Thailand Convention & Exhibition Bureau (TCEB) has unveiled its Operational Plan for fiscal year 2021 (FY2021) aimed at lifting Thailand’s meetings, incentives, conventions and exhibitions (MICE) industry out of crisis and strengthening the industry’s fundamentals for sustainability.
UFI, the global association of the exhibition industry, confirms that this year’s Global Congress will be a digital-only event, taking place from 16 to 19 November. The event’s main theme is “Resilience”.
Hong Kong Convention and Exhibition Centre (Management) Limited ("HML") today said it welcomes the announcement that the Hong Kong SAR Government will launch the Convention and Exhibition Industry Subsidy Scheme (“Subsidy Scheme”) on 3rd October 2020.
UFI, the global association of the exhibition industry, is pleased to announce the two congress hosts of the physical congress locations. The two on-site events will be hosted by Dubai World Trade Center (UAE) and by MCH Group (Switzerland).
An increasing number of markets around the world have begun to reopen business events with varying Covid-19 protocols in place. While some cities in China are now operating full calendars, increasing number of exhibitions and live events are taking place in Europe, the Middle East and North and South America. Despite the necessity to shift to digital only events in recent months, numerous studies have shown that companies are eager to return to meeting face-to-face at live events as their preferred marketing channel to reconnect with customers and suppliers and rebuild their businesses following the pandemic.
Shenzhen World, the largest trade fair venue globally, has successfully hosted the Shenzhen International Furniture Exhibition, which took place from August 20 until 23. With the gradual reopening of the exhibition business in China by the central Government many venues have restarted operations. To date, however, most shows have seen significant reductions in size and attendance.
The Thailand Convention and Exhibition Bureau (TCEB) has unveiled a new support scheme to help organisers of international tradeshows in Thailand get back to business in the wake of Covid-19.
From 19 to 21 August, the 10th Expo Project Fair for International Cooperation （Nanjing）2020 (EPFIC 2020) was successfully held in Nanjing Air-hub International Expo Center. The theme of this event was "ten years of dream building, rise in water". It was co-organized by the People's Government of Lishui District of Nanjing City, China International Conference and Exhibition Magazine Agency. The event made great breakthrough and remarkable achievements in the aspects of the number of participants and trade effect.
The German economy is currently experiencing considerable declines in sales due to the corona pandemic. Investments and private purchases are often postponed or even cancelled. At the same time, the trade fair industry, otherwise the most important instrument of business-to-business communication, has difficulties getting back on track, partly because many exhibiting companies are now asking themselves: do we rely on trade fair participation to get our own business going? Or do we rather prefer waiting until the industry recovers, because then the success of the trade fair will probably be greater and other basic conditions will have improved?
UFI and Explori are today releasing new findings from the ongoing “Global Recovery Project” research. The study programme is conducted by live events research specialists, Explori in partnership with UFI, the global association of the exhibition industry and supported by SISO, the Society for Independent Show Organizers.
The Hong Kong Exhibition & Convention Industry Association (“HKECIA” and “the Association”) presented results of the latest member survey “Impact of Covid-19 to Hong Kong Exhibition & Convention Industry” (“Survey”) to representatives of Commerce and Economic Development Bureau, Hong Kong Special Administrative Region (“HKSAR”) on 11 August 2020 and urged the authority to provide more support to help Hong Kong exhibition and convention industry ride out Covid-19 storm.
The event will once again bring enormous impact in developing Malaysia’s business events tourism sector. Brought to you by Malaysia Convention & Exhibition Bureau (MyCEB), MBEW will take place on 24 and 25 August 2020 at the World Trade Centre, Kuala Lumpur.
IELA’s recovery programme IELA Reload was a real Incubator of ideas for the future, spreading the fighting spirit to empower IELA members to succeed in the New Now, anticipating & rebounding by limiting losses and boosting strengths in profitable service areas. Launched on May 4th 2020, the programme had four pillars: E-Learning sessions – Regional IELA Talks – Recovery Talks and Rediscover of Tools.
The UFI presidential trio for the 2020/21 term will therefore comprise of: Monica Lee-Müller (managing director of Hong Kong Convention and Exhibition Centre (Management) Limited (HML), Hong Kong), incoming president Anbu Varathan (Indian Machine Tool Manufacturers’ Association - IMTMA, India), president 2020/21 Mary Larkin (Diversified Communications, Portland, USA), outgoing president
Dmg events, organiser of the Abu Dhabi International Petroleum Exhibition and Conference (ADIPEC), and with the support of its strategic partner and host, the Abu Dhabi National Oil Company (ADNOC), has announced that the ADIPEC Strategic and Technical Conference will take place virtually between November 9 and 12, 2020.
For months now, the trade show and event industry is on lock down. First steps into a “Corona-normal” are done with solutions like Hybr.id Space a showroom which is connecting onsite and online to a “phygital” marketplace. Using this innovative space shows even more: People are looking for face2face meetings, the need of running trade shows gets touchable.
