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Bahrain Wins bid to host the UFI Global Congress in 2026

24.06.2024

The Kingdom of Bahrain has won the prestigious bid to host the 93rd Global Congress of the global association of the exhibition industry, UFI.

UFI voted in Bahrain’s favour at the recent UFI European Conference 2024 held in Zurich, Switzerland. This will be the first time the annual gathering, recognised as the largest event in the exhibition industry, will be held in Bahrain. The UFI Global Congress is scheduled for November 2026.

“We are honoured to have been selected as the host destination for the UFI Global Congress,” said H.E. Fatima bint Jaffar Al Sairafi, the minister of tourism and chairman of Bahrain Tourism and Exhibitions Authority (BTEA). “This is a testament to Bahrain’s commitment to the MICE industry and our ongoing efforts to drive innovation in this promising sector. We look forward to welcoming delegates from across the globe to experience the Bahraini hospitality and the many opportunities our nation has to offer.”

UFI president Geoff Dickinson added: “After Cologne in 2024 and Hong Kong in 2025, we couldn’t be more excited to announce that Bahrain will host the 2026 UFI Global Congress. Exhibition World Bahrain presented a very strong bid, making it an easy decision for the UFI leadership. After the success of the 2022 Global Congress in Oman, we are thrilled to return to the Middle East for another unforgettable event.”

EWB led the bid to secure this internationally renowned event for the first time in the Kingdom of Bahrain, with the support of strategic local partners. This landmark achievement aligns with the Bahrain Tourism and Exhibitions Authority’s (BTEA) strategy to strongly position the Kingdom as a premier destination for international events. Hosting the UFI Global Congress will also enable the Kingdom to attract hundreds of industry professionals and decision-makers from around the world to exchange insights, foster collaborations, and shape the future of the sector. This further strengthens Bahrain's positioning as a regional leader in the MICE industry since the early 1980s and a dynamic hub for business tourism.

 
 

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