Aktuelle Ausgabe

Dubai: Premiere for new on-site process at GISEC

16.03.2023

The starting signal has sounded: The Gulf Information Security Expo and Conference (GISEC) is the first event at the Dubai World Trade Centre (DWTC) to use the systems and services of Aditus Event Tech Middle East LLC.

The most important exhibition centre in the United Arab Emirates is setting the standard for a digital future in the field of ticketing and admission systems.

The DWTC shines with new technologies: After a successful test run last year, the DWTC is now using Aditus systems at its first event with GISEC. The premiere event will take place from 14th to 16th March 2023. As the most important trade show for digital security in the Middle East, GISEC is now establishing major digitalisation steps at DWTC's first trade show. With new ticketing, admission, and marketing solutions, the DWTC will be able to welcome visitors to future trade shows using even smarter digital technology.

Based on the implementations of Aditus, the digital experience of registration and admission at DWTC events has been improved in several places: A new feature in the registration process is a completely refreshed payment flow. Among other things, it offers the smart payment options such as Apple Pay. Also new in use is the link between registration and the associated LinkedIn profile, as well as the capability to share on social media platforms – visitors can make their community aware of their event participation through personalised social cards via LinkedIn or other social media. Upon entering the DWTC, visitors experience a worldwide unique technology: digitalised admission with automated badge printing as a one-stop solution in less than three seconds. The time when visitors had to go through several steps to gain access via badge is over. The DWTC is the first exhibition centre in the Middle East to use such advanced technological innovations.

Sebastian Grein, COO at Aditus, is live on-site to support the launch himself: "The best digital process changes are those that achieve positive effects and are implemented intuitively by the customer. It's been fun to watch how naturally this new process is accepted."

 
 

Share in Facebook, Twitter or Google+:

Twitter aktivieren
Google+ aktivieren
 
 
 

TFI - Trade Fairs International - The International Trade Fair Magazine.

© 2006 - 2024 by TFI-Verlagsgesellschaft mbH. All rights reserved. TFI-Verlagsgesellschaft mbH shall accept no responsibility for the contents of external links and other contents.

Messe München
 
 

TFI-Know-how

 
 
  • How can networking be made to work at online events?

    How can networking be made to work at online events?

    Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.

  • How can exhibitors stand out at trade fairs?

    How can exhibitors stand out at trade fairs?

    New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.

  • How can industry decision-makers be reached online?

    How can industry decision-makers be reached online?

    Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.