Germany is one of the world’s largest exporters. Trade shows in Germany and abroad bring together many German firms and their international business partners. Even in this age of ever greater digitisation, trade shows remain an indispensible forum: a forum for companies to build new contacts and step up existing ones. A forum for presenting ideas and innovations, and for advertising products. This applies to young self-employed people and large established companies alike.
The Federal Ministry for Economic Affairs and Energy has developed a number of different instruments to support trade shows:
The Federal Government can rely on trusted cooperation with its partners from industry. This particularly applies to the Association of the German Trade Fair Industry.
The ‘Trade Fairs International’ magazine also has a very important role to play. For more than 20 years now, it has been delivering full and well-informed news about international trade shows and exhibitions.
May the next 20 years and beyond be just as successful!
Reed Exhibitions, a division of Relx Group, has entered into a definitive agreement to acquire Mack Brooks Exhibitions in a move that will add an outstanding line-up of industry-leading brands to its global portfolio. It also promises access to innovation and new value in both face-to-face and digital formats for the more than 175,000 Mack Brooks customers around the world.
2018 has become a memorable year for the exhibition and business events industry around the world – with much of the attention on M&A, on changing event formats or “festivalisation”, and on a changing global landscape. As every year, the UFI team has used our association’s Global Congress as well as many separate conversations all around the world to isolate and identify the core themes that we feel will impact the global exhibition industry in 2019. So today, let me share with you “UFI’s 5 trends to watch in 2019”:
The owner of Nice Events Scandinavia, together with co-operation partners, has founded the new holding company the Scandinavian Exhibition Group. The Group’s mission is to offer top class, leading face-to-face and digital meetings to the Scandinavian business community.
German trade fair companies will again be working intensively on their digital offerings in the coming year. Examples from Cologne and Essen illustrate this.
The UFI Global Congress will be coming to Saint Petersburg from 31 October to 3 November. The motto of the 85th edition is “The Dynamics of Transition - Our Industry’s Complex Future”.
While the decade from 1998 to 2008 was one of new beginnings in the global trade fair industry, the years that followed brought setbacks. The environment became more challenging between 2008 and 2018.
The big new trade fair centre just outside Warsaw has been open for three years now. It currently hosts 30 of its own trade fairs and 15 guest fairs a year – on a rising trend.
The Malaysia International Trade and Exhibition Centre (MITEC) has been open for a year now. The event industry in Malaysia has reaped tangible benefits.
Despite recent political tensions in the region, many events are thriving in Qatar. You only need to look at the Doha Exhibition and Convention Center (DECC) to see that.
How do construction system innovations come about? The idea behind them is often very simple. It’s all about gaining attention.
There were some remarkable trade fair appearances in the winter and spring of 2018. Four selected examples at different events demonstrate that.
A new era is well under way in trade fair and event logistics. The International Exhibition Logistics Association (IELA) will be focusing on this at its 2018 Congress in San Francisco.
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In the trade fair world data is in most cases still collected on first contact with potential customers - or leads - by manual methods. This can mean that significant data is only captured incompletely or not at all.
Placing certain services for exhibiting at trade fairs in professional hands can save time, money and often also nerves. This approach that will normally also serve to make things more efficient.
There are various fields of expo and event logistics where digital solutions provide noticeable benefits, but they also require an open mind that embraces changes.
How would you like to go straight into an exhibition hall or event venue without first having to get out your mobile phone, look for your ticket or spell your name?