Exhibition World Bahrain: Return of three major events

12.11.2024

The exhibitions Jewellery Arabia, Scent Arabia, and Cityscape Bahrain will be held concurrently from 26 to 30 November 2024.

Under the patronage of His Royal Highness Prince Salman bin Hamad Al Khalifa, the crown prince and prime minister, Exhibition World Bahrain (EWB) is set to welcome the highly anticipated trio of Informa Markets events.

The CEO of the Bahrain Tourism and Exhibitions Authority (BTEA) and chairman of EWB, HE Sara Ahmed Buhiji, noted that holding various events and exhibitions at EWB affirms the commitment to enhance the Kingdom's position as a destination for hosting major international events, conferences, and exhibitions, which enhances the role of EWB in sustaining the growth of business tourism and proves the Kingdom's readiness to provide exceptional experiences for all participants.

For his part the general manager of Informa Markets Bahrain, Mohammed Ebrahim added: “These three events continue to build on the Kingdom’s momentum in establishing itself as a leading hub for hosting major international events. These three exhibitions benefit greatly from the unlimited support of the EWB team and the support of the Ministry of Tourism and the BTEA which enables us to achieve remarkable success stories every year.”

“The EWB has been and continues to be a major supporter of the success story of these three events, thanks to its world-class facilities and smooth experiences for exhibitors and attendees. As we approach welcoming more than 700 exhibitors from more than 30 countries, we are excited to see the significant positive impact these events will have on the exhibitions and conferences sector in the Kingdom and the region as a whole.”

Since 2022, Jewellery Arabia in particular has seen significant growth year-on-year, due to the venue’s large capacity, state-of-the-art facilities, and additional services that cater to all aspects of event operations and management. Similarly, in the same year, Scent Arabia, and Cityscape Bahrain both launched their first editions and have seen significant growth in terms of number of visitors, expansion of event space, increased number of exhibitors, sponsors and activities. The three events have evolved into a major regional attraction, with Jewellery Arabia doubling its size and scope for the first time since its first edition in 1992.

Last year Jewellery Arabia and Scent Arabia achieved the highest foot traffic and sales records, with 51 percent and 35 percent increases respectively. While Cityscape Bahrain scored an unprecedented 140 percent increase in sales. Last year, the three events saw an impressive turnout of over 105,000 attendees, anticipating an increase in visitor numbers this year given the enhanced space and services provided.