TFI Issue 1/2023
Focus
- 25 years of TFI: Greeting by Hubert Aiwanger, Bavarian Minister of Economic Affairs, Regional Development and Energy
- 25 years of TFI: From zero to lasting success
- IMEX in Frankfurt: Business, technologies and responsibility
- Germany: Good for the trade fairs, good for the climate
- Germany: Green hydrogen on the rise
- Germany: Sustainability doesn’t take care of itself
- Germany: Cable is the future
- Germany: Just six minutes to get to the trade fair
- Germany: Three pillars of sustainable catering
- Germany: Good products are recyclable
- Germany: Making judicious changes
- Germany: Future also made elsewhere
- Germany: Meetings benefit from the host city
- Germany: A mix of efficiency and aesthetics
International
- UFI in Maastricht: Visions and how to make them happen
- Worldwide: Finding the right event venue
- Austria: How to make it easy to park
- Austria: Milestones on the way to a centenary
- Switzerland: On a rising trend
- Italy: Developing projects in their entirety
- Hungary / Italy: ”I want to use my experience”
- Qatar: Fertile ground for the trade fair industry
- Bahrain: Boost for MICE business
- Hong Kong: Magnet for business and promotional platform
- Hong Kong: Back again with renewed vigour
- Hong Kong: Trade fairs are back
- Singapore: Journey to net zero
- South East Asia: Fairs steadily picking up momentum
- India: IICC to open soon
Practice
- Trade fair logistics: Getting change rolling
- Trade fair logistics: Meeting their own expectations
- EuroShop 2023: Incredible variety
Column
- Service-Partner
- Backstage
- Imprint
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TFI-Know-how
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What to do when things go wrong at virtual or in-person events?
In the event world, it’s simply part of life if things don’t work out as planned.
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How can networking be made to work at online events?
Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
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How can exhibitors stand out at trade fairs?
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
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How can industry decision-makers be reached online?
Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.