In the event world, it’s simply part of life if things don’t work out as planned.
Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
How would you like to go straight into an exhibition hall or event venue without first having to get out your mobile phone, look for your ticket or spell your name?
Exhibiting at a traded fair always involves certain risks, as the costs are rather high compared to other marketing measures. Below we have compiled some factors that can significantly lower the expense.
Four areas will have an even stronger impact on the industry and lead to changes that are – in some cases - profound.
Terrorist attacks or killing sprees are now being reported so widely around the world that nobody can fail to notice them. But why do we feel more afraid after major attacks, in particular, and what can we do about it?
For hotels, trade fairs are like the high season in the holiday sector. During major events demand clearly exceeds the supply of beds in the respective region.
First impressions are decisive and determine success or failure at exhibitions too. Good exhibition stand staff has to be competent and be employed in accordance with job regulations. Then the exhibitor can approach the exhibition reassured.
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In the event world, it’s simply part of life if things don’t work out as planned.
Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.