Aktuelle Ausgabe

Thailand remained a preferred destination for European


Thailand Convention and Exhibition Bureau and Thai MICE entrepreneurs reported their successfully participation at IBTM World Virtual 2020. They gained 52 leads and are confident in Thailand’s attractiveness in the European markets.

Mr. Chiruit Isarangkun Na Ayuthaya, President of Thailand Convention & Exhibition Bureau (Public Organization) or TCEB, said the Thai delegation, comprising Thailand Incentive and Convention Association (TICA) and 30 Thai MICE companies, were very successful during their participation in the IBTM World Virtual 2020, Europe’s premier trade show for meetings, incentives, conventions and exhibitions (MICE). By the end of the show, Thai MICE entrepreneurs managed to secure a total of 52 leads encompassing 11,800 potential meeting and incentive travellers. These leads are worth an estimated 743.40 million baht in revenue for Thailand.

This encouraging result shows that Thailand remains a favourite destination among MICE buyers in Europe, he said and added that “Europe is a priority long-haul market for Thailand. By participating in this virtual event, Thai MICE entrepreneurs demonstrated that they are determined to remain fully engaged with their European customer and to brief their clients on the Covid-19 situation in Thailand. It was also a good opportunity to inform our European partners of TCEB’s marketing campaigns and special initiatives that planners and visitors can benefit from”.


Share in Facebook, Twitter or Google+:

Twitter aktivieren
Google+ aktivieren

TFI - Trade Fairs International - The International Trade Fair Magazine.

© 2006 - 2021 by TFI-Verlagsgesellschaft mbH. All rights reserved. TFI-Verlagsgesellschaft mbH shall accept no responsibility for the contents of external links and other contents.



  • How can exhibitors stand out at trade fairs?

    How can exhibitors stand out at trade fairs?

    New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.

  • How can industry decision-makers be reached online?

    How can industry decision-makers be reached online?

    Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.

  • How can you maximise attention with your stand floor?

    How can you maximise attention with your stand floor?

    Most exhibitors want to attract as much traffic as possible. The largest continuous space of an exhibition stand can be actively used for this purpose: A photorealistic floor is a design option that fulfils several functions at once.