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Asian government representatives and global business events industry leaders agree on five areas


The MICE industry in Asia is on course to catalyse its potential after global industry leaders and government representatives agreed on five key areas of collaboration at the Joint Leadership Summit (JLS) in Singapore on 5 October.

Senior representatives from global Business Events organisers underlined their commitment in the region and the vital role that the industry play in supporting national and regional governments in implementing their economical and societal development priorities. They emphasised that the sector is a critical element in delivering post-pandemic recovery that can be immediately utilised by governments.

Industry leaders, trade associations and government representatives present agreed to develop five key areas to activate the potential of Business Events and to boost the growth of the industry through international and regional collaboration.

5 Key Areas of Collaboration:
1) Define Business Events as “controlled gatherings”
2) Establish Business Events as both an economic and tourism tool
3) Accessibility
4) Talent and capability development
5) Sustainability


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