Google Xi is bringing its CoLaboratory back to IMEX America

11.09.2024

Google Xi is set to introduce event and experience professionals to different ways of applying design thinking, fostering collaboration and delivering on the promise of inclusion at their events through an ongoing partnership with IMEX.

The CoLaboratory at IMEX America 2024 will offer an all-new series of content, workshops, open mics and energizers, co-created with a group of incredible disruptors across multiple industries and disciplines. Google Xi CoLaboratory Features:

New belonging playbook
Research cited in Harvard Business Review suggests “belonging” is a crucial value for people both in and out of the workplace. Belonging is good for business: if workers feel like they belong, companies reap substantial bottom-line benefits. A strong sense of belonging was linked to a 56 per cent increase in job performance, a 50 per cent drop in turnover risk, and a 75 per cent reduction in sick days. After more than two years of development, the Google Xi team will launch the much-anticipated Belonging Playbook, designed by Storycraft Lab with contributions from Valuegraphics. This is the result of multiple research efforts and thousands of in-person data touchpoints globally including David Allison’s renowned Belonging Index. Sessions will reveal a first look at new design tools included in the Playbook and guide planners on how to embed them in their own events.

Harnessing the power of vonversation
Listening is one of the most underrated skills in business. It’s a skill that Victoria Chance, one of the founders of My Neighbor’s Voice, will examine in her session. The mission of My Neighbor’s Voice is to create productive community connections via safe spaces where everyone is invited to share their personal stories, thoughts and opinions about how to best live together. Victoria explains: “We believe that what we’re doing at My Neighbor’s Voice is offering a better way for all of us to communicate, particularly in an age of divisive social media and partisan politics. In our forums, we find common purpose even if common solutions are elusive. In bringing people together to listen to one another’s views, we are challenging barriers of distrust and disrespect across ideological lines.”

What is real magic?
They say a magician never reveals his secrets, but magician and interdisciplinary artist Derek DelGaudio is set to bust that myth. He’ll explore the tension between illusion, deception and real magic, sharing what his experiences have revealed to him about his purpose, both in art and life. DelGaudio has jettisoned most of the trappings of magic shows and uses his skills as more of a meditation on identity. “I try to use the skills that I have to reveal more than I conceal,” he says.

Expanded neuroinclusive offerings
According to the World Economic Forum, 10 - 20 per cent of the world’s population is estimated to be neurodivergent, and there’s a need for safe and supportive spaces, especially at large events, to help people manage overwhelm. The Neu Project Resilience Room powered by Google Xi and Hello! DMC returns to the show and will serve as a calming and restorative retreat for all attendees, located alongside a quiet space, sponsored by Lux Lounge. The Neu Project, now a charitable organization actively giving back to the industry, will have team members on hand during the show to guide planners on how to use events to promote belonging for all neurotypes, allowing different perspectives and experiences.

IMEX America 2024 takes place at the Mandalay Bay, Las Vegas, and opens with Smart Monday, powered by MPI on Monday October 7, followed by the three-day trade show October 8 - 10.
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