Hamburg Messe & Congress
Trade Fairs International Issue 2/2020
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Message of Greeting from the Federal Minister for Economic Affairs and Energy Peter Altmaier for the 20th anniversary issue of Trade Fairs International

Photo: Peter Altmaier

Germany is one of the world’s largest exporters. Trade shows in Germany and abroad bring together many German firms and their international business partners. Even in this age of ever greater digitisation, trade shows remain an indispensible forum: a forum for companies to build new contacts and step up existing ones. A forum for presenting ideas and innovations, and for advertising products. This applies to young self-employed people and large established companies alike. 

The Federal Ministry for Economic Affairs and Energy has developed a number of different instruments to support trade shows:

  • Under the Federal Government’s Foreign Trade Fair Programme, German companies of all sizes, representing any industry anywhere in Germany and regardless of whether they are members of a business association, have an opportunity to showcase themselves at a joint ‘Made in Germany’ stand at an international trade show. More than 90% of the companies benefitting from this opportunity are small and medium-sized companies. This year, in 2018, there will be joint German stands organised under the Foreign Trade Fair Programme at around 260 trade shows abroad.
  • In addition to this, there is also the Energy Export Initiative, which supports companies representing this important specialist sector as they venture onto foreign markets. Participation in foreign trade fairs helps boost the uptake of German energy technologies abroad.
  • The ‘young innovative companies’ programme gives start-up entrepreneurs an opportunity to participate in leading international trade shows in Germany at lower prices. The programme is targeted at start-ups from the industrial sector, the skilled crafts, and technology-driven services. This year, it is expected to cover 64 trade shows.

The Federal Government can rely on trusted cooperation with its partners from industry. This particularly applies to the Association of the German Trade Fair Industry.

The ‘Trade Fairs International’ magazine also has a very important role to play. For more than 20 years now, it has been delivering full and well-informed news about international trade shows and exhibitions.

May the next 20 years and beyond be just as successful!

Peter Altmaier

 
 

News from the trade fair industry

Expocentre

  • 13.10.2020  UFI Global Congress goes digital from 16 to 19 November

    UFI, the global association of the exhibition industry, confirms that this year’s Global Congress will be a digital-only event, taking place from 16 to 19 November. The event’s main theme is “Resilience”.

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Messe Karlsruhe
 
 
Further news from the trade fair industry
 
Suitestuff

TFI-Focus

Further articles from category Focus
TCEB

TFI-International

  • Hong Kong: A healthy and safe environment

    Hong Kong: A healthy and safe environment

    At present, the coronavirus pandemic shows us what an important role hygiene plays for prevention. AsiaWorld-Expo subscribes to this and has installed innovative applications.

  • Italy: Internationally established and profitable

    Italy: Internationally established and profitable

    Over the next few years, Gruppo BolognaFiere will invest heavily in its home base and engage increasingly in activities abroad. This dedication pays off.

  • Poland: The future of trade fairs

    Poland: The future of trade fairs

    In early October, Ptak Warsaw Expo invited numerous trade fair and economic experts to a new format: Expo4Future. There received some fascinating insights into what awaits us in the future.

Further articles from category International

TFI-Practice

Further articles from category Practice
 
 

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TFI-Know-how

  • How can exhibitors stand out at trade fairs?

    How can exhibitors stand out at trade fairs?

    New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.

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  • How can industry decision-makers be reached online?

    How can industry decision-makers be reached online?

    Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.

  • How can you maximise attention with your stand floor?

    How can you maximise attention with your stand floor?

    Most exhibitors want to attract as much traffic as possible. The largest continuous space of an exhibition stand can be actively used for this purpose: A photorealistic floor is a design option that fulfils several functions at once.

  • How can organisers of corporate events make themselves indispensable?

    How can organisers of corporate events make themselves indispensable?

    Planners of corporate events always need to be up-to-date. Planning and implementing, and hence the job of an organiser, are constantly changing.