Exhibition World Bahrain (EWB) will be hosting the 2nd edition of the Global Higher Education Exhibition “Ghedex Bahrain” on 21-22 April 2024.
Organised by the Hong Kong Trade Development Council (HKTDC), the inaugural Smart Lighting Expo and 15th Hong Kong International Lighting Fair (Spring Edition) (Spring Lighting Fair) concluded successfully.
The Helsinki Expo and Convention Centre will undergo a significant renovation in the fall of 2024. The largest facility in the Conference Centre, hall 101, will be equipped with a new LED wall.
NürnbergMesse is celebrating its 50th anniversary – and the City of Nuremberg is celebrating along with it.
The Auto Maintenance and Repair Expo (AMR) concluded on 23 March 2024 at the National Convention and Exhibition Center (Tianjin) with strong results in terms of the exhibition area, and number of exhibitors (1.061) and visitors (45.616 visits).
Expotalent is a foundation initiated by three experienced professionals in the expo-events industry: Gert Jan van den Nieuwenhoff (Ahoy), Ids Boersma (RAI), and Ton Otten (Jaarbeurs).
Exhibition World Bahrain (EWB), the award-winning World’s Leading New Exhibition and Convention Centre for the year 2023, hosted its first Ramadan Ghabga for members of the media on Tuesday, March 19, 2024.
Close to 300 delegates from 20 countries and regions attended the UFI Asia-Pacific Conference in Macau. The annual event was held at The Parisian Macao and hosted by the Macau Fair & Trade Association.
The International Association of Horticultural Producers (AIPH) has approved the rights for Thailand, a registered candidate, to host the 2029 International Horticultural Expo or “Korat Expo 2029.”
The International Association of Horticultural Producers (AIPH) is a global organisation uniting thousands of growers of flowers and ornamental plants. It is the approving body of International Horticultural Expos, such as Expo Doha Qatar 2023.
Sustainability is more important than ever for European tourists, and Asian destinations are increasingly harnessing this potential.
ADIPEC will be held in Abu Dhabi on 4-7 November 2024, advancing tangible action across the entire energy value chain, accelerating decarbonisation and advancing the global energy transformation.
UFI, the global association of the exhibition industry, and AsiaWorld-Expo have signed a multi-year Diamond Sponsorship Agreement, underlining AsiaWorld-Expo’s commitment to the ongoing development of the exhibition industry.
With a global range of exhibitors, learning sessions that dig into today’s most pertinent issues and opportunities to build new connections, IMEX Frankfurt 2024 is set to be a show with impact.
Farnborough Internation has purchased a 48 per cent ownership of Automotion Events, the company behind The British Motor Show, to support the brand in growing its automotive portfolio.
Malaysia Convention & Exhibition Bureau (MyCEB) has made a significant stride in its commitment to elevate the nation’s business events industry.
Augsburger Schwabenhallen Messe- und Veranstaltungsgesellschaft and Freiburg Wirtschaft Touristik und Messe are the latest new members of AUMA – the association of the German trade fair industry.
UFI, the global association of the exhibition industry, has released the latest 32nd edition of its flagship Global Exhibition Barometer research which takes the pulse of the industry.
Last night, beMatrix won the award for 'Best Stand Design' in the category of stands from 30 to 69 square metres.
IOT Solutions World Congress (IOTSWC), the leading global event on industry transformation through the use of disruptive technologies, will showcase the latest advances and trends in this field.
20.10.2021
UFI and Explori are today releasing the third part of the Global Recovery Insights 2021 report, conducted by live events research specialists, Explori, in partnership with UFI, the Global Association of the Exhibition Industry and supported by SISO, the Society for Independent Show Organizers.
This latest in the Global Recovery Insights series of quantitative global survey of trade show visitors and exhibitors, carried out in the summer of 2021, collectively gained 15,000 responses in 10 languages, representing trade show participation in over 30 countries. The report focused on five key themes which build on, and can be compared with, the findings of previous Global Insights studies.
The study found that demand has returned to pre-pandemic levels for both exhibitors and visitors, with no signs of a fundamental shift away from in-person trade shows as a channel. 72% of existing visitors say they plan to attend trade shows with the same or increased frequency in future, with 62% of exhibitors reporting the same intention.
The impact of the pandemic on spend has been far less severe than feared and 45% of exhibitors expecting budgets to return to normal within 12 months. In previous studies, exhibitors have used visitor numbers as a deciding factor, but this appears to have shifted with 86% of exhibitors stating visitor quality is a large influence on their decision to invest in a show against 67% citing visitor numbers. Where exhibitors are looking to make savings, high quality shows appear protected, with exhibitors using their previous positive experiences to inform their decisions.
Face-to-face remains the preferred channel for networking and overall experience. Exhibitors are not diverting significant percentages of the budget to digital, although it is seen as a way to test new events and has the potential to deliver content and widen audiences.
A new group was surveyed for the first time in this research which was strikingly more likely to convert from digital participation to in-person participation than either current visitors or exhibitors. Made up of senior marketing decision makers based in the US or UK who had not used trade shows as a marketing channel prior to the pandemic, this group expect digital events to remain part of their marketing mix, and intend to become exhibitors at the live editions, suggesting that the digital events that arose during the pandemic have attracted new audiences.
“The report gives plenty of reasons for optimism, including quelling doubts about a possible shift away from live events and indicating which shows are likely to bounce back quickly. At a time where physical trade shows are restarting around the world, we hope that these findings will help the industry to a fast recovery and beyond.” said Kai Hattendorf, UFI CEO.
Sophie Holt, Managing Director, Explori added: “Whilst the need for some exhibitors to make savings remains, the Global Recovery Insights reflects the optimism felt by the exhibition industry, that live events will soon return to pre-pandemic levels. Budget cuts have not been as harsh as predicted in 2020 and spend is expected to return to 2019 levels within an average show cycle. Quality shows are likely to be protected and digital has opened up new opportunities to widen audiences convert naysayers to the power of live!”
The full report will be shared with UFI and SISO members in the coming days.
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