Aktuelle Ausgabe
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19.01.2026 New Study highlights importance of German trade fair industry
The trade fair industry in Germany contributes approximately 30 billion euros to the country's prosperity annually.
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15.01.2026 EMECA members secure 567,000 jobs in Europe
A new Economic Impact Study conducted by KPMG on behalf of EMECA highlights the relevance of the European exhibition industry.
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12.01.2026 AsiaWorld-Expo extends UFI Diamond Sponsorship agreement
UFI, the global association of the exhibition industry, is pleased to announce that AsiaWorld-Expo has renewed its multi-year UFI Diamond Sponsorship agreement further strengthening its longstanding partnership with UFI.
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17.12.2025 New IMEX report reflects on 2025: 25 trends
A new report from IMEX, 25 in 2025, offers event industry professionals around the globe a fresh, thought-provoking look at the ideas, movements, and cultural shifts that defined the past year—and a glimpse of what’s coming next.
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15.12.2025 Automechanika Shanghai: 14 percent more visitors
Automechanika Shanghai 2025 concludes successfully on 29 November, leaving a lasting impression marked by record-breaking participation from visitors and exhibitors.
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10.12.2025 First study on artificial intelligence within the trade fair industry
Artificial Intelligence is set to change the German trade fair industry. Precisely how has been revealed in a new study conducted by the association the German trade fair industry, AUMA.
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04.12.2025 Fitur Woman will project the future of tourism
Organised by Fitur together with Women Leading Tourism (WLT) it will explore the role of tourism as a platform for employment, entrepreneurship and female leadership.
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30.11.2025 92nd UFI Global Congress at AsiaWorld-Expo
The 92nd UFI Global Congress, the exhibition industry’s largest global meeting of the year, officially closed on 22 November at AsiaWorld-Expo (AWE).
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24.11.2025 Bahrain to host the 93rd UFI Global Congress in 2026
Exhibition World Bahrain (EWB) has successfully concluded its participation at the 92nd UFI Global Congress, held in Hong Kong last week – the world’s most influential annual gathering of the global exhibitions industry.
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19.11.2025 UFI in Hong Kong: Combining business with culture
The UFI Global Congress is set to become an unforgettable experience. AsiaWorld-Expo will be showcasing its merits as a good host in a variety of ways.
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17.11.2025 Jwc announces change in management
The international consulting firm for the exhibition and conference industry, today announces a change in its management structure.
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10.11.2025 RAI Amsterdam expands Aquatech into Southeast Asia
From 25 to 27 November 2026, the new international trade show for water technology — Aquatech Asia — will take place for the first time in Bangkok.
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05.11.2025 The new issue of TFI has been published!
The new issue of Trade Fairs International was published at the beginning of November. Its 92 pages contain the most important news from the national and international trade fair industry.
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30.10.2025 Tomorrow.Mobility 2025 sets the pace for the future of urban mobility
The fifth Tomorrow.Mobility World Congress (TMWC), the global event driving a new sustainable and intelligent urban mobility, returns to Barcelona on November 4–6, 2025.
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27.10.2025 Some 3,000 global exhibitors join twin lighting fairs
The 27th Hong Kong International Lighting Fair (Autumn Edition), organised by the Hong Kong Trade Development Council (HKTDC), opened today.
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13.10.2025 German Pavilion - Three million visitors and two awards
After 184 days at Expo 2025 Osaka, the German Pavilion “Wa! Germany” has closed its doors – an event that can be summed up as an all-round success.
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06.10.2025 IMEX has expanded its welcome events for first timers
IMEX has expanded its welcome events for first timers at this month’s IMEX America, taking place October 7 – 9 in Las Vegas.
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29.09.2025 Global events industry gains recognition: New ISO Technical Committee
UFI, the global association of the exhibition industry, is proud to announce the approval of a new ISO Technical Committee on Events (TC 354).
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23.09.2025 Support for young companies at Interzoo 2026
Interzoo 2026 supports start-ups and innovators from the pet supplies industry with special stand areas and formats such as the Fresh Ideas Stage.
RX Germany wins the 2024 UFI Marketing Award
10.07.2024
UFI, the global association of the exhibition industry, has named RX Germany as the winner of the 2024 UFI Marketing Award.
The UFI Marketing Award has been recognising exemplary marketing initiatives since 2001. The topic for the 2024 Award was “Data-driven revenue: The secret ingredient for Venues and Event Organisers”.
Dorota Wallusch, chair of the UFI Marketing Working Group, commented: “Data processing and analysis have been topics of conversation for many years. As organisers and venue operators, we collect and process unbelievably large amounts of data from sources such as registration forms, ticketing platforms, online behaviour tracking, venue entry systems, surveys, and many more. With digitalisation taking over almost every aspect of marketing, it is time to ask how our business benefits from the surrounding data and how we can monetise what we have – and award the best and most effective success story. RX Germany, with the case of the Fibo exhibition, utilised collected data by curating a very targeted/persona-oriented marketing strategy, working with marketing automation tools, and consequently monetising gathered information. The jury was impressed by the transformation of data into business ideas, and therefore decided to award RX Germany this year’s UFI Marketing Award.”
Michael Köhler, general manager of RX Germany, expressed appreciation for the award: “Data-driven decisions are increasingly setting the pace in trade fair marketing – with measurable success for us at RX. We are very proud to be honoured with this prestigious and renowned award in the trade fair industry. The 1st place is not only an important confirmation, but also a great motivation for the entire marketing team.”
The jury also celebrates the finalists for the quality of their projects: Informa Markets & Iiris’s Mql Dashboard and Taitra (Taiwan External Trade Development Council) with the Secret Ingredient of their Computex 2023 show. The 2024 UFI Award winners will present their projects at the 91st UFI Global Congress from 20-23 November 2024 in Cologne, Germany.
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