TFI Issue 2/2025
Focus
- Germany: Crowd management of the future
- Germany 2026: In line with exhibitors’ wishes
- Germany: Deep insights into markets and trends
- Germany 2026: New trade fair for precision manufacturing
- Germany / Congresses: All partners working closely together
- Germany 2026: Fully modernised and future-ready
- Germany: Seal of accessibility
- Germany 2026: Everything needed for capital goods
- Germany 2026: An attitude, not a fashion
- Trade fair hotels: Customers are becoming more selective
International
- Access systems: A gate for smooth entry
- Hungary: Hungexpo takes to the film business
- UFI in Hong Kong: Shaping the future
- UFI in Hong Kong: Combining business with culture
- Hong Kong: Renewing heritage, creating innovation
- China: The reasons why customers keep coming
- Southeast Asia: Regional and with global opportunities
- Singapore: Pioneering continuous innovation
- Logistics: Mission with Apache
- India: Local appeal, international DNA
- Expo 2025 in Osaka: The whole world is in motion
- Qatar: Vision of a knowledgebased economy
Practice
- Stand construction suppliers: Deep immersion in brand worlds
- Stand construction systems: Lasting not blasting
- Stand construction systems: Bright ideas for planners
- Stand construction systems: Climate-friendly lightweight metal
- Stand construction materials: Plastics in the circular economy
- Temporary structures: Tents can also be instagrammable
Column
- Service-Partner
- Imprint
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TFI-Know-how
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What to do when things go wrong at virtual or in-person events?
In the event world, it’s simply part of life if things don’t work out as planned.
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How can networking be made to work at online events?
Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
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How can exhibitors stand out at trade fairs?
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
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How can industry decision-makers be reached online?
Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.