Characteristic

The globalised fair industry is the market of Trade Fairs International (TFI), the modern and bilingual fair magazine (in German and English, the language of business). TFI informs trade exhibitors and visitors as well as stand constructers and their suppliers of the dynamic developments in the fair industry. With an audited circulation of about 9,000 copies (IVW III/21, of them about 70% in Germany and up to 30% distributed internationally), TFI is an indispensable advertising medium for all service providers in the fair industry who want to secure and expand their market shares at home and world wide. TFI is an independent international business journal and not effected by the influence of any fair industry associations.

TFI is a successful advertising medium for fair and exhibition hosts and fair organisers, fair destinations and exhibition centres, convention centres, exhibition & conference hotels, trade and commercial developement
institutions, stand construction and design companies and their suppliers, exhibition carriers, event technology providers ( light, sound, video, data projection), catering firms, event agencies, transport providers, consulting
companies.

TFI’s main target group are senior executives in select companies and institutions. They are prime decision-makers of the capital and consumer goods industries and of major service and trade companies. This also includes those in charge of fairs in structrually relevant institutions as important multipliers. TFI recipients initiate fair participations and visits in and outside Germany (e.g. managers and decision-makers in the fields of export, marketing, distribution, procurement, advertising, etc.)

Thanks to the successful controlled circulation system of TFI decisionmakers in firms that exhibit and visit at fairs in and outside of Germany receive the magazine. Our recipients’ names and positions are recorded by the carefully trained sales team in our TFI database, which is subject to constant quality control.