TFI Issue 3/2021

Trade Fairs International Ausgabe 3/2021
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Focus

  • 88th UFI Global Congress: Face-to-face
  • IAA Mobility: Visions for climate neutral vehicles
  • Trade fair services: Exhibitors are eager for face-to-face
  • Trade fair services: Ticket sales and access control

International

  • Italy: ”Expectations are very positive”
  • Abu Dhabi: Befitting the reputation of the emirates
  • Hong Kong: Mammoth project marks a milestone
  • China: Most fairs remain person-to-person
    Thailand: Start of a new era
  • Asia: ”MICE scenarios will change”

Practice

Column

  • Impressum
  • Service-Partner
 
 
 

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TFI - Trade Fairs International - The International Trade Fair Magazine.

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TFI-Know-how

 
 
  • How can exhibitors stand out at trade fairs?

    How can exhibitors stand out at trade fairs?

    New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.

  • How can industry decision-makers be reached online?

    How can industry decision-makers be reached online?

    Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.

  • How can you maximise attention with your stand floor?

    How can you maximise attention with your stand floor?

    Most exhibitors want to attract as much traffic as possible. The largest continuous space of an exhibition stand can be actively used for this purpose: A photorealistic floor is a design option that fulfils several functions at once.