In the world of home interiors decorating your walls and rooms with fabrics has long been in fashion. And this trend has not evaded stand construction. Quite the opposite.
Walking through the exhibition halls, a closer look reveals that wall surfaces and room sculptures at the booths are made out of woven fabrics. Of course, all these dividing walls, cubes and boxes require poles and profiles to provide structure, too. But slender, lightweight frames are normally all you need for fabric walls, which often makes these structures look even leaner. But what counts in booth construction is not just a lightweight, airy look. Fabric wall systems also stand out for their low transport weight and fast installation and dismantling properties. “Textile coverings with full-surface digital prints are more popular than ever,” says Beat Müller, Marketing Director of the Syma company based in Kirchberg, Switzerland. “Thanks to cutting-edge UV flatbed printing technology we can deliver first-class textile prints, and the same applies to glass, acrylic, forex and chipboard. There are no limits to the materials you can choose for wall and ceiling elements.”
Syma demonstrated the visual impact textile graphics can make with its stand for Simon RWA Systeme AG at Swissbau 2016 in Basel. Set against brilliant white walls, stark images of blazing flames and grey clouds of smoke caught the visitor’s eye. This effect was reinforced by the bright, clean lighting of the stand, straight lines, a few select exhibits and a colour scheme reduced to red and white. “This ensured that the exhibitor could convey his topic – fire and smoke protection – at a glance,” says Beat Müller. “Be it fire, ocean, forest or desert – with today’s materials, systems and prints you can easily create any ambience you want out of your booth,” says Syma’s Marketing Director. Operating globally, the company produces stand construction systems, but also designs and builds booths to exhibitors’ specifications. “Systems do not restrict architects or designers but inspire them,” Beat Müller underlines. “As a systems manufacturer, we are always working on being a step ahead of requirements. After all, we use our systems ourselves around the globe.” (www.syma.ch).
Trends are made in Europe – so an old trade show saying goes. Indeed, European companies are recognised as trailblazers when it comes to design, quality and variety in stand construction systems and materials. But Asian companies have also long established their position on the market. Lington Exhibition Systems was already founded in the Chinese city of Changzhou 30 years ago. Today the company produces thousands of different system construction elements that have also become increasingly popular in Europe. One reason for this is the production and processing chain that has been certified according to German standards. Apart from the widely used Basic System with aluminium profiles, the Chinese systems also serve to meet the rising demand for tension fabrics. Fabrics can be attached to frames by means of clips with springs, profiles with a rubber lip or aluminium clamping profiles. A curtain is also part of the portfolio.
And Lington’s other systems prove that its world doesn’t just consist of aluminium. “Our design system features square profiles to which you can add combinations out of glass, wood and other materials,” says Marcus Faust. “Be it curtain glass façades, illuminated walls or a glass floor system, everything is possible,” promises the managing director of the Dormagen-based subsidiary LT Systems Europe, which not only imports the systems but also shapes and adapts them to customer requirements (www.lt-systems.de).
Author: Jens Kügler
This article was published in TFI issue 2/2016
Share in Facebook, Twitter or Google+:
TFI - Trade Fairs International - The International Trade Fair Magazine.
© 2006 - 2023 by TFI-Verlagsgesellschaft mbH. All rights reserved. TFI-Verlagsgesellschaft mbH shall accept no responsibility for the contents of external links and other contents.
The Future of Exhibitions, Congresses and Events
In the event world, it’s simply part of life if things don’t work out as planned.
Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.