TFI Issue 2/2018

Trade Fairs International Issue 2/2018
TFI read online


  • 20 years of TFI: Message of Greeting from
    Minister Peter Altmaier
  • 20 years of TFI: How our job has changed
  • 20 years of TFI: Our first decade
  • 20 years of TFI: Our second decade
  • German fairs abroad: Ticket to difficult markets
  • Imex in Frankfurt: Using the strengths of the
    local economy
  • Imex / Congresses: Centrally located
  • Imex / Congresses: Vying for new customers
  • Congresses / Events: Ad-hoc marketing analysis


  • Hungary: Food on the table
  • Poland: More exports, more wealth
  • Poland: How shows are organised
  • South Africa: Shining silver lining
  • Qatar: Strong trade fair growth
  • India: The country’s secondlargest exhibition centre
  • China: Armed with an app
  • Macao: Priority to the convention industry
  • Hong Kong: Smart with the latest technology
  • Hong Kong: New bridgehead economy
  • Indonesia: More international outlook
  • Indonesia: Boosted by inward investment
  • Singapore: Effects of digital transformation
  • Korea: An app rich in functionality  


  • Trade fair logistics: The digitalisation of processes
  • Trade fair logistics: Juggling mammoth projects
  • Trade fair + event logistics: Conquest of paradise
  • Trade fair logistics: What are the benefits of AI?
  • Trade fair logistics: Good planning, rapid responses
  • TFI-Know-how: Where and how does digitisation serve event logistics?
  • IFES World Summit: Support for acting globally
  • International stand design: Stand designers push the boundaries
  • International stand design: A feel for cultural differences
  • International stand design: A reputation that shines
  • Stand construction suppliers: Luminous walls, charming displays
  • Stand construction suppliers: Systems that inspire
  • Stand construction suppliers: Textile dimensions
  • Stand construction suppliers: Down to the last detail


  • IELA News
  • IFES News
  • Service-Partner
  • Backstage
  • Imprint

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  • How can networking be made to work at online events?

    How can networking be made to work at online events?

    Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.

  • How can exhibitors stand out at trade fairs?

    How can exhibitors stand out at trade fairs?

    New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.

  • How can industry decision-makers be reached online?

    How can industry decision-makers be reached online?

    Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.