Conventions: Combining conferences and exhibitions

Messe Frankfurt is increasing the flexible options it offers to event organisers, exhibitors and visitors. The new Hall 5 will be going into operation in February 2023.

Michael Biwer is pleased “to have a perfect match for demand for a conference venue witha large event space.” (Photo: Messe Frankfurt)
Michael Biwer is pleased “to have a perfect match for demand for a conference venue witha large event space.” (Photo: Messe Frankfurt)

Successful conventions need an accompanying exhibition. Delegates can then visit the exhibition stands to deepen the theoretical knowledge they have acquired in the auditorium. At the same time, the money paid by exhibitors to hire exhibition space helps to finance the convention. Many a successful trade fair started out as an exhibition at a convention. Similarly, trade fairs often need meeting facilities for their accompanying programme. It is therefore no surprise that Messe Frankfurt takes the needs of “confex” models like this into consideration. “Direct access from Hall 5 to the large Harmonie Hall in the Congress Center gives event organisers both a convention hall and exhibition space,” says Michael Biwer, vice president for guest events at Messe Frankfurt. “It’s an ideal combination for those seeking both conference facilities and a large event space.”

Hall 5 is a structure of some importance on the east side of the Messe Frankfurt site. It provides a link to the Congress Center on one side and the neighbouring Hall 6 on the other. This modern hall provides a pillar-free space on Level 1 that can be subdivided to create numerous different spaces. It has a link to Hall 6.1 via the large foyer on the west side, enabling the exhibition space available to be increased by up to 26,000 square metres if all three levels of Hall 6 are used. Level 0 of Hall 5 has two large entrances and offers a very pleasant café. And Level 5.1.1 upstairs has a spacious, subdivisible conference room for around 350 people, as well as a roof terrace.

The decision-makers at Messe Frankfurt regard the new Hall 5 as a further milestone in the constant further development of the site, the quality of which is being continually improved. The construction project got under way in December 2019 and will shortly be completed. The hall will have a green roof and thus make a positive contribution to the city’s climate protection measures. Messe Frankfurt talks of making a mark that is indicative of the company’s sustainable approach (www.messefrankfurt.com).

Hall 5 is an important building in the east of Messe Frankfurt’s grounds and is connected to the Congress Center. (Photo: Messe Frankfurt)
Hall 5 is an important building in the east of Messe Frankfurt’s grounds and is connected to the Congress Center. (Photo: Messe Frankfurt)

Author: Peter Borstel

This article was published in TFI Issue 4/2022

Sustainability and digitalisation

The greenmeetings & events (gme) conference is now Secon, the Sustainable Events Conference. Organised jointly by the German Convention Bureau (GCB) and the European Association of Event Centres (EVVC), the event will be taking place with its new name for the first time, in Osnabrück, from 14 to 15 February 2023, covering the wider range of subject matter that has been pursued for some time now. What has previously proven to be successful in the past will be retained, but at the same time, the event will provide new ideas and impetus for sustainability in the event industry. It is becoming increasingly important to understand sustainability in all its dimensions. “Sustainability and digitalisation have to be considered together in order to secure Germany’s leading position internationally as a host of meetings and conventions,” asserts GCB managing director Matthias Schultze. “It is vitally important to take a rigorous stand on sustainability and thus have a positive impact on economic, ecological and social development” (www.gcb.de).

 
 

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