TFI Issue 1/2019

Trade Fairs International Ausgabe 1/2019
TFI read online

Focus

  • Germany: Work-life balance
  • Germany: Carbon footprint
  • Germany: Brick and mortar still alive
  • Germany: All for leather
  • Germany: Environmentally friendly vehicles
  • Germany: Start-ups ready for take-off
  • Germany: Networking science and practice
  • Germany: Getting visitors to linger
  • Events + Locations: Event industry get-together

International

  • Italy: ”The indicators have been positive“
  • Austria: Perfect setting for any event
  • Austria: Worthwhile challenges ahead
  • Scandinavia: Exhibitors going out to customers
  • Sweden: Location factor boosts events
  • Russia: Growing independently

Practice

Column

  • Service-Partner
  • Backstage
  • Impressum
 
 
 

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TFI - Trade Fairs International - The International Trade Fair Magazine.

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Messe München
 
 

TFI-Know-how

 
 
  • How can networking be made to work at online events?

    How can networking be made to work at online events?

    Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.

  • How can exhibitors stand out at trade fairs?

    How can exhibitors stand out at trade fairs?

    New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.

  • How can industry decision-makers be reached online?

    How can industry decision-makers be reached online?

    Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.