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First glance at the 2024 trade fair year: Flagship trade fairs in quick succession in Germany


The shorter second half of the trade fair year has begun: there are a further 110 internationally significant trade fairs scheduled to take place in Germany before the end of the year

These include the flagship trade fair for the global food industry, Anuga (7 to 11 October, Cologne), the Frankfurt Book Fair, which is celebrating its 75th anniversary (18 to 22 October), and the world’s leading trade fair for agricultural engineering, Agritechnica (12 to 18 November, Hanover).

A first glance at 2024 promises an incredibly strong trade fair year with no fewer than 350 trade fairs to be held in Germany. Flagship global and European trade fairs, following one after the other in quick succession, will attract both national and international exhibiting companies seeking to present their innovations. For the first time, almost a dozen new formats await visitors from both at home and abroad. After more than 20 years, the UFI Global Congress will once again take place in Germany. The event is organised by the UFI, the Global Association of the Exhibition Industry, which is based in Paris. The event will take place from 20 to 23 November and will be hosted by Koelnmesse, which will at the same time be celebrating its 100th anniversary.

Jörn Holtmeier, managing director of the association of the German trade fair industry, AUMA: “With regard to addressing future issues, Germany is highly innovative and enormously attractive as a trade fair location. We are proud to witness that German trade fairs are becoming increasingly international. More than one third of trade fair visitors and almost 60 percent of exhibiting companies now travel to us from abroad. At the same time, it is apparent that the German trade fair industry is preparing for new challenges and adopting a more flexible approach. Through collaborations of event organisers and new thematic partnerships, competences are being effectively pooled with a view to realising opportunities more quickly and promoting relevant topics.”


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