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The Future of Exhibitions, Congresses and Events
The advancing digitization will change the event business dramatically. The pandemic has been acting like a fire accelerator, which has increased the dynamism even further. What does the future of exhibitions, congresses and events look like? Well-known international experts provide the answers in a 212-page book that will be published by TFI-Verlagsgesellschaft on October 18, 2021 – and which can be purchased for EUR 49.95.
Exhibitions, congresses and events are currently celebrating their comeback in autumn 2021. After overcoming the Covid crisis, many things will be the same as before, but some things will be different. Some developments cannot be turned back, but will accompany us in the future. On the one hand, this raises the question of what future event formats will look like. The expectations of the participants and digital developments will play a role here. Future business models are just as interesting, i.e. how enough money can be earned with events.
29 top-class authors* have expressed themselves in 27 guest articles and an exciting collection – divided into five areas: Out of the Box, New Thinking, New Approaches, New Platforms, Monetization and Digitalization. One thing became clear: The prerequisites for a flourishing future in the event industry are good. There is a lot on which to build a bright future. And with everything negative, the crisis has an advantage: It takes some of the pressure off of having to rely on the tried and tested and promotes real innovations.
*Authors:
Damion Angus, Marie-Laure Bellon, Irene Chan, Jean Chia, Geoff Dickinson, Stephan Forseilles, Tim Groot, Renaud Hamaide, Lisa Hannant, Hugh M Jones, Jo-Anne Kelleway, Anne Lafère, Mary Larkin, Dato' Vincent Lim, Steve Monnington, Ton Otten, Simon Parker, Corrado Peraboni, Sonia Prashar, Bob Priest-Heck, Hervé Sedky, Stephanie Selesnick, Effi Setiabudi, Phil Soar, Kuan Yan Tan, Robert Weissman, Barbara Weizsäcker, Paul Woodward, Nichapa Yoswee
Info: TFI-Verlagsgesellschaft, 212 pages, softcover, 49,95 EUR
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