The International Exhibition Logistics Association (IELA) has identified sustainability as a major criterion for the future - and selected it as its primary focus topic for 2019.
Presenting multiple exhibitors under a uniform concept is a challenge for stand designers. Sometimes they even design a complete event.
How do construction system innovations come about? The idea behind them is often very simple. It’s all about gaining attention.
There were some remarkable trade fair appearances in the winter and spring of 2018. Four selected examples at different events demonstrate that.
A new era is well under way in trade fair and event logistics. The International Exhibition Logistics Association (IELA) will be focusing on this at its 2018 Congress in San Francisco.
Exhibition architecture does more than just set the stage for exhibits. It can enable trade fair visitors to really experience the products exhibited, their development and their usage.
Today, virtually all trade fair booths are lit by bright, modern, economical LED lights. Systems are becoming more complex, simple and attractive.
Not every product reveals its benefits to the customer when exhibited or demonstrated. In cases like these, exhibition stand planners create themed worlds revolving around the brand or end product.
Exhibitors want to present their brands in the same instantly recognisable way at different trade fairs, in different countries and at stands that vary in size. A well-conceived approach is required.
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Planners of corporate events always need to be up-to-date. Planning and implementing, and hence the job of an organiser, are constantly changing.
In the trade fair world data is in most cases still collected on first contact with potential customers - or leads - by manual methods. This can mean that significant data is only captured incompletely or not at all.
Placing certain services for exhibiting at trade fairs in professional hands can save time, money and often also nerves. This approach that will normally also serve to make things more efficient.
There are various fields of expo and event logistics where digital solutions provide noticeable benefits, but they also require an open mind that embraces changes.