Germany is one of the world’s largest exporters. Trade shows in Germany and abroad bring together many German firms and their international business partners. Even in this age of ever greater digitisation, trade shows remain an indispensible forum: a forum for companies to build new contacts and step up existing ones. A forum for presenting ideas and innovations, and for advertising products. This applies to young self-employed people and large established companies alike.
The Federal Ministry for Economic Affairs and Energy has developed a number of different instruments to support trade shows:
The Federal Government can rely on trusted cooperation with its partners from industry. This particularly applies to the Association of the German Trade Fair Industry.
The ‘Trade Fairs International’ magazine also has a very important role to play. For more than 20 years now, it has been delivering full and well-informed news about international trade shows and exhibitions.
May the next 20 years and beyond be just as successful!
As global economies look for opportunities to rebuild business in the wake of the Covid-19 pandemic, exhibition organisers and associations from around the world are joining together to form a coalition dedicated to bringing critical live event platforms back to market, with safety at the foundation of the collaborators’ approach.
Sonia Thomas, ex-chief operations officer of UFI, the global association of the exhibition Industry, will join jwc GmbH as senior consultant 1st May 2021 onwards.
The TFI team wishes you a Happy Easter 2021.
“European Exhibition Industry Alliance (EEIA) welcomes the European Commission’s legislative proposal to create a Digital Green Certificate to resume safe travel in the EU. We now call upon the European Parliament and the Member States to ensure its quick approval and its swift technical implementation. We also expect that it will be interoperable with other international systems to facilitate travel on a global scale”, says Barbara Weizsäcker, secretary general.
The Austrian company Axess has been supplying trade fair centres internationally since 2002. The company’s systems are currently installed at over 30 trade fair centres around the world.
Every event organiser wants to target the “right” people – and get as many as possible of them to come. A new tool enables them to do this even more effectively.
A global survey by UFI and Explori among 13,000 trade fair visitors revealed that catering and seating are important factors. German trade fair companies agree.
The Covid-19 pandemic is a huge challenge for the MICE industry worldwide. To confront this challenge, the city state has created a roadmap.
At present, the coronavirus pandemic shows us what an important role hygiene plays for prevention. AsiaWorld-Expo subscribes to this and has installed innovative applications.
Over the next few years, Gruppo BolognaFiere will invest heavily in its home base and engage increasingly in activities abroad. This dedication pays off.
Exolon conquers the new market for partitions and hygiene solutions. Its plastic sheets are transparent, robust, easy to process and to clean.
Two partners united by the International Exhibition Logistics Association (IELA) know how to deal with difficult markets. Including Russia and Africa.
The trade fair association IFES once again invites visitors to its Global Village in Hall 4 this year. The new IDIA Award for trade fair innovations will make its debut there.
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Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.
Most exhibitors want to attract as much traffic as possible. The largest continuous space of an exhibition stand can be actively used for this purpose: A photorealistic floor is a design option that fulfils several functions at once.