Characteristic

The globalised exhibition & MICE industry is the market of Trade Fairs Internation al (TFI), the first and original bilingual INTERNATIONAL TRADE FAIR & MICE MAGAZINE. TFI informs organizers, trade exhibitors as well as stand constructers and their suppliers of the dynamic developments in the fair industry. With an audited circulation of 9,000 copies (IVW II/23, of them about 70% in Germany and up to 30% distributed internationally), TFI is an indispensable advertising medium for all service providers in the fair industry who want to secure and expand their market shares at home and world wide. TFI is an independent international business journal and not effected by the influence of any fair industry associations.

Advertiser profile

TFI is a successful advertising medium for exhibition centres, fair organizers, MICE destinations, convention centres, exhibition & conference hotels, trade and commercial developement institutions, stand construction and design companies and their suppliers, event technology providers, catering firms, event agencies, forwarders & logistics companies.

Target group

TFI’s main target group are sen ior executives in select companies and institutions. They are prime decision-makers of the capital and consumer goods industries and of major service and trade companies. This also includes those in charge of fairs in structrually relevant institutions as important multipliers. TFI recipients initiate fair participations and visits in
and outside Germany (e.g. managers and decision-makers in the fields of export, marketing, distribution, procurement, advertising, etc.).

Database

Thanks to the successful controlled circulation system of TFI decisionmakers in firms that exhibit and visit at fairs in and outside of Germany receive the magazine. Our recipients’ names and positions are recorded by the carefully trained sales team in our TFI database, which is subject to constant quality control.

 
 

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TFI - Trade Fairs International - The International Trade Fair Magazine.

© 2006 - 2023 by TFI-Verlagsgesellschaft mbH. All rights reserved. TFI-Verlagsgesellschaft mbH shall accept no responsibility for the contents of external links and other contents.

 
 
 
 

TFI-Know-how

 
 
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    Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.

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    New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.

  • How can industry decision-makers be reached online?

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    Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.