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TFI Issue 3/2017

Trade Fairs International Ausgabe 3/2017
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Focus

  • International exhibition centres: Functionality takes priority
  • International exhibition centres: New trade fair era in Warsaw
  • International exhibition centres: 25 years of Polish trade shows
  • Guest events: ”A single standard for all users“
  • Guest events: Constant element in the portfolio
  • Expo 2017: Changing the world with a smart stick
  • IELA in Prague: Security comes at a price
  • UFI in Johannesburg: Time for Africa

International

  • Russia: Out of the woods?
  • Turkey: Things change rapidly
  • Turkey: Encouraging signs
  • India: Business shifts gears
  • Singapore: Events and convenience
  • Thailand: Key sector for economic development
  • Malaysia: Experts with tunnel vision
  • Indonesia: ”We can accommodate growth“
  • China: Unusual now usual
  • China: A shamrock for trade fairs
  • Hong Kong: Where entrepreneurs meet investors
  • Hong Kong: Enhancing the experience
  • Hong Kong: Riding the K-wave
  • Korea: Expansion plans
  • Japan: Mega-event casting a shadow

Practice

Column

  • IELA News
  • IFES News
  • Service-Partner
  • Backstage
  • Imprint
 
 
 

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TFI - Trade Fairs International - The International Trade Fair Magazine.

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TFI-Know-how

Test
 
 
  • How can exhibitors stand out at trade fairs?

    How can exhibitors stand out at trade fairs?

    New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.

  • How can industry decision-makers be reached online?

    How can industry decision-makers be reached online?

    Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.

  • How can you maximise attention with your stand floor?

    How can you maximise attention with your stand floor?

    Most exhibitors want to attract as much traffic as possible. The largest continuous space of an exhibition stand can be actively used for this purpose: A photorealistic floor is a design option that fulfils several functions at once.