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TFI-International

  • China: Twenty years of trade fairs in Pudong

    China: Twenty years of trade fairs in Pudong

    Shanghai New International Expo Centre (SNIEC) opened its gates in autumn 2001. Its twentieth anniversary this year is an occasion to look back and ahead.

  • Singapore: A tool to strengthen the industry

    Singapore: A tool to strengthen the industry

    The Covid-19 pandemic is a huge challenge for the MICE industry worldwide. To confront this challenge, the city state has created a roadmap.

  • Hong Kong: A healthy and safe environment

    Hong Kong: A healthy and safe environment

    At present, the coronavirus pandemic shows us what an important role hygiene plays for prevention. AsiaWorld-Expo subscribes to this and has installed innovative applications.

  • Italy: Internationally established and profitable

    Italy: Internationally established and profitable

    Over the next few years, Gruppo BolognaFiere will invest heavily in its home base and engage increasingly in activities abroad. This dedication pays off.

  • Poland: The future of trade fairs

    Poland: The future of trade fairs

    In early October, Ptak Warsaw Expo invited numerous trade fair and economic experts to a new format: Expo4Future. There received some fascinating insights into what awaits us in the future.

  • Russia: Encouraging progress

    Russia: Encouraging progress

    Expocentre has good business results to celebrate during its anniversary year. The leading Russian trade fair company exceeded the national average last year as well.

  • South Africa: Major factor for the country

    South Africa: Major factor for the country

    Tourism - including MICE - accounts for almost one in ten jobs in the rainbow nation. And this figure is set to increase over the next few years.

  • Italy: The indicators have been positive

    Italy: The indicators have been positive

    Bologna has Italy’s second-largest trade fair centre and hosts a variety of leading international events. TFI spoke with Antonio Bruzzone, the general director of BolognaFiere.

  • Poland: Even busier than before

    Poland: Even busier than before

    The big new trade fair centre just outside Warsaw has been open for three years now. It currently hosts 30 of its own trade fairs and 15 guest fairs a year – on a rising trend.

 
 

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TFI - Trade Fairs International - The International Trade Fair Magazine.

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TFI-Know-how

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  • How can exhibitors stand out at trade fairs?

    How can exhibitors stand out at trade fairs?

    New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.

  • How can industry decision-makers be reached online?

    How can industry decision-makers be reached online?

    Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.

  • How can you maximise attention with your stand floor?

    How can you maximise attention with your stand floor?

    Most exhibitors want to attract as much traffic as possible. The largest continuous space of an exhibition stand can be actively used for this purpose: A photorealistic floor is a design option that fulfils several functions at once.