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Fitur is celebrating its 45th anniversary next year

26.06.2024

Organised by Ifema Madrid, the International Tourism Fair will be held with good prospects and in a positive context for the industry.

Fitur, the International Tourism Trade Fair, is bringing together the global tourism market together from 22 to 26 January at Ifema Madrid in a context of tourism recovery. Thus, according to UNWTO, in the first quarter of 2024 more than 285 million tourists travelled internationally, around 20% more than in 2023, figures that allow us to forecast an excellent 45th edition of Fitur in which the records registered in all parameters in 2024 will be consolidated.

With a strong professional focus, Fitur will represent the entire tourism value chain and countries and destinations, the accommodation sector, agencies and tour operators, technology companies, means of transport and institutions from all over the world, and will be a showcase for the latest industry trends. In this new edition, with Mexico as a Partner Country, Fitur is presented as a tool at the service of boosting the global tourism business, also committed to the generation and exchange of knowledge as a key driver for innovation, competitiveness and sustainability.

Fitur 2025 will be a multifaceted event that will offer a variety of benefits for destinations and companies in the tourism sector with a consolidated focus on networking, global visibility, direct sales and the training of its professionals, boosting not only the participating businesses, but also increasing the growth and innovation of the entire industry and laying the foundations for the next tourism year.

 
 

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