Exhibition construction systems: Standing out from the crowd

System manufacturers are constantly developing their products. Their new products make exhibition construction not just more economical but give it more variety as well.

Aluvision: The 1,100 square metre showroom has recently been redesigned. (Photo: Aluvision)
Aluvision: The 1,100 square metre showroom has recently been redesigned. (Photo: Aluvision)

Around 20 exhibition stands from a single system – each of them unique: visitors to Aluvision’s showroom in Deinze, Belgium get to experience the wide range of stand designs that are possible with the system. The visitors are led through hallways with round buildings, glass cubes, arcs and almost entirely free-form structures. For some time now, the company has been organising visits that offer a look behind the scenes, product training on request and the highlight of browsing around the showroom. The 1,100 square metre showroom has recently been redesigned. Because not only is Aluvision expanding; the company is also constantly bringing new products onto the market. Among the latest is one called Forester. This mobile lighting pylon is three metres high and equipped with height-adjustable LED spotlights. They have a colour temperature of 3,000K/CRI 90 and a light output of 3,000 lumens each. Customers can choose how many spotlights to have and at what point they are to be attached to the pylon. 

Another new lighting solution from Aluvision is the ultra-thin LED wall Poly-55 bright. This is a backlit fabric wall with a thickness of only 55 mm. It can be combined with the existing Basic-55 and Omni-55 wall systems of Aluvision for an aesthetic, high-quality effect. Their advanced LED technology spreads light evenly without forming shadows or light spots. Poly-55 can be used as a wall or ceiling element. “To put it in a nutshell, the new light wall is the perfect solution for a striking and surprising stand,” asserts Nathalie Vandeweerdt, international sales manager at Aluvision. “With Aluvision, every exhibition stand attracts the attention as something different. Customers are invited to visit our redesigned showroom to see for themselves” (www.aluvision.com).

Modul International: Atmospheric spaces can be created in next to no time. (Photo: Modul International)
Modul International: Atmospheric spaces can be created in next to no time. (Photo: Modul International)

Light and lightweight materials catch the eye. That’s why exhibition stands with apparently luminous fabric walls or objects continue to draw attention in any exhibition hall. With the fabric Modul FrameSolution series from the Neuss-based company Modul International, there are practically no limits to what you can do with fabric structures. Atmospheric spaces can be created in next to no time – with light boxes, ceiling lights, illuminated ceiling rings, light cubes, movable partition walls, free-standing displays or large wall frames or as complete exhibition stands. Visitors to Viscom 2016, a trade fair for visual communication and sign making held in Frankfurt in November, were able to see for themselves the impact of these rooms at the Modul International stand. 

Modul conveyed an impression of the size of its range of new backlit fabric products. The colourful fabric printed with photorealistic images indicated how these systems have been developed not just for structures at trade fairs and events. “Our FrameSolution structures are also effective for brand communication in shops, lounges and showrooms,” stresses Bruna Marques, who is head of marketing at Modul International. “Custom solutions can be created for every application.” And the best thing about them? “They are very easy to set up.” FrameSolution is an ingenious system: it consists of elegant, slim aluminium profiles and all the accessories required to go with them as well as custom-printed fabrics with silicone keder and the latest lighting technology. “Exhibition stand builders, shopfitters or interior designers get everything they need from us,” says Marques. “Modul sees itself as a solution provider” (www.modul-int.com).  

Area Four Industries Germany: A stand has to be easy to build using modular components. (Photo: Area Four Industries Germany)
Area Four Industries Germany: A stand has to be easy to build using modular components. (Photo: Area Four Industries Germany)

Construction systems apply the building block principle: a stand has to be easy to build using modular components. With less and less time available for assembly and dismantling, and given tighter exhibition construction budgets, the systems are ideal. The basic framework of every system stand is made up of a supporting structure consisting of profiles or traverses. “But can structures like this be transformed into smooth surfaces for walls or graphics? And how can the most diverse materials be combined with each other?” asks Carsten Pfeiffer, sales and marketing manager at Area Four Industries Germany, before proceeding to answer his own question: “We looked into this, and developed our Xtruss (as in “extras”) to complement our proven traverse systems. Xtruss is an Area Four Industries brand just like Milos, Litec, Tomcat and JTE. They produce traverses and rigging accessories for exhibition construction and event technology. The traverses are used to build complete exhibition stands and support lighting and media technology. 

But the new, complementary Xtruss components give stand designers a huge range of design options that they previously didn’t have. These allow very diverse materials to be attached to the traverses and used as cladding. Xtruss brackets, clamps or clips allow the structure to be clad in such a way that everything fits together seamlessly – using fabric walls, for example. But it is also possible to use wood, aluminium or even felt panels or large, sail-like cladding. However, there is one thing that sets Xtruss apart from other components more than any other, says Pfeiffer: “It’s the principle of independence. Xtruss can be used with any 29 cm or 22 cm traverse, regardless of who manufactured it. “Not only does that make exhibition stand builders more flexible; it also enhances their existing systems and allows them to be used more often” (www.areafourindustries.de).

Author: Jens Kügler

This article was published in TFI issue 6/2016


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