Germany is one of the world’s largest exporters. Trade shows in Germany and abroad bring together many German firms and their international business partners. Even in this age of ever greater digitisation, trade shows remain an indispensible forum: a forum for companies to build new contacts and step up existing ones. A forum for presenting ideas and innovations, and for advertising products. This applies to young self-employed people and large established companies alike.
The Federal Ministry for Economic Affairs and Energy has developed a number of different instruments to support trade shows:
The Federal Government can rely on trusted cooperation with its partners from industry. This particularly applies to the Association of the German Trade Fair Industry.
The ‘Trade Fairs International’ magazine also has a very important role to play. For more than 20 years now, it has been delivering full and well-informed news about international trade shows and exhibitions.
May the next 20 years and beyond be just as successful!
UFI’s European Conference will take place as a digital event this year, on 9 – 10 June, the global association of the exhibition industry announces today.
This goes to the members of the whole Exhibition and Event Industry: In Asia, in the US, in the MEA region and in large parts of Europe Trade shows will reopen this summer or latest early this fall.
UFI, the global association of the exhibition industry, has announced that the UFI MEA Conference 2021 will take place in Dubai (UAE) on 26 May. Hosted by the Dubai World Trade Centre (DWTC), it will be UFI’s first in-person event this year.
Messukeskus Helsinki, Expo and Convention Centre has persistently been looking for alternative uses for its halls emptied by the pandemic. This commencing May will be busy at Messukeskus, both in the halls and in the conference facilities, although it will not be possible to organize large trade events this spring.
Trade fair companies have had to come up with new strategies during the pandemic. Even after the crisis is over, hybrid events will be increasingly common.
The Austrian company Axess has been supplying trade fair centres internationally since 2002. The company’s systems are currently installed at over 30 trade fair centres around the world.
Every event organiser wants to target the “right” people – and get as many as possible of them to come. A new tool enables them to do this even more effectively.
Shanghai New International Expo Centre (SNIEC) opened its gates in autumn 2001. Its twentieth anniversary this year is an occasion to look back and ahead.
The Covid-19 pandemic is a huge challenge for the MICE industry worldwide. To confront this challenge, the city state has created a roadmap.
At present, the coronavirus pandemic shows us what an important role hygiene plays for prevention. AsiaWorld-Expo subscribes to this and has installed innovative applications.
Even in times of crisis, the exhibition industry remains fit for the future. Having been a flourishing trade fair location for 15 years before the pandemic hit, Germany provides a stable foundation for this.
Exolon conquers the new market for partitions and hygiene solutions. Its plastic sheets are transparent, robust, easy to process and to clean.
Two partners united by the International Exhibition Logistics Association (IELA) know how to deal with difficult markets. Including Russia and Africa.
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Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.
Most exhibitors want to attract as much traffic as possible. The largest continuous space of an exhibition stand can be actively used for this purpose: A photorealistic floor is a design option that fulfils several functions at once.