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IBTM in Barcelona: Russia Open To The World

28.11.2017

Russia will be represented for the first time at IBTM World by the Collective Stand: Russia Open To The World, organized by the Russian Convention Bureau Association together with the Russian Export Center. The purpose of organizing the Russian Collective Stand is to promote the regions of Russia on the foreign market, to attract new congress and exhibition events to the country and to create a national brand of Russia as a favorable place for any level of difficulty events.

“According to official expert estimates, Russia's share in the global market of international business events is less than 1%”, says Alexey Kalachev, the head of the Russian Convention Bureau. "This is a huge event-potential that must be developed and brought into line with European requirements. Participating in the Russian Collective Stand at IBTM World 2017 Russian regions will be able to present their infrastructure opportunities and attract business events of international organizers."

The general concept of Russia Open To The World stand is based on the principles of hospitality and openness. Leaders of the MICE industry from Moscow, St. Petersburg, the Republics of Tatarstan, Bashkortostan, Krasnodar Krai, Sverdlovsk, Tula and Kaliningrad and other regions of the Russian Federation will demonstrate the main destinations of the country, present unique opportunities for promotion and share their professional experience with foreign colleagues.

Russian Collective Stand will become a single congress and business space with a wide range of presentations and business programs. Negotiations and meetings with international IBTM World participants are going to take place in the Networking area at the booth. In the Zone of presentations the foreign guests of the exposition will be demonstrated the event potential of the regions of the Russian Federation.

Besides all the guests of IBTM and National Russian Stand will have a unique opportunity to meet the representatives of Championship Organizing Committee “Russia – 2018” at the presentation  “Road to the Football World Cup Russia 2018”, which will be held at stand G45 on 29 November, 10.30. The presentation will cover the current tourism potential of the Russian Federation, the most relevant issues linked to organising and holding the World Cup in Russia. They include Russia's role in the international arena, the tourism potential of an alliance between the 11 World Cup host cities, Russia's transport accessibility, logistics and the possibilities of moving around the host cities and between them during the World Cup. In addition, there will be provided detailed information on obtaining the Fan ID, which will allow entry to the territory of the Russian Federation without visa.

 
 

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