TFI Issue 2/2014

Focus

International

  • Russia: Whoever wants to get involved, has to be there
  • United Arab Emirates: Riding the wave of mega-events
  • Intercultural Management: A German-American friendship
  • India: At the same time in a different place
  • Indonesia: The future is promising
  • Singapore: Growth by a further ten percent
  • Hong Kong: Expecting positive market developments
  • Hong Kong: Marketing in times of limited space
  • Hong Kong: Brands tapping new markets
  • China: Sure planning for SNIEC customers
  • China: Witnessed rise of exhibition industry
  • Korea: Still a few market niches

Practice

Column

  • IFES News
  • Service-Partner
  • Backstage
  • Imprint
 
 
 

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TFI - Trade Fairs International - The International Trade Fair Magazine.

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TFI-Know-how

  • How can you capture trade fair leads digitally?

    How can you capture trade fair leads digitally?

    In the trade fair world data is in most cases still collected on first contact with potential customers - or leads - by manual methods. This can mean that significant data is only captured incompletely or not at all.

IPIM