A new era is well under way in trade fair and event logistics. The International Exhibition Logistics Association (IELA) will be focusing on this at its 2018 Congress in San Francisco.
Exhibition architecture does more than just set the stage for exhibits. It can enable trade fair visitors to really experience the products exhibited, their development and their usage.
Today, virtually all trade fair booths are lit by bright, modern, economical LED lights. Systems are becoming more complex, simple and attractive.
Not every product reveals its benefits to the customer when exhibited or demonstrated. In cases like these, exhibition stand planners create themed worlds revolving around the brand or end product.
Exhibitors want to present their brands in the same instantly recognisable way at different trade fairs, in different countries and at stands that vary in size. A well-conceived approach is required.
The trade fair industry has become much more international in recent decades. Those looking for partners in different regions of the world will find it worthwhile to visit the IFES stand.
System manufacturers are constantly developing their products. Their new products make exhibition construction not just more economical but give it more variety as well.
Whether constructions in display form, virtually accessible objects, or the inverse of room dividers: some stand ideas stage the spaces themselves.
The International Exhibition Logistics Association (IELA) is coming together for its annual general assembly and 31st congress from 25 to 28 June, which will be followed by its partnering event.
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