Aktuelle Ausgabe

  • 13.05.2019  UFI Conference in Birmingham

    UFI Conference in Birmingham

    From 15 to 17 May, Europe's trade fair experts will meet in the UK’s second-largest metropolis. The focus will be on the organisers and how to handle changing framework conditions.

  • 17.02.2019  Exhibition Logistics Training at IELA’s Winter Seminar 2019

    Exhibition Logistics Training at IELA’s Winter Seminar 2019

    Training is not only key in creating efficient service processes, but also in boosting business.Since 2002 IELA has qualified over 200 logistics specialists for future tasks in the industry. An educational programme is essential in order to receive unique training on the subject of exhibition and events logistics. IELA held its 9th edition of the biennial IELA Winter Seminar from January 16th to 20th 2019 in Zurich.

  • 05.02.2019  UFI Global Barometer reports overall dynamism for the year ahead

    UFI, the global association for the exhibition industry, has released the latest edition of its flagship “Global Exhibition Industry Barometer research”, taking the pulse of the industry, and reporting global and regional trends as well as a total of 19 market profiles, including – for the first time: Japan.

  • 15.01.2019  Reed Exhibitions announces definitive agreement to acquire Mack Brooks Exhibitions

    Reed Exhibitions, a division of Relx Group, has entered into a definitive agreement to acquire Mack Brooks Exhibitions in a move that will add an outstanding line-up of industry-leading brands to its global portfolio. It also promises access to innovation and new value in both face-to-face and digital formats for the more than 175,000 Mack Brooks customers around the world.

  • 31.10.2018  Nice Events Scandinavia launches a new exhibition organizing group

    Nice Events Scandinavia launches a new exhibition organizing group

    The owner of Nice Events Scandinavia, together with co-operation partners, has founded the new holding company the Scandinavian Exhibition Group. The Group’s mission is to offer top class, leading face-to-face and digital meetings to the Scandinavian business community.

  • 24.10.2018  EMECA Members forecast revenue growth for 2018

    EMECA Members forecast revenue growth for 2018

    2018 will again be a very good year for the major exhibition centres in Europe with revenue growth for nearly all Members. At the recent EMECA General Assembly held at Fira Barcelona, members gave positive feedback about their trade fairs in 2018, many even prepare for record results.

  • 10.09.2018  Big 5 launch in Qatar under the patronage of the Prime Minister

    Big 5 launch in Qatar under the patronage of the Prime Minister

    The exhibition by dmg events will host over 200 exhibitors, live product demonstrations, and 40+ free-to-attend education workshops from 24–26 September 2018 at the Doha Exhibition & Convention Centre. Dmg events Doha announce support from H.E. Sheikh Abdullah bin Nasser bin Khalaifa Al Thani The Prime Minister and Minister of Interior to The Big 5 Qatar.

  • 17.08.2018  Space sold at Asian trade fairs in 2017 grows faster than forecast

    UFI, the global association of the exhibition industry, released the 14th edition of its Trade Fair Industry in Asia annual report, covering 17 markets including Greater China and Southeast Asian markets, Japan, Korea, India, Pakistan, Australia, Cambodia and Myanmar. The report provides complete data on these regions up to 31 December 2017, with additional figures and commentary on likely trends for the following year.

  • 19.07.2018  Exhibition industry reports synchronised growth globally

    UFI, the global association for the exhibition industry, has released the latest edition of its flagship Global Barometer research, taking the pulse of the industry.

  • 05.07.2018  The 8th Expo Project Fair in China

    The 8th Expo Project Fair in China

    From 25-27th June 2018, the 8th Expo Project Fair for International Cooperation (EPFIC 2018), the leading B2B negotiation event for promoting the cooperation of the global exhibition industry, was held successfully in Hangzhou International Expo Center, Hangzhou, China. The event was co-organized by Hangzhou MICE Industry Coordination Office and China International Conference and Exhibition Magazine Agency. The theme was “Globalization·Interconnection·Create new heights of convention and exhibition”. This year, the event reached historical high in terms of B2B docking effect, participants number, and the level of internationalization.

  • 13.06.2018  Inaugural “Belt and Road International Food Expo” at AsiaWorld-Expo

    Inaugural “Belt and Road International Food Expo” at AsiaWorld-Expo

    Born from China’s high-profile Belt and Road Initiative, which will benefit over 63% of the world’s population in over 70 countries, including China, ASEAN, the Middle East, and Central and Eastern Europe, AsiaWorld-Expo is pleased to welcome the inaugural “Belt and Road International Food Expo” in June 2018.

