TFI Issue 2/2020
Focus
- Congresses: Trend for digital presentations
- Congresses / Events: Analysing your own marketing
- German fairs abroad: Participation planned at
282 trade fairs worldwide
International
- Sweden: Stay healthy, hope for autumn
- Abu Dhabi: Close cooperation with the organiser
- South Africa: The first of 75 million
- India: Increased focus on high tech
- China: Waiting for the green light
- Hong Kong: A healthy and safe environment
- Singapore: Third time lucky
Practice
- Trade fair logistics: When importing is difficult
- Event logistics: Maxed out for the Mini
- Event logistics: Bobs and skeletons tour the world
- Trade fair logistics: Crisis as opportunity
- International stand design: Euroshop 2020 well worth it
- International stand design: Aluvision at Euroshop 2020
Column
- IELA News
- Backstage / Imprint
- Service-Partner
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TFI-Know-how
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What to do when things go wrong at virtual or in-person events?
In the event world, it’s simply part of life if things don’t work out as planned.
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How can networking be made to work at online events?
Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
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How can exhibitors stand out at trade fairs?
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
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How can industry decision-makers be reached online?
Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.