TFI-Know-how

What to do when things go wrong at virtual or in-person events?

In the event world, it’s simply part of life if things don’t work out as planned.
How can networking be made to work at online events?

Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
How can exhibitors stand out at trade fairs?

New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.

What helps to bring success at Japanese trade fairs?

There is a trend towards B2B trade fairs in Japan, but it is only gradual. Despite the continuing absence of much of a trade fair culture, there are things exhibitors can do to win business from Japanese customers.
How do you ensure the security of people at events

As an organiser of our own events and a participant in external events, security is very close to our heart. This means the personal, physical safety of our customers, partners, employees and suppliers at the event as well as data security, technical security, financial security and, not least, perceived safety and security – before, during and after an event.
How can congress participants fly cheaply?

The schedule of those who visit an event does not always allow for freely choosing when to travel. But when you can, clever planning can save you a lot of money, as long as a couple of factors are kept in mind.
What do you need for a successful fair presence in India?

It is not really advisable to take a German exhibition stand to India without making adjustments. However, you should not be overcautious when entering a new market. Six tips will make life easier for you.
What use are kinetic exhibits at fairs and congresses?

Kinetic, moving exhibits catch the eye at trade fairs, conventions and events, in museums and at the point of sale. They help explain our ever-changing world in a simple, hands-on manner.
How can you take advantage of cultural differences at fairs abroad?

Culture, understood as the expression of all ways of life of a country, strongly influences a society’s general view of the world. This influence is also visible in the preparation and implementation of a trade fair.

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TFI - Trade Fairs International - The International Trade Fair Magazine.

TFI-Know-how

What to do when things go wrong at virtual or in-person events?

In the event world, it’s simply part of life if things don’t work out as planned.

How can networking be made to work at online events?

Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
How can exhibitors stand out at trade fairs?

New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
How can industry decision-makers be reached online?

Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.