  • 06.06.2018  DECC celebrates the Global Exhibitions Day

    DECC celebrates the Global Exhibitions Day

    On occasion of UFI’s Global Exhibitions Day, the Doha Exhibition and Convention Center (DECC) has adjusted the lighting of its roof sun-wells to reflect the name of the event (GED18).

  • 31.05.2018  EMECA members disclose positive figures

    EMECA members disclose positive figures

    Stable growth for all and best 2017 figures ever for some are the impressively good news reported at the EMECA general assembly celebrated at Deutsche Messe in Hanover. Economies in European countries that have suffered most during the crisis are back with steady growth rates which is reflected in the results of the EMECA members in these countries.

  • 02.05.2018  UFI elects Mary Larkin as future president for the 2019/20 term

    UFI elects Mary Larkin as future president for the 2019/20 term

    The decision was made at the board meeting during the UFI European Conference in Verona (Italy). It becomes effective at the conclusion of the 85th UFI Global Congress, which runs from 31 October to 3 November 2018 in St. Petersburg.

  • 28.04.2018  Russian Convention Bureau represents Russia at Imex 2018

    From May 15 till May 17, 2018, a key exhibition event in the field of event industry and incentive tourism, Imex 2018, where market professionals from 150 countries take part on an annual basis, will be held in Frankfurt. For the first time Russia will be represented at Imex with a collective stand Russia Open To The World, organised by the Russian Convention Bureau.

  • 18.04.2018  EPFIC welcomes high profile international VIP guests

    EPFIC welcomes high profile international VIP guests

    As a leading B2B negotiation event for promoting the cooperation of global exhibition industry, the 8th Expo Project Fair for International Cooperation (EPFIC 2018) will be held from 25-27 June 2018 in Hangzhou International Expo Center, Zhejiang, China. Currently, registration is being filled quickly and a line up of industry VIPs from renown global exhibition associations and exhibition companies have confirmed to be speaking guests at this scale event.

  • 14.04.2018  MICE exhibition destinASEAN in Indonesia

    MICE exhibition destinASEAN in Indonesia

    On Thursday the first edition of destinASEAN held at Indonesia Convention Exhibition (ICE) in BSD City/Jakarta closed its doors.

  • 26.03.2018  UFI expands team in Paris, and welcomes new staff member

    UFI, the global association of the exhibition industry, serves over 50,000 employees of exhibition organisers, venues, service providers, and industry associations in close to 90 countries around the world. To foster and manage the dialogue with this global membership, the exhibition industry as a whole, and industry stakeholder groups, UFI has recently welcomed Monika Fourneaux-Ceskova as the new marketing and communications manager to the UFI team in Paris. Monika takes over the role from Angela Herberholz who has managed UFI’s marketing and communications activities for the past three years, and who is taking on a new position within UFI as programme manager.

  • 06.03.2018  Durban ICC appoints new marketing, sales and events director

    Durban ICC appoints new marketing, sales and events director

    The Durban International Convention Centre (Durban ICC) is pleased to announce the promotion of Scott Langley to the role of marketing, sales and events director.

  • 04.03.2018  Exhibition Industry EU Dialogue

    The second edition of the “Exhibition Industry EU Dialogue” organised on 21st February 2018 by the European Exhibition Industry Alliance (EEIA) in Brussels was again a success. Over 50 participants from all over Europe gathered for a day of policy insights, open discussions, advocacy work and political networking.

UFI’s 5 trends to watch in 2019

30.11.2018

2018 has become a memorable year for the exhibition and business events industry around the world – with much of the attention on M&A, on changing event formats or “festivalisation”, and on a changing global landscape. As every year, the UFI team has used our association’s Global Congress as well as many separate conversations all around the world to isolate and identify the core themes that we feel will impact the global exhibition industry in 2019. So today, let me share with you “UFI’s 5 trends to watch in 2019”:

