SIEC

TFI Issue 2/2014

Focus

International

  • Russia: Whoever wants to get involved, has to be there
  • United Arab Emirates: Riding the wave of mega-events
  • Intercultural Management: A German-American friendship
  • India: At the same time in a different place
  • Indonesia: The future is promising
  • Singapore: Growth by a further ten percent
  • Hong Kong: Expecting positive market developments
  • Hong Kong: Marketing in times of limited space
  • Hong Kong: Brands tapping new markets
  • China: Sure planning for SNIEC customers
  • China: Witnessed rise of exhibition industry
  • Korea: Still a few market niches

Practice

Column

  • IFES News
  • Service-Partner
  • Backstage
  • Imprint
 
 
 

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TFI - Trade Fairs International - The International Trade Fair Magazine.

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TFI-Know-how

IPIM
  • How can exhibitors cut costs?

    How can exhibitors cut costs?

    Exhibiting at a traded fair always involves certain risks, as the costs are rather high compared to other marketing measures. Below we have compiled some factors that can significantly lower the expense.

  • What are the visions in exhibition logistics?

    What are the visions in exhibition logistics?

    Four areas will have an even stronger impact on the industry and lead to changes that are – in some cases - profound.

  • How can fear of terrorism be overcome at events?

    How can fear of terrorism be overcome at events?

    Terrorist attacks or killing sprees are now being reported so widely around the world that nobody can fail to notice them. But why do we feel more afraid after major attacks, in particular, and what can we do about it?