Messe Frankfurt partners with GIAMM on Automechanika Jakarta

17.09.2025

During today’s press conference, Messe Frankfurt announced the expansion of the Automechanika trade fair brand in Southeast Asia.

With a Cooperation Agreement signed between Messe Frankfurt and the Indonesian Automotive Parts & Components Industries Association (GIAMM) to organise the fair, the partnership leverages a combination of international and local resources, networks and expertise to advance the sector. Scheduled from 24 to 27 September 2026 at Jakarta’s all-new Nusantara International Convention Exhibition (NICE), this inaugural event underscores the company’s commitment to building trade platforms in high potential growth markets. The show expects to feature 350 exhibitors across 15,000 sqm of exhibition space.

“Messe Frankfurt’s presence in Southeast Asia continues to expand in efforts to support new trade routes burgeoning across the region. In this regard, Automechanika Jakarta is an important addition to the company’s Mobility & Logistics portfolio. Indonesia has strong potential, especially within the automotive supply chain; shifts in investment towards the country’s manufacturing and logistics sectors emphasise its significance in the global supply chain”, commented Stephan Buurma, member of the Board of the Management, Messe Frankfurt Group. He added: “We look forward to working alongside GIAMM and utilising their local expertise to further develop international trade in the region while uniting the Indonesian automotive market.” 

The company organises around 40 trade fairs serving the Mobility & Logistics sector. Automechanika Jakarta represents the company’s second entry into Indonesia, following the successful launch of Asiabike Jakarta in 2023, as well as the achievements of other regional Automechanika shows in Kuala Lumpur, Ho Chi Minh City, and Shanghai. While Indonesian companies have had an active presence in Messe Frankfurt’s 14 Automechanika brand events, this new addition aims to establish a prominent gateway into the country, opening opportunities for international trade, industry development, and information exchange to support the growth and advancement of the budding regional automotive supply chain. 

Hamdhani Dzulkarnaen Salim, chairman of GIAMM, explained why the country is a prime location for such activities: “Indonesia is well-positioned to become a significant player in the global automotive supply chain over the coming years. As an emerging economy with government incentives supporting industry transformation and bolstering vehicle sales, this is a country full of opportunities. The establishment of Automechanika Jakarta is crucial in this sense, providing a much-needed platform to converge domestic and overseas markets. Sharing Messe Frankfurt’s vision, we aim to foster local industry growth through this event by exposing domestic companies to best practices and valuable networks.”

A Cooperation Agreement signed between Messe Frankfurt and GIAMM was witnessed by representatives from the Ministry of Industry of the Republic of Indonesia and the Ministry of Micro, Small, and Medium Enterprises of the Republic of Indonesia. Each ministry has expressed a strong endorsement of the fair, demonstrating their commitment to fostering the growth of domestic enterprises, trade, and industry transformation, which the fair will significantly contribute to. 

Indonesia has matured into a robust international trading partner by engaging in numerous trade agreements and playing a key role in regional partnerships. This status is further solidified by the expected announcement of the EU-Indonesia Comprehensive Economic Partnership Agreement (CEPA) this month, which is poised to open-up trade and relationships with the European Union, creating opportunities for the development of the automotive industry. 

The sector has generated international interest thanks to government incentives and an emerging middle class with increased purchasing power, among other factors. It is already the largest automotive market in Southeast Asia, with car sales projected to reach 900,000 units and motorcycle sales expected between 6.4 and 6.7 million units in 2025 according to the Association of Indonesia Automotive Industry (Gaikindo) and the Association of Indonesian Motorcycle Industry (AISI) respectively.