Close to 300 delegates from 20 countries and regions attended the UFI Asia-Pacific Conference in Macau. The annual event was held at The Parisian Macao and hosted by the Macau Fair & Trade Association.
The International Association of Horticultural Producers (AIPH) has approved the rights for Thailand, a registered candidate, to host the 2029 International Horticultural Expo or “Korat Expo 2029.”
The International Association of Horticultural Producers (AIPH) is a global organisation uniting thousands of growers of flowers and ornamental plants. It is the approving body of International Horticultural Expos, such as Expo Doha Qatar 2023.
Sustainability is more important than ever for European tourists, and Asian destinations are increasingly harnessing this potential.
ADIPEC will be held in Abu Dhabi on 4-7 November 2024, advancing tangible action across the entire energy value chain, accelerating decarbonisation and advancing the global energy transformation.
UFI, the global association of the exhibition industry, and AsiaWorld-Expo have signed a multi-year Diamond Sponsorship Agreement, underlining AsiaWorld-Expo’s commitment to the ongoing development of the exhibition industry.
With a global range of exhibitors, learning sessions that dig into today’s most pertinent issues and opportunities to build new connections, IMEX Frankfurt 2024 is set to be a show with impact.
Farnborough Internation has purchased a 48 per cent ownership of Automotion Events, the company behind The British Motor Show, to support the brand in growing its automotive portfolio.
Malaysia Convention & Exhibition Bureau (MyCEB) has made a significant stride in its commitment to elevate the nation’s business events industry.
Augsburger Schwabenhallen Messe- und Veranstaltungsgesellschaft and Freiburg Wirtschaft Touristik und Messe are the latest new members of AUMA – the association of the German trade fair industry.
UFI, the global association of the exhibition industry, has released the latest 32nd edition of its flagship Global Exhibition Barometer research which takes the pulse of the industry.
Last night, beMatrix won the award for 'Best Stand Design' in the category of stands from 30 to 69 square metres.
IOT Solutions World Congress (IOTSWC), the leading global event on industry transformation through the use of disruptive technologies, will showcase the latest advances and trends in this field.
IMEX Frankfurt 2024 holds up the mirror to the big shifts and changes in the industry by bringing together event professionals.
UFI, the global association of the exhibition industry, is proud to announce its 2024 series of regional conferences and co-located events.
Exhibition World Bahrain (EWB) is gearing up to host the International Congress and Convention Association (ICCA) Workshop on January 22, 2024, in the presence of Nasser Ali Qaedi, CEO of Bahrain Tourism and Exhibitions Authority (BTEA).
This article delves into the necessity of agile internal structures within the trade fair industry, emphasizing the importance of embracing digital competencies, restructuring organizational frameworks, and fostering a demand-driven approach.
The German trade fair industry is starting the New Year with strong tailwind: According to initial estimates by the association of the german trade fairindustry, AUMA, at least 180,000 exhibiting companies and 11.5 million visitors were guests at German exhibition grounds in 2023.
Marcus Bergström has been appointed as the new director and member of the executive board at Helsinki Expo and Convention Centre.
15.10.2020
Thailand Convention & Exhibition Bureau (TCEB) has unveiled its Operational Plan for fiscal year 2021 (FY2021) aimed at lifting Thailand’s meetings, incentives, conventions and exhibitions (MICE) industry out of crisis and strengthening the industry’s fundamentals for sustainability.
Guided by the concept “New Normal MICE –
Sustainable Growth”, the plan comprises four strategies – promoting domestic
MICE, attracting international events, implementing innovation, and developing
a robust MICE ecosystem. For FY2021, TCEB is targetting 10.4 million
MICE travellers and 64 billion baht in revenue for Thailand which represents
3.5% growth for both sectors. Unveiling the plan at a press conference at VIE
Hotel Bangkok on October 7, 2020, TCEB president, Mr. Chiruit Isarangkun Na
Ayuthaya, said “During the third quarter, as Thailand started to ease Covid-19
restrictions, domestic MICE began to rebound as a result of a series of
promotional campaigns and the readiness of local MICE operators. The uptick
highlighted the potential of our domestic market. Recent data showed that 55.4%
or 375,094 delegates participated in local MICE events via online platforms,
while 44.6% or 302,312 attended on-site. These numbers underscore TCEB’s
success in helping organisers implement new technologies that attract more
participants to their events."
To stimulate the domestic MICE market, Mr.
Chiruit noted that TCEB will support the organisation of MICE events in all
regions across the country. By working with government agencies, private-sector
organisations, and local communities, TCEB is also seeking to upgrade local or
regional MICE events to the national level by promoting the unique identity and
advantages of each destination. With that in mind, TCEB has allocated an
additional 10-million baht in its budget for the first quarter of the FY2021
(October – December) towards the promotional campaign “Thailand: A Safer Place
for Meetings”. The campaign is designed to encourage the public and private
sectors to use MICE activities as a means to distribute income to local
communities. It offers a range of incentives to organisers of meetings,
incentives, seminars, training activities, CSR activities, or corporate outings
scheduled to be held up till December 2020.
Meanwhile, TCEB will also be promoting
domestic exhibitions through a cooperation network called Empower Thailand
Exhibition (EMTEX) throughout FY2021. To attract international MICE events,
TCEB is focusing on a new master plan for tradeshows called “Thailand LOG-IN
Events” which is in line with Thailand’s national development policies. The
bureau will encourage tradeshow organisers to expand into the logistics and
infrastructure sectors. It will provide incentives to organisers who include
logistics or infrastructure in their show profiles or those who bid for new
international shows and have them located in different regions of Thailand.
TCEB will be promoting the Eastern Economic Corridor (EEC) as a new location
for tradeshows in view of its fast-improving connectivity and proximity to some
of Thailand’s largest and most established industrial zones. In addition, TCEB will introduce “Festival
Economy” where mega events and festivals will be considered a vehicle to
generate economic value as well as to promote cultural, social and
environmental development in the provinces.
The third strategy of the Operational Plan is
to promote meeting technologies and help meeting organisers develop online and
hybrid event formats. In the first quarter of FY2021, TCEB will continue to
urge entrepreneurs to venture online by participating in TCEB’s technology
support project called Virtual Meeting Space (VMS). Eight events will benefit
from VMS in its next cycle – Thailand Dive Expo (TDEX), INTERCARE Asia 2020,
Coffee and Bakery Fair 2020, Khon Kaen International Motor Expo, Chiang Mai
Design Week, Global Running Summit, ISURA 2020 Bangkok, and AHC 2020. For the fourth strategy – developing a robust
MICE ecosystem – TCEB will establish a One-Stop Service Centre to provide
information and facilitate MICE events in Thailand. This centre will use
digital technologies to integrate services, facilitate regulatory compliance,
provide MICE event services to government agencies, and assist MICE visitors
with services such as MICE Lane, Fast Track, Visa-on-Arrival, and related
healthcare procedures.
In FY2020, Thailand welcomed a total of
10,456,899 MICE travellers, generating 61.3 billion baht in revenue. Of these,
500,090 were international MICE travellers, who generated a revenue of 29.8
billion baht. Corporate Meetings generated the highest revenue at 9.4 billion
baht with 149,638 travellers, followed by conventions (8.3 billion baht,
139,639 travellers), exhibitions (6.4 billion baht, 88,711 travellers), and incentives
(5.6 billion baht, 122,102 travellers). In the same period, there were 9,956,809
domestic MICE travellers who generated 31.4 billion baht in revenue.
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