TFI Issue 2/2014



  • Russia: Whoever wants to get involved, has to be there
  • United Arab Emirates: Riding the wave of mega-events
  • Intercultural Management: A German-American friendship
  • India: At the same time in a different place
  • Indonesia: The future is promising
  • Singapore: Growth by a further ten percent
  • Hong Kong: Expecting positive market developments
  • Hong Kong: Marketing in times of limited space
  • Hong Kong: Brands tapping new markets
  • China: Sure planning for SNIEC customers
  • China: Witnessed rise of exhibition industry
  • Korea: Still a few market niches



  • IFES News
  • Service-Partner
  • Backstage
  • Imprint

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TFI - Trade Fairs International - The International Trade Fair Magazine.

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    How can you capture trade fair leads digitally?

    In the trade fair world data is in most cases still collected on first contact with potential customers - or leads - by manual methods. This can mean that significant data is only captured incompletely or not at all.