and a half, and who has relocated to Dubai.

  • 07.08.2019  Priscilla Leong named CEO of Agility Fairs & Events

    Priscilla Leong named CEO of Agility Fairs & Events

    Agility, a leading global logistics provider, has promoted Priscilla Leong to be chief executive of Agility Fairs & Events, one of the world’s top exhibition forwarding specialists. Leong, COO of Agility Fairs & Events since 2011, will oversee all aspects of the business globally and continue to serve as regional director of its operations in Asia-Pacific.

Messe Düsseldorf
  • 28.07.2019  UFI's Global Barometer

    UFI, the global association of the exhibition industry, has released the latest edition of its flagship Global Barometer research, which takes the pulse of the industry. One of the key findings is a weaker first half of 2019 in terms of revenue growth compared to 2018, but there is still an overall positive trend for the year in relation to revenue.




  • South Africa: Major factor for the country

    South Africa: Major factor for the country

    Tourism - including MICE - accounts for almost one in ten jobs in the rainbow nation. And this figure is set to increase over the next few years.

  • Italy: The indicators have been positive

    Italy: The indicators have been positive

    Bologna has Italy’s second-largest trade fair centre and hosts a variety of leading international events. TFI spoke with Antonio Bruzzone, the general director of BolognaFiere.

  • Poland: Even busier than before

    Poland: Even busier than before

    The big new trade fair centre just outside Warsaw has been open for three years now. It currently hosts 30 of its own trade fairs and 15 guest fairs a year – on a rising trend.




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