TFI Issue 3/2017
Focus
- International exhibition centres: Functionality takes priority
- International exhibition centres: New trade fair era in Warsaw
- International exhibition centres: 25 years of Polish trade shows
- Guest events