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Hong Kong ups the game with new Incentive Playbook


Hong Kong Tourism Board (HKTB) launched a new campaign, “Hong Kong Incentive Playbook: Up the Game for Your Team”, with much fanfare at The Regent Hong Kong on 24 April.

The campaign curates over 100 new and authentic Hong Kong ideas to inspire and reward incentive groups in response to emerging incentive travel trends. Over 110 agents from Mainland, Southeast Asia, South Korea and India were invited to get exclusive first-hand experiences of Hong Kong’s rich and diverse incentive resources.

Dane Cheng, executive director of HKTB, shared his excitement, saying, “Last year, Hong Kong welcomed over 1.3 million MICE visitors, with the Meeting and Incentive (M&I) segment accounting for a staggering 65 per cent. This makes the share of M&I the most significant increase among the segments. Building on this growth momentum, with the launch of the Hong Kong Incentive Playbook, we are taking it up a notch, inviting the incentive industry to experience Hong Kong like never before with the city’s newest, most authentic, and immersive incentive ideas. We are confident that Hong Kong will become the ultimate destination for incentive travel, offering unparalleled experiences for corporations to motivate and reward their teams, and create lasting memories in our city.”

The “Hong Kong Incentive Playbook” covers over 100 new and unique incentive ideas under five themes: “Arts & Culture”, “Wellness & Nature”, “Neighbourhoods”, Nightlife & Parties”, and “Hong Kong Signatures”. The HKTB has launched a campaign website and themed short videos for the Playbook in English and Chinese. Alongside the campaign launch, the HKTB hosted the largest-ever celebration for over 110 agents from Mainland, Indonesia, Malaysia, the Philippines, Singapore, Thailand, South Korea, and India to recognise their contribution to Hong Kong’s tourism and offer them a first-hand experience. The launch ceremony and celebration were also an extravagant get-together to recognise overseas MICE agents for their contribution to bringing incentive groups to Hong Kong and fostering connections between the local, mainland, and overseas tourism industries.


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