Collaboration and a United Voice are key in the Advocacy work that is needed to be done. Being among one of the first economies to be shut down and now one of the last to be activated, IELA Reload invited with great interest a panel discussion from Africa to give their insight on the situation in their region in the event and exhibition industry.
The EMECA association, which represents the European major exhibitions centres, alerts on the urgency of their reopening and calls for strong financial support from European and national public authorities to ensure the survival and the economic recovery of an entire industry.
The 5th edition of Global Exhibitions Day (GED) 2020 spread the message “exhibitions are key to rebuilding economies” across the globe. From videos to meetings with policy makers, webinars to hybrid events, webcast to social campaigns, bingo, cakes, virtual running parties, and more, people and organisations from at least 114 countries/regions got involved in GED 2020.
The Hong Kong Convention and Exhibition Centre (HKCEC) is ready to welcome events back to Hong Kong. With a series of preventive measures in place, the HKCEC welcomed the city's first exhibition since the Covid-19 pandemic. The 98th Hong Kong Wedding Fair, a three-day local consumer exhibition rescheduled from February, was held successfully during 22-24 May, attracting soon-to-weds and couples for wedding products and services.
UFI, the Global Association of the Exhibition Industry, has released the latest edition of its flagship Global Barometer research, which takes the pulse of the industry. The report highlights the severe impact of the Covid-19 pandemic on the exhibition industry worldwide. Globally, 85% of companies declared their overall level of activity was “normal” in January. This quickly dropped to 15% in March, to reach between 5% and 6% in April, May and June. For both April and May, 73% of companies worldwide declared “no activity”.
With a majority of companies expecting “local” and “national”
exhibitions to open again during the second half of 2020, the level of
activity is expected to slowly increase, and two companies out of three
project at least a “reduced” level of activity in the last quarter of
2020. In all regions, a majority of companies believe that exhibitions
with an international scope will not open until 2021.
Globally, revenues for the first half of 2020 dropped by two thirds on
average, compared with the same period last year. Looking at 2020 as a
whole, it is currently expected that globally revenues will represent
only 39% of those of 2019.
In terms of profits, a strong level of performance was reached in 2019, with 45% of companies declaring an increase of more than 10% for 2019 when compared to 2018. The sharp drop in revenues that occurred in 2020 has led to a loss for 39% of companies, and only 7% of companies currently expect a stable or increased profit for 2020.
44% of companies that participated in the research have stopped all of their investments. At the same time, 50% of companies are increasing their investments in digitalisation programmes. By comparison, investments have decreased or been stopped for 55% of companies in programmes related to diversity, and 54% in those related to sustainability.
The survey also tackles possible driving trends for the format of exhibitions in the coming years. Global results indicate that 57% are confident that “Covid-19 confirms the value of face-to-face events", anticipating that the sector will bounce back quickly, whereas 31% are “not sure” and 12% are “not sure at all” or “disagree completely”.
“On the back of an exceptional year in 2019, we are now seeing an unprecedented drop in revenues around the world. While the industry remains confident that it will bounce back, everyone is aware that this crisis will lead to major changes in the way exhibitions are produced, especially with a push towards more digital elements before, during, and between events,” says Kai Hattendorf, UFI managing director and CEO.
Size and scope
This latest edition of UFI’s bi-annual industry survey was concluded in June 2020 and includes data from a record 459 companies in 62 countries and regions. The study delivers outlooks and analysis for 20 countries and regions: Argentina, Australia, Brazil, China, Colombia, Germany, India, Indonesia, Italy, Japan, Mexico, Russia, South Africa, Singapore, South Korea, Spain, Thailand, the UAE, the UK and the US. In addition, it analyses five aggregated regional zones.
“We sincerely thank all companies who took part in this study, as its results provide strong insights, for 25 markets and regions, to several key questions raised in relation to the crisis,” says Christian Druart, UFI Research Manager.
Operations in 2020 – reopening exhibitions
Each region follows the level of operations indicated above for the world, with two notable differences:
- The Asia-Pacific region first faced a drop in activity: only 73% of companies declared a “normal” level in January compared to a minimum of 85% in all other regions; in February, the level had already dropped to 45% in the Asia-Pacific region.
- The Middle East & Africa, and to some extent Central and South America, appear less confident as to the return to a “normal” level of activity than in other regions. In both those regions, a majority of companies expect that “national” exhibitions won’t open until 2021.
In addition to the global results indicated above, regional results indicate that:
- The revenue drop for all of 2020 is expected to be slightly higher in the Middle East & Africa and Central and South America (respectively only 31% and 33% of last year’s revenue) than in the Asia-Pacific region (39%) or Europe and North America (44% for both)
- In terms of profits, the percentage of companies expecting a loss for 2020 varies from 34% in the Asia-Pacific region to 48% in the Middle East & Africa, and around four companies out of ten in all other regions.
