typically happens at real, in-person events. But it’s also possible to do it
online; it just works a little differently. There are various options available
Content Marketing & PR Manager
Who do you want networking with whom?
Think in advance about who you want to network with whom. What is the aim of your online event? As the organiser, do you want to generate leads for your exhibitors and sponsors? If so, it’s important to enable your participants to network with the exhibitors. Do you want participants to be able to get to know each other or nurture their contacts? If so, you need to facilitate networking between them. You could also focus on getting participants to network with specific speakers or artists. Let’s assume you want to generate leads for your exhibitors. In that case, you need tools that facilitate communication with these exhibitors: text or video chats, for example. Choose tools that make it easy for your participants to contact the exhibitors. Solutions that enable one-to-one conversations based on the calendars of those involved are particularly suitable. If one of the two people is currently in another video session or offline, a calendar-based tool indicates he or she is not available. Do you want your participants to network with each other? Then you have to connect them up with each other in a group. You can do that through interests-based matchmaking or in breakout rooms, for example. When people have interests in common, one of these tools will send them into the same video room at a particular time. You use breakout rooms to allow speakers to network with a small group of participants after delivering an online talk. With their cameras and microphones switched on in a smaller virtual room, everyone participating can both see and hear everyone else – and network with them.
How to enable people to network with each other
You can bring exhibitors, sponsors and speakers together with the help of the following ideas, steps and tools:
It’s already very easy to implement networking at online events through text chatting. This feature is often already provided by your video conference tool or in your event platform. If the IT solution you’ve chosen doesn’t offer it, you can add free live chat tools to your platform with just a few clicks. The same applies to video chats. Let your participants know in good time what kind of networking they can expect. Some of them will want to tidy up or groom themselves in preparation for the camera or familiarise themselves with the chat tool.
Networking before and after online events
Up to now, we have been focusing on networking during an online event. To conclude, we would like to leave you with a few tips for networking before and after online events. As with in-person events, you can enable the participants to network before and after the event, for example by enabling open guest lists on your Xing event page or inviting participants to join communities and groups for the event. Alternatively, you can offer and encourage networking in special event apps. When it comes to networking in connection with online events, it’s possible to find a suitable IT solution for most requirements.
Share in Facebook, Twitter or Google+:
TFI - Trade Fairs International - The International Trade Fair Magazine.
© 2006 - 2021 by TFI-Verlagsgesellschaft mbH. All rights reserved. TFI-Verlagsgesellschaft mbH shall accept no responsibility for the contents of external links and other contents.
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.
Most exhibitors want to attract as much traffic as possible. The largest continuous space of an exhibition stand can be actively used for this purpose: A photorealistic floor is a design option that fulfils several functions at once.
Planners of corporate events always need to be up-to-date. Planning and implementing, and hence the job of an organiser, are constantly changing.