TFI Issue 2/2026

Trade Fairs International Ausgabe 2/2026
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Focus

  • Germany: Influencers boost reach
  • Germany 2027: Digital democracy as a confex event
  • Germany 2027: Where AI and the real world interact
  • Germany 2026/27: From the heart of the industry
  • Germany 2027: ”AI will play a key role”
  • Boe International 2027: Stand design and event tech in sync
  • Germany 2027: Sparking debate in Europe
  • Germany 2027: Aiming at international decisionmakers
  • Germany 2027: ”Toes on the pulse”

International

  • UFI in Bahrain: Strengthening relationships, maintaining momentum
  • Qatar: A day at DECC
  • Austria: Showcasing in-house expertise
  • Access Systems: Access control plus brand positioning
  • Switzerland: ”An important milestone for us”
  • Hungary: Positive signs in Budapest
  • Italy: „Transformation of our business model”
  • Hong Kong: Across the bridge to the fair
  • China: Setting the pace in the People’s Republic
  • Southeast Asia: Integrating tech into practice
  • India: Double-digit growth for fairs

Practice

  • Trade fair logistics: Four decades of R.E. Rogers India
  • Trade fair logistics: Fairexpress will be 30 next year
  • Stand construction systems: Flash of inspiration in the showroom
  • Stand construction suppliers: A floor that tells a story

Column

  • Service-Partner
  • Imprint
 
 
 

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Article from TCEB

 
 

TFI-Know-how

 
 
  • How can networking be made to work at online events?

    How can networking be made to work at online events?

    Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.

  • How can exhibitors stand out at trade fairs?

    How can exhibitors stand out at trade fairs?

    New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.

  • How can industry decision-makers be reached online?

    How can industry decision-makers be reached online?

    Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.