Cost reductions – public financial support – investments
Overall, 87% of companies applied cost reductions, and of more than 50% of overall costs for 17% of them. A majority of companies did not get any public financial support. At the same time, 44% did, and for a majority of those, it related to less than 10% of their costs. The short-term investments required to comply with Covid-19 (likely) protocols and guidelines appear unknown at this point in time for one company out of three in general. For one company out of four, they will represent more than 10% of their overall costs. Generally speaking, all 2020 investments are stopped for 44% of companies throughout the world, and they will decrease for another 32% of companies. All those proportions apply to most regions, with a few significant differences:
- Financial public support is less frequent in the Middle East & Africa and in North America, where only respectively 31% and 38% benefitted from some.
- 60% of companies have stopped all their investments in Central and South America.
Impact of Covid-19 on specific programmes
Results indicate that, on average, companies consider that the transition of the exhibition industry is more than halfway for digitalisation (2.9 on a scale of 1-5), diversity (2.9) and sustainability (2.8). It can be noticed that those ratings do not vary much from one region to another.
Out of the three areas, digitalisation programmes are those where Covid-19 had the most impact (“strong” or “significant” for 60% of companies). Globally, every second company has increased their investments in that area. By comparison, investments have decreased or been stopped for 55% of companies in their programmes related to diversity, and 54% for those related to sustainability. Around one company out of two indicates that public investments are “essential and necessary for most of the investments” required towards digitalisation (50% of companies) and sustainability (46%), and “necessary for a significant share” towards diversity (49%).
Most important business issues
“Impact of Covid-19 pandemic on the business” is considered as the most important business issue (27% of combined answers). Also, for the first time, “Impact of digitalisation” (10% of answers) joins the “State of the economy in home market” (21%) and “Global economic developments” (18%) in the top priorities. “Internal challenges” and “Competition from within the industry”, always in the top four most important business issues, are ranked below for this survey, with respectively 7% (15% six months ago) and 5% of answers (20% six months ago).
It can be noticed that “State of the economy in home market” is ranked as the top issue in Central and South America, and the Middle East & Africa.
Format of exhibitions in the coming years
About possible driving trends, global results indicate that:
- 57% are confident that “Covid-19 confirms the value of face-to-face events” anticipating that the sector will bounce back quickly (19% “Yes, for sure” and 38% “Most probably”), but 31% are “Not sure”.
- 56% believe that there will be “Less international ‘physical’ exhibitions, and overall, less participants” (13% “Yes, for sure” and 44% “Most probably”), and 25% are “Not sure”.
- 82% of companies consider that there is “A push towards hybrid events, more digital elements at events” (30% “Yes, for sure” and 52% “Most probably”).
- A minority of 17% agrees with “Virtual events replacing physical events” (3% “Yes, for sure” and 14% “Most probably”), and 20% are “Not sure”.
There is one significant regional differentiation:
- “Virtual events replacing physical events”, with stronger and opposing views – from Europe, where 80% of companies disagree, and from North America, where “only” 50% do.
The 25th Global Barometer survey, conducted in June 2020, provides insights from 459 companies in 62 countries and regions. It was conducted in collaboration with 17 UFI Member Associations: AAXO (The Association of African Exhibition Organisers) and EXSA (Exhibition and Event Association of Southern Africa) in South Africa, AEO (Association of Event Organisers) in the UK, AFE (Spanish Trade Fairs Association) in Spain, AFIDA (Asociación Internacional de Ferias de América) representing Central and South America, AKEI (The Association of Korean Exhibition Industry) in South Korea, AMPROFEC (Asociación Mexicana de Profesionales de Ferias y Exposiciones y Convenciones) in Mexico, EEAA (The Exhibition and Event Association of Australasia) in Australia, IECA (Indonesia Exhibition Companies Association) in Indonesia, IEIA (Indian Exhibition Industry Association) in India, JEXA (Japan Exhibition Association) in Japan, MFTA (Macau Fair Trade Association) in Macau, RUEF (The Russian Union of Exhibitions and Fairs) in Russia, SECB (Singapore Exhibition & Convention Bureau) in Singapore, SISO (Society of Independent Show Organizers) in the US, TEA (Thai Exhibition Association) in Thailand and UBRAFE (União Brasileira dos Promotores Feiras) in Brazil.
In line with UFI’s objective to provide vital data and best practices to the entire exhibition industry, the full results can be downloaded at www.ufi.org/research. The next UFI Global Barometer survey will be conducted in December 2020.
Share in Facebook, Twitter or Google+:
TFI - Trade Fairs International - The International Trade Fair Magazine.
© 2006 - 2020 by TFI-Verlagsgesellschaft mbH. All rights reserved. TFI-Verlagsgesellschaft mbH shall accept no responsibility for the contents of external links and other contents.
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.
Most exhibitors want to attract as much traffic as possible. The largest continuous space of an exhibition stand can be actively used for this purpose: A photorealistic floor is a design option that fulfils several functions at once.
Planners of corporate events always need to be up-to-date. Planning and implementing, and hence the job of an organiser, are constantly changing.