Message of Greeting from the Federal Minister for Economic Affairs and Energy Peter Altmaier for the 20th anniversary issue of Trade Fairs International
Germany is one of the world’s largest exporters. Trade shows in Germany and abroad bring together many German firms and their international business partners. Even in this age of ever greater digitisation, trade shows remain an indispensible forum: a forum for companies to build new contacts and step up existing ones. A forum for presenting ideas and innovations, and for advertising products. This applies to young self-employed people and large established companies alike.
The Federal Ministry for Economic Affairs and Energy has developed a number of different instruments to support trade shows:
- Under the Federal Government’s Foreign Trade Fair Programme, German companies of all sizes, representing any industry anywhere in Germany and regardless of whether they are members of a business association, have an opportunity to showcase themselves at a joint ‘Made in Germany’ stand at an international trade show. More than 90% of the companies benefitting from this opportunity are small and medium-sized companies. This year, in 2018, there will be joint German stands organised under the Foreign Trade Fair Programme at around 260 trade shows abroad.
- In addition to this, there is also the Energy Export Initiative, which supports companies representing this important specialist sector as they venture onto foreign markets. Participation in foreign trade fairs helps boost the uptake of German energy technologies abroad.
- The ‘young innovative companies’ programme gives start-up entrepreneurs an opportunity to participate in leading international trade shows in Germany at lower prices. The programme is targeted at start-ups from the industrial sector, the skilled crafts, and technology-driven services. This year, it is expected to cover 64 trade shows.
The Federal Government can rely on trusted cooperation with its partners from industry. This particularly applies to the Association of the German Trade Fair Industry.
The ‘Trade Fairs International’ magazine also has a very important role to play. For more than 20 years now, it has been delivering full and well-informed news about international trade shows and exhibitions.
May the next 20 years and beyond be just as successful!
Peter Altmaier
News from the trade fair industry
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18.05.2020 DECC wins 3 prizes from Eventex Awards
Doha Exhibition and Convention Center (DECC) was awarded 3 prizes (2 gold and 1 silver) at the 10th-anniversary edition of Eventex Awards, a leading global event competition, which aims at spotlighting the best events, experiences, and suppliers in the industry worldwide. It is well known for the stellar jury panel and fair evaluation process.
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08.05.2020 Mina El Fazazi joins UFI as head of global marketing and communications
UFI, the global association of the exhibition industry, has named Mina El Fazazi as head of global marketing and communications. Mina El Fazazi brings over 15 years of communications and marketing experience to her new position. She has a solid background within the exhibition industry (in both BtoB and BtoC trade shows) through her previous roles at Reed Midem, Reed Expositions France, Comexposium and SAFI.
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04.05.2020 IELA Reload Programme
Exhibition logistics suppliers are getting prepared for the “New Now” in the Exhibition Industry by joining the new IELA Reload Programme to be launched on May 4th 2020 to address and adapt to the fast-changing and still uncertain rules regarding international forwarding.
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21.04.2020 Global group of recipients announced for UFI’s 2020 Next Generation Leadership Grant
UFI, the global association of the exhibition ndustry, has named the winners of this year’s UFI Next Generation Leadership Grant (NGL), following expert deliberation by a jury of the industry’s leading lights.
TFI-Focus
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Conventions / Events: Analysing your own marketing
Every event organiser wants to target the “right” people – and get as many as possible of them to come. A new tool enables them to do this even more effectively.
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Germany: Feel-good factor for fairs
A global survey by UFI and Explori among 13,000 trade fair visitors revealed that catering and seating are important factors. German trade fair companies agree.
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Germany 2020: New congress + fair events on the way
Two new events will make their debut in Hanover and Cologne next year. Their themes will be lightweight construction, insurance and technology.
TFI-International
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Hong Kong: A healthy and safe environment
At present, the coronavirus pandemic shows us what an important role hygiene plays for prevention. AsiaWorld-Expo subscribes to this and has installed innovative applications.
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Italy: Internationally established and profitable
Over the next few years, Gruppo BolognaFiere will invest heavily in its home base and engage increasingly in activities abroad. This dedication pays off.
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Poland: The future of trade fairs
In early October, Ptak Warsaw Expo invited numerous trade fair and economic experts to a new format: Expo4Future. There received some fascinating insights into what awaits us in the future.
TFI-Practice
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Trade fair logistics: When importing is difficult
Two partners united by the International Exhibition Logistics Association (IELA) know how to deal with difficult markets. Including Russia and Africa.
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Euroshop 2020: Global Village for the exhibition world
The trade fair association IFES once again invites visitors to its Global Village in Hall 4 this year. The new IDIA Award for trade fair innovations will make its debut there.
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Stand construction systems: Variety at a low cost
Trade fair organisers and exhibitors are challenging stand builders: Booths need to be built faster and cheaper and stand out from the competition. New construction systems offer solutions.
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TFI-Know-how
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How can exhibitors stand out at trade fairs?
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
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How can industry decision-makers be reached online?
Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.
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How can you maximise attention with your stand floor?
Most exhibitors want to attract as much traffic as possible. The largest continuous space of an exhibition stand can be actively used for this purpose: A photorealistic floor is a design option that fulfils several functions at once.
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How can organisers of corporate events make themselves indispensable?
Planners of corporate events always need to be up-to-date. Planning and implementing, and hence the job of an organiser, are constantly changing.