Singapore Tourism Board

TFI Issue 2/2014

Focus

International

  • Russia: Whoever wants to get involved, has to be there
  • United Arab Emirates: Riding the wave of mega-events
  • Intercultural Management: A German-American friendship
  • India: At the same time in a different place
  • Indonesia: The future is promising
  • Singapore: Growth by a further ten percent
  • Hong Kong: Expecting positive market developments
  • Hong Kong: Marketing in times of limited space
  • Hong Kong: Brands tapping new markets
  • China: Sure planning for SNIEC customers
  • China: Witnessed rise of exhibition industry
  • Korea: Still a few market niches

Practice

Column

  • IFES News
  • Service-Partner
  • Backstage
  • Imprint
 
 
 

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TFI - Trade Fairs International - The International Trade Fair Magazine.

© 2006 - 2021 by TFI-Verlagsgesellschaft mbH. All rights reserved. TFI-Verlagsgesellschaft mbH shall accept no responsibility for the contents of external links and other contents.

 
 

TFI-Know-how

Test
 
 
  • How can exhibitors stand out at trade fairs?

    How can exhibitors stand out at trade fairs?

    New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.

  • How can industry decision-makers be reached online?

    How can industry decision-makers be reached online?

    Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.

  • How can you maximise attention with your stand floor?

    How can you maximise attention with your stand floor?

    Most exhibitors want to attract as much traffic as possible. The largest continuous space of an exhibition stand can be actively used for this purpose: A photorealistic floor is a design option that fulfils several functions at once.