Haymarket Media Group forms joint venture with Comexposium

19.02.2017

The new partnership with Comexposium includes Haymarket’s Cereals and Fruit Focus exhibitions, the UK’s leading technical events for the arable farming and fruit industries respectively.

The Comexposium group is involved in more than 170 B2C and B2B events across 11 different sectors such as agriculture, food, high-tech, homeland security, retail, fashion, construction, digital marketing, optics and transport. The group hosts more than three million visitors and 45,000 exhibitors in 26 countries around the world.

Comexposium organises the SIMA, taking place in Paris since 1922, one of the biggest international events for the Ag-equipment sector, focused on technologies for high-performance and sustainable agriculture. Comexposium has also successfully developed two other brand events: SIMA Asean in Bangkok and SIMA-SIPSA in Algeria; and SITEVI, the international leader exhibition of equipment and expertise for vine-wine, fruit and vegetable professionals.
Kevin Costello, Haymarket CEO, said: “With its significant presence in the agricultural sector, the involvement of Comexposium will hugely benefit the UK Cereals and Fruit Focus shows, through both its sheer scale and market penetration.”

“As one of the world leaders in event organisation, this new relationship with Comexposium will undoubtedly propel our Cereals and Fruit Focus exhibitions towards new, international growth areas. Whilst the partnership has obvious benefits to our existing business I am equally excited about us working together to identify future areas of opportunity.” Renaud Hamaide, Comexposium CEO, said: “I’m delighted to announce this partnership with Haymarket. This alliance will allow us to combine Haymarket expertise and leverage with Comexposium’s global network to reach Cereals and Fruit Focus exhibitions’ next level.”

The Cereals and Fruit Focus teams will continue to be led by Jon Day, Event Director, who runs the exhibitions out of Haymarket’s Daventry office in the UK. Jon will report into Martine Degremont, Director of Comexposium’s Agriculture Business Unit.