players on board in all eight dimensions. The supporting programme also
features stage presentations, innovative Special Areas, premieres and coveted
From 26 February to 2 March 2023, EuroShop will bring together the retail world, including the trade fair and event industry at Düsseldorf’s exhibition centre for the 21st time already. Like every three years, it will be an international highlight of the sectors - and more important than ever. Especially after the last three challenging years, the protagonists of the industries are searching for contacts, opportunities and perspectives. In other words: possibilities only a global platform like EuroShop can offer. The upcoming edition will feature a concept of eight dimensions. They are: Shop Fitting & Store Design, Surfaces & Materials, Lighting, Food Service Equipment, as well as Refrigeration & Energy Management, as well as Retail Technology/Marketing and Expo.
The list of well-known exhibiting companies is already long. In the Expo & Event Marketing dimension (Hall 1), the Who's Who of exhibitors ranges from Adexpo through Aluvision, beMatrix, Duo Messesysteme and Fotoboden, Fundus7 and Gilnhammer to Kohlhaas, Memo Steel, Octanorm, Schendel & Pawlaczyk and Spacecube, among others. The IFES association will also be present.
As usual, EuroShop’s USP is the quality and bandwidth of its supporting events. Free lecture and discussion forums with high-calibre speakers such as the Expo & Event Stage in Hall 1 form the backbone. The so-called Special Areas for ideas, specialists, visions and innovative products will also be brimming with inspiration. In addition to these established programme items, visitors can expect plenty of premieres such as interactive formats or special effect rooms. Finally, the award ceremonies are among the highlights at EuroShop. They are to honour outstanding achievements such as the most impressive booth designs at the show in various size categories.
Environmental and resource protection are topics that can no longer be ignored. The upcoming EuroShop will be highlighting this. For exhibitors, energy-saving systems and sustainable materials and surfaces play an increasingly important role. Examples in the stand construction industry include profile systems out of recycled aluminium and printed recyclable vinyl flooring. Likewise, elements out of collected marine plastic or recycled PET bottles, as well as honeycomb panels out of wood and cardboard will be showcased. In addition, there will be a joint stand focusing on the customer journey around a sustainable trade fair presence.
In terms of resource conservation, the organiser Messe Düsseldorf ensures the right framework conditions. Its three photovoltaic systems cover the needs of around 138 households. The fair also boasts a combined heat and power plant, an automated refrigeration network, and demand-driven switching of ventilation, heating and lighting systems. Despite growing exhibition space, between 4,200 and 5,000 tons of CO2 were saved annually compared to the reference year 2011. Heating energy requirements were reduced by 30 per cent and electricity consumption by 20 per cent. Messe Düsseldorf plans to halve its emissions by 2030. And it wants to achieve net zero emissions by 2050. A perfect setting for sustainable events (www.euroshop.de).
Author: Jens Kügler
This article was published in TFI issue 4/2022
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