SIEC

Characteristic

The globalised fair industry is the market of Trade Fairs International (TFI), the modern and bilingual fair magazine (in German and English, the language of business). TFI informs trade exhibitors and visitors as well as stand constructers and their suppliers of the dynamic developments in the fair industry. With an audited circulation of about 12,000 copies (IVW III/16, 11,700, of them about 70% in Germany and up to 30% distributed internationally), TFI is an indispensable advertising medium for all service providers in the fair industry who want to secure and expand their market shares at home and world wide. TFI is an independent international business journal and not effected by the influence of any fair industry associations.

Advertiser profile

TFI is a successful advertising medium for fair and exhibition hosts and fair organisers, fair destinations and exhibition centres, convention centres, exhibition & conference hotels, trade and commercial developement
institutions, stand construction and design companies and their suppliers, exhibition carriers, event technology providers ( light, sound, video, data projection), catering firms, event agencies, transport providers, consulting
companies.

Target group

TFI’s main target group are senior executives in select companies and institutions. They are prime decision-makers of the capital and consumer goods industries and of major service and trade companies. This also includes those in charge of fairs in structrually relevant institutions as important multipliers. TFI recipients initiate fair participations and visits in and outside Germany (e.g. managers and decision-makers in the fields of export, marketing, distribution, procurement, advertising, etc.)

Database

Thanks to the successful controlled circulation system of TFI decisionmakers in firms that exhibit and visit at fairs in and outside of Germany receive the magazine. Our recipients’ names and positions are recorded by the carefully trained sales team in our TFI database, which is subject to constant quality control.

 
 

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TFI - Trade Fairs International - The International Trade Fair Magazine.

© 2006 - 2017 by TFI-Verlagsgesellschaft mbH. All rights reserved. TFI-Verlagsgesellschaft mbH shall accept no responsibility for the contents of external links and other contents.

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TFI-Know-how

  • How can exhibitors cut costs?

    How can exhibitors cut costs?

    Exhibiting at a traded fair always involves certain risks, as the costs are rather high compared to other marketing measures. Below we have compiled some factors that can significantly lower the expense.

TEST