The trade fair industry: a market for Global Players. The right background information is the key to your success.
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Exhibiting at a traded fair always involves certain risks, as the costs are rather high compared to other marketing measures. Below we have compiled some factors that can significantly lower the expense.
Four areas will have an even stronger impact on the industry and lead to changes that are – in some cases - profound.
Terrorist attacks or killing sprees are now being reported so widely around the world that nobody can fail to notice them. But why do we feel more afraid after major attacks, in particular, and what can we do about it?
For hotels, trade fairs are like the high season in the holiday sector. During major events demand clearly exceeds the supply of beds in the respective region.