UFI, the global association of the exhibition industry, welcomed 600 delegates from over 55 countries to its 91st Global Congress in Cologne, Germany, from 20-23 November.
For Italian companies, the USA, Mexico, the Middle East and Asia are some of the most attractive foreign markets.
Representatives from UFI member companies from around the world met in Cologne, Germany, today.
The show’s 20th edition since its move to Barcelona will be dedicated to future challenges.
The exhibitions Jewellery Arabia, Scent Arabia, and Cityscape Bahrain will be held concurrently from 26 to 30 November 2024.
Connect Marketplace Hong Kong 2025 will unite the Meetings, Incentives, Conferences, and Events (MICE) community from March 19-21, 2025, at AsiaWorld-Expo.
The 14th Asian Logistics, Maritime and Aviation Conference (ALMAC) will take place on 18-19 November at the Hong Kong Convention and Exhibition Centre.
The 19th Eco Expo Asia, is jointly organised by the Hong Kong Trade Development Council (HKTDC) and Messe Frankfurt (HK) Ltd and co-organised by the Environment and Ecology Bureau of the Government of the Hong Kong Special Administrative Region (HKSAR).
UFI, the global association of the exhibition industry, today reveals a new logo and updated branding, marking UFI’s transition into its second century of existence.
ASM Global has announced the appointment of events industry specialist Martin McGougan as the group’s regional director Business Development for the Middle East North Africa (MENA) Region.
The aim is to build on the good results of the previous event from November 19th to 21st. Last year, IBTM World was a great success, those responsible emphasize.
Exhibition World Bahrain (EWB) has achieved two certifications: ISO 9001:2015 for Quality Management Systems and ISO 22000:2018 for Food Safety Management Systems and Hazard Analysis and Critical Control Point (HACCP).
The global association of the exhibition industry, has selected Chris Skeith, OBE, as the organisation’s next Chief Executive Officer, taking over from Kai Hattendorf on the 1st of January 2025.
UFI, the global association of the exhibition industry, reports the successful conclusion of the 2024 UFI Americas Conference, which brought together over 170 exhibition industry leaders and stakeholders from across the Americas and beyond.
Alliances are getting stronger, cooperation among trade fair organisers is increasing. This is one of eight current trends in the trade fair industry in Germany, according to the annual publication ‘AUMA Trends 2024/2025’
Malaysia Convention & Exhibition Bureau (MyCEB) is proud to announce the appointment of YB V. Sivakumar as its new chairman, effective 30 August 2024.
Fira de Barcelona's foreign activities are gaining presence in Asia with the holding of Alimentaria Chengdú and Smart City Expo Hangzhou at the start of the course.
The International Federation of Exhibition and Event Services (IFES) is excited to announce that Gregor Bischkopf has joined the association as the incoming executive director.
With the start of the IAA Transportation on September 16th, Deutsche Messe is ringing in the second half of the year at the exhibition center in Hanover.
Google Xi is set to introduce event and experience professionals to different ways of applying design thinking, fostering collaboration and delivering on the promise of inclusion at their events through an ongoing partnership with IMEX.
10.07.2024
UFI, the global association of the exhibition industry, has named RX Germany as the winner of the 2024 UFI Marketing Award.
The UFI Marketing Award has been recognising exemplary marketing initiatives since 2001. The topic for the 2024 Award was “Data-driven revenue: The secret ingredient for Venues and Event Organisers”.
Dorota Wallusch, chair of the UFI Marketing Working Group, commented: “Data processing and analysis have been topics of conversation for many years. As organisers and venue operators, we collect and process unbelievably large amounts of data from sources such as registration forms, ticketing platforms, online behaviour tracking, venue entry systems, surveys, and many more. With digitalisation taking over almost every aspect of marketing, it is time to ask how our business benefits from the surrounding data and how we can monetise what we have – and award the best and most effective success story. RX Germany, with the case of the Fibo exhibition, utilised collected data by curating a very targeted/persona-oriented marketing strategy, working with marketing automation tools, and consequently monetising gathered information. The jury was impressed by the transformation of data into business ideas, and therefore decided to award RX Germany this year’s UFI Marketing Award.”
Michael Köhler, general manager of RX Germany, expressed appreciation for the award: “Data-driven decisions are increasingly setting the pace in trade fair marketing – with measurable success for us at RX. We are very proud to be honoured with this prestigious and renowned award in the trade fair industry. The 1st place is not only an important confirmation, but also a great motivation for the entire marketing team.”
The jury also celebrates the finalists for the quality of their projects: Informa Markets & Iiris’s Mql Dashboard and Taitra (Taiwan External Trade Development Council) with the Secret Ingredient of their Computex 2023 show. The 2024 UFI Award winners will present their projects at the 91st UFI Global Congress from 20-23 November 2024 in Cologne, Germany.
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