TFI Issue 1/2020

Trade Fairs International Ausgabe 1/2020
TFI read online

Focus

  • Events + locations: Award-winning events
  • Germany: Feel-good factor for fairs
  • Germany: Parking spaces booked in advance
  • Germany: Period of consolidation expected
  • Germany: International niche meetings
  • Germany: E-planes ready for take-off

International

  • Austria: Good for the region
  • Austria: ”2020 will be exciting and colourful”
  • Italy: Internationally established and profitable
  • Russia: Exhibiting made easy
  • Russia: Facilitating close relationships
  • Abu Dhabi: Further portfolio diversification
  • Qatar: Growing awareness

Practice

Column

  • IELA News
  • IFES News
  • Service-Partner
  • Backstage / Imprint
 
 
 

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TFI - Trade Fairs International - The International Trade Fair Magazine.

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Messe München
 
 

TFI-Know-how

 
 
  • How can networking be made to work at online events?

    How can networking be made to work at online events?

    Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.

  • How can exhibitors stand out at trade fairs?

    How can exhibitors stand out at trade fairs?

    New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.

  • How can industry decision-makers be reached online?

    How can industry decision-makers be reached online?

    Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.