Close to 300 delegates from 20 countries and regions attended the UFI Asia-Pacific Conference in Macau. The annual event was held at The Parisian Macao and hosted by the Macau Fair & Trade Association.
The International Association of Horticultural Producers (AIPH) has approved the rights for Thailand, a registered candidate, to host the 2029 International Horticultural Expo or “Korat Expo 2029.”
The International Association of Horticultural Producers (AIPH) is a global organisation uniting thousands of growers of flowers and ornamental plants. It is the approving body of International Horticultural Expos, such as Expo Doha Qatar 2023.
Sustainability is more important than ever for European tourists, and Asian destinations are increasingly harnessing this potential.
ADIPEC will be held in Abu Dhabi on 4-7 November 2024, advancing tangible action across the entire energy value chain, accelerating decarbonisation and advancing the global energy transformation.
UFI, the global association of the exhibition industry, and AsiaWorld-Expo have signed a multi-year Diamond Sponsorship Agreement, underlining AsiaWorld-Expo’s commitment to the ongoing development of the exhibition industry.
With a global range of exhibitors, learning sessions that dig into today’s most pertinent issues and opportunities to build new connections, IMEX Frankfurt 2024 is set to be a show with impact.
Farnborough Internation has purchased a 48 per cent ownership of Automotion Events, the company behind The British Motor Show, to support the brand in growing its automotive portfolio.
Malaysia Convention & Exhibition Bureau (MyCEB) has made a significant stride in its commitment to elevate the nation’s business events industry.
Augsburger Schwabenhallen Messe- und Veranstaltungsgesellschaft and Freiburg Wirtschaft Touristik und Messe are the latest new members of AUMA – the association of the German trade fair industry.
UFI, the global association of the exhibition industry, has released the latest 32nd edition of its flagship Global Exhibition Barometer research which takes the pulse of the industry.
Last night, beMatrix won the award for 'Best Stand Design' in the category of stands from 30 to 69 square metres.
IOT Solutions World Congress (IOTSWC), the leading global event on industry transformation through the use of disruptive technologies, will showcase the latest advances and trends in this field.
IMEX Frankfurt 2024 holds up the mirror to the big shifts and changes in the industry by bringing together event professionals.
UFI, the global association of the exhibition industry, is proud to announce its 2024 series of regional conferences and co-located events.
Exhibition World Bahrain (EWB) is gearing up to host the International Congress and Convention Association (ICCA) Workshop on January 22, 2024, in the presence of Nasser Ali Qaedi, CEO of Bahrain Tourism and Exhibitions Authority (BTEA).
This article delves into the necessity of agile internal structures within the trade fair industry, emphasizing the importance of embracing digital competencies, restructuring organizational frameworks, and fostering a demand-driven approach.
The German trade fair industry is starting the New Year with strong tailwind: According to initial estimates by the association of the german trade fairindustry, AUMA, at least 180,000 exhibiting companies and 11.5 million visitors were guests at German exhibition grounds in 2023.
Marcus Bergström has been appointed as the new director and member of the executive board at Helsinki Expo and Convention Centre.
27.08.2020
UFI and Explori are today releasing new findings from the ongoing “Global Recovery Project” research. The study programme is conducted by live events research specialists, Explori in partnership with UFI, the global association of the exhibition industry and supported by SISO, the Society for Independent Show Organizers.
The findings, comprising over 9,000 responses from 30 countries, have shown that whilst visitors and exhibitors overwhelmingly prefer live events, digital event elements (often called “virtual”) have a role to play in serving segments of the audience going forward. Around half of respondents have now experienced an online-only event in some format, with two thirds of exhibitors having spoken at a third-party event, or run their own online event. As of early August, only 13% of exhibitors had paid to sponsor a third-party online event. Both visitors and exhibitors rate live events more highly across almost all aspects. Networking is seen as a particular strength of live events, with 77% of exhibitors and 83% of visitors stating that face-to-face events were much better than online in this respect.
However, visitors do already recognise that online-only events offer a reduced cost of attending and are beginning to compete with face-to-face events in the quality of the content they can offer. 52% of visitors felt online-only events were as good as, if not better than live events in their content offering.79% of visitors have at least some interest in attending a hybrid event as an online-only delegate. When asked to consider an event they had never attended before, they had a much higher interest in attending remotely compared to an event they were familiar with.
“This
global survey delivers key insights to organizers as they plan ahead.
It underlines the clear preference that people want to meet in person to
do business. At the same time, it gives a clear roadmap for areas where
digital events need to evolve to become a permanent fixture in a hybrid
future for the business events industry,” said Kai Hattendorf, UFI CEO.
Sophie
Holt, global strategy director, Explori added: “Online and hybrid seem
to have a complimentary role to play alongside live events. Not only
will they give reassurance to visitors who are concerned about safety in
the short term, but still want to connect with their community, but
they may also have an important role to play in bringing new audiences
to established events. This could form part of the customer journey,
with online-only events acting as qualification and conversion tools for
a flagship live event, or giving sponsors access to a totally new
audience whose needs are better met by the virtual setting. We will be
conducting a further phase of research in the near future to further
understand the sentiments of visitors and exhibitors, including their
views on different aspects of the digital event formats.”
Further
results from the study will be released in the coming weeks via the
industry press and the UFI Connects webinar series available here: ufi.org/uficonnects
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In the event world, it’s simply part of life if things don’t work out as planned.
Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.