Messe Stuttgart

TFI Issue 5/2014

Focus

International

  • Russia: Exhibitions build bridges
  • Russia: A huge "E" - for ExpoForum
  • Abu Dhabi: Clear vision for 2030
  • Thailand: Reviving the positive image
  • Singapore: Travel-relevant target group
  • Singapore: "An important training event"
  • Indonesia: Hanover gets involved in Jakarta
  • Hong Kong: Objects of beauty and business
  • Hong Kong: Quite a challenge
  • Hong Kong: Smaller quantities, less risk
  • Macao: Reconciling economics and ecology
  • China / Worldwide: "Anywhere in the world"
  • China: SNIEC not moving
  • India: International standards established
  • Korea: Trade fairs play greater role
  • Korea: Forecasts confirm the trend
  • Japan: Trade fairs in Olympics' slipstream
  • Turkey: By land, by water, and in the air
  • Turkey: All-round boost

Practice

Column

  • Service-Partner
  • Backstage
  • Imprint
 
 
 

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TFI - Trade Fairs International - The International Trade Fair Magazine.

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TFI-Know-how

 
 
  • How can exhibitors stand out at trade fairs?

    How can exhibitors stand out at trade fairs?

    New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.

  • How can industry decision-makers be reached online?

    How can industry decision-makers be reached online?

    Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.

  • How can you maximise attention with your stand floor?

    How can you maximise attention with your stand floor?

    Most exhibitors want to attract as much traffic as possible. The largest continuous space of an exhibition stand can be actively used for this purpose: A photorealistic floor is a design option that fulfils several functions at once.