TFI Issue 4/2017
Focus
- Germany 2018: Creating your own lifestyle
- Germany 2018: Construction fairs reinvent
themselves - Germany 2018: Happy Fairs in Düsseldorf
- Germany 2018: Fight against cybercrime
- Germany 2018: Even more diverse and international
- Germany 2018: Wind in northern Germany
- MICE events: How are events promoted
- Congresses & Conventions: Meetings with a fun factor
- IBTM World / Congresses: The next 30 years
International
- Congresses: Business events pipeline
- Congresses: Russia open to the world
- Qatar: For 2022 and beyond
- UFI 2018: Full agenda next year
- Outlook 2018: Digitalisation in the exhibition industry
- Switzerland: The freedom to develop
something - Hungary: Hungexpo turns fifty
- Poland: Where business is booming
Praxis
- Stand construction systems: Light revolution
- Stand construction systems: Pepping things up
- Mobile exhibition + event buildings: Open-air but undercover
Rubrik
- IELA News
- Service-Partner
- Backstage
- Imprint
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TFI-Know-how
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What to do when things go wrong at virtual or in-person events?
In the event world, it’s simply part of life if things don’t work out as planned.
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How can networking be made to work at online events?
Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
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How can exhibitors stand out at trade fairs?
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
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How can industry decision-makers be reached online?
Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.