TFI Issue 2/2016

Trade Fairs International Ausgabe 2/2016
TFI read online


  • German fairs abroad: "We will be a repeat offender"
  • German fairs abroad: Expertise in a core segment
  • Imex / Congresses: Finger always on the pulse
  • Congresses: Meetings under Table Mountain
  • Congresses: Setting the pace for further growth
  • Congresses: Stand designers converging on Istanbul


  • Russia: Mobilising mid-tier business
  • Russia: Positive and not so positive signals
  • India: Three decades with the Rogers Family
  • Singapore: The very best medicine
  • Thailand: 3 dimensions to drive growth
  • Malaysia: Rising star for meetings
  • Indonesia: Praise and enquiries in spades
  • Hong Kong: Bird's "new feathers"
  • Hong Kong: Event convergence
  • Hong Kong: From jewellery to gems by bus
  • China: Growth in the top tier
  • China: First acid test
  • Korea: A very busy year
  • TFI-Know-how: What helps to bring success at Japanese trade fairs?



  • IFES News
  • Service-Partner
  • Backstage
  • Imprint

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Messe München


  • How can networking be made to work at online events?

    How can networking be made to work at online events?

    Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.

  • How can exhibitors stand out at trade fairs?

    How can exhibitors stand out at trade fairs?

    New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.

  • How can industry decision-makers be reached online?

    How can industry decision-makers be reached online?

    Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.