By Kai Hattendorf, UFI CEO

1. Shifting trade patterns and a jittery global economy
Amidst a climate of political tension, protectionism and false news globally, economic growth is slowing down. The latest IMF forecasts point to rougher times ahead for the global economy, citing protectionism and new tariffs as a major cause. The US/China tariffs alone are calculated to reduce global economic growth by 0.4% in the long-term. Even without this additional burden, growth has become difficult to sustain, especially in the mature exhibition markets: CEIR data shows that, in the U.S. alone, our industry has seen below par growth compared to the U.S. economy as a whole in seven out of the last eight quarters.
It comes as no surprise that, whatever survey you look at, growing numbers of U.S. organisers are looking into doing business outside of their home country. In parallel, 2018 has seen the first ever time when a Chinese organiser has taken a majority share in a trade show outside of China.
We will see players from the two largest domestic markets in the world looking into options abroad. All of this offers new opportunities to partner between organisers from different markets, and to capitalise on joint interests.

2. Digital is everywhere – but it is not everything
Ten years into the mass adaption of social media and the rise of the smartphones, it is time to end the discussion about the role of digitisation in our industry. Today, digital is simply everywhere – on the show floor, in the show manager’s office, in the customer’s exhibition experience. As digital has become as common as electricity, it has become a commodity (just as show security, by the way). The adoption of the European Union’s General Data Protection Regulations (GDPR) is leading us to a “new normal” in the way that we as an industry are dealing with customer data and are building up the in-house resources to achieve that.
Data handling and data security will be big topics in the future. As show brands around the world increasingly communicate digitally with their customers and communities all year round, data operations will be as relevant as show floor operations.

3. Getting the basics right goes a long way on creating experiences
For many years, the “show” in this very word “show floor” was understood to be about the exhibitors showcasing their products and services. To the millennial and post-millennial generation, however, it is just as much about the “show” that a show organiser puts on around the show floor itself.
“Festivalisation” is a buzzword, and will rightly disappear again. But we are well advised to listen closely to our customers and their call for very personal and individual experiences when they attend an exhibition. As the overlap between tradeshows and congresses/conferences continues to grow, there are opportunities to deliver that – and there is a risk for those who don’t pay attention to these shifting demands.
After polling more than 13,000 show visitors globally for the UFI/Explori Global Visitor Insights, we have a solid understanding of visitors’ changing expectations. Many visitors are reporting “trade show fatigue” (less so in developing markets than in developed markets, and with the highest share – one quarter – in the Americas). Visitors say that their interest in other channels such as online marketplaces and conferences will likely rise significantly relative to trade shows.
Organisers and venues alike are well advised to never forget to deliver excellence in terms of the basics as visitor pain points are surprisingly simple. The top five are: seating, catering, queueing, parking, and quality of the exhibitors. Organisers can go a long way to pleasing visitors by getting these five factors right.

4. Consolidation and collaboration
We have seen an intense level of M&A activity in the past two years - shaking up our industry in the process. In addition, more and better venue space around the world is being built, as UFI’s World Map of Venues shows. In 2019, we are expecting the opening of what is poised to be the world’s largest exhibition venue complex in Shenzhen.
Billions of dollars are flowing into our industry. And all the signs right now are indicating that, despite the less positive economic outlook, our industry remains attractive for investors looking for solid, mid-term returns of their investments.
The mix of players in the industry remains varied: listed companies, publicly owned organiser/venue operator enterprises, family businesses, entrepreneurs and government bodies. The growing number of “out of the industry investors” is driving prices to new heights, but it remains to be seen whether all these bets on growth will be successful. Our industry’s reputation, however, is certainly benefitting from this trend. It is helping our stakeholders to better understand the economic impact that every show, every venue creates every day.

5. Diversity in leadership
If you look at the teams who deliver and grow exhibitions around the world, and who operate venues, you find a broad diversity of skills, nationalities, and qualifications. Slowly but surely, our industry is reflecting this as well in its leadership. We’ve seen a steady flow of senior appointments enriching the diversity of boardrooms over the past two years, adding new voices to the respective tables – most notably women on the one hand, but also hires from outside of the industry. Both of these trends will accelerate, and continue, in 2019 and beyond, to the benefit of our industry. To reduce this discussion to a gender issue alone, however, leaves out a major part – cultures and skills are just as important a part of the mix. As someone recently told me: “When you’re the CEO, the challenges you have to tackle are the same – whether you’re a woman or a man, from Europe, America or Asia, and regardless of the colour of your skin.”

Kai Hattendorf, UFI CEO.
Kai Hattendorf, UFI CEO.
 
 

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