Stand Construction Suppliers: The LED-readable exhibition stand

The unexpected makes an impact. When edges are not hidden but allowed to shine, they add strength and depth to a space.

Syma bucks the trend and redefines it. Over the past few years, smooth walls with seamless and joint-free surfaces were a big trend in exhibition stand design. Profiles – the ‘framework’ – were completely hidden behind panelling or fabric covers. Syma, a systems manufacturer based in Kirchberg, Switzerland, breaks with convention and lays the structures bare. Syma highlights corners, edges and contours with LED lighting, rather than concealing them. To this end, the Swiss company has developed its new LED lighting profiles and showcased them at Euroshop 2026, the leading trade fair for shopfitting and exhibition design in Düsseldorf. As at every Euroshop, Syma showcased its new products and highlights this year in the design of its own stand. The new LED profiles were an unusual sight and caught the eye of visitors. The frames glowed brightly in changing colours. They made the stand clearly visible from afar, like a cubist structure: large, expansive, open, inviting and imposing.

The stand wasn't just noticeable from a distance. It really stood out thanks to its brightly illuminated edges. Plus: “It was readable,” as Jan Tatic explains. “Made of illuminated profiles, the framework traced the outline of the structure and gave a sense of the volume and space occupied by the stand. “The viewer was drawn into the spatial depth,” said Syma’s group marketing leader.

It's the architecture that shines, not the space – such is the philosophy behind the new design concept. Jan Tatic describes it as follows: “Light doesn’t just complement architecture; it defines it. The presence gains clarity,” explains the head of marketing. “While backlit surfaces create a strong visual presence, the light becomes part of the construction itself.” Indeed, the striking, luminous lines and sharp contours certainly made an impact. “The stand is noticed sooner and stays in the memory for longer,” concludes the head of Syma’s group marketing team. For Euroshop, Syma also opted for LED profiles finished in black. Against this black frame, the light created a particularly high-contrast effect. Moreover, the stand dominated its surroundings with its three-storey design. This allowed Syma to demonstrate the capabilities of its Syma Molto 90 and Cubic systems, which can support heavy superstructures and accommodate multi-storey constructions. The upper storeys housed viewing, meeting and hospitality areas.

Technically speaking, the new Syma light profiles consist of aluminium profiles with integrated LED strips. Through an opal cover, the light penetrates evenly and linearly, thus illuminating the columns in a uniform manner. The new lighting profiles can be combined with all common stand-building systems, such as the Syma Cubic double-deck system, Syma Molto 90 or the Xwall 60 wall system, to fill the walls with panels, glass or fabric. The light profiles can be controlled individually or in groups via remote control to create different lighting effects. At the same time, the entire system can be programmed by a single remote control. “This creates a variety of lighting effects, ranging from calm, even lighting to sharp accents,” says Jan Tatic (www.syma.com).