TFI Issue 4/2022

Trade Fairs International Ausgabe 4/2022
TFI read online

Focus

  • Congresses: Combining conferences and exhibitions
  • Congresses: Getting into conversation with people
  • Germany: Big exhibition stage turns 60
  • Germany: Start of a new era
  • Germany 2023: Exhibition booth as a digital twin
  • Expo 2025 Osaka: Koelnmesse to organise
  • German Pavilion
  • Germany 2023: Energy offensive under way

International

  • UFI in Muscat: Events as engines of growth
  • Bahrain: Packed full for 2023
  • Qatar: Football fever and a full house
  • Advertisement: Italian Exhibition Group: ”Our route to Community Catalyst”
  • Hong Kong: Back to the future
  • Southeast Asia: The very heart of the exhibition industry
  • India: Where trade fairs dream of Bollywood

Practice

Column

  • Backstage
  • Imprint
  • Service-Partner
 
 
 

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TFI-Know-how

 
 
  • How can networking be made to work at online events?

    How can networking be made to work at online events?

    Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.

  • How can exhibitors stand out at trade fairs?

    How can exhibitors stand out at trade fairs?

    New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.

  • How can industry decision-makers be reached online?

    How can industry decision-makers be reached online?

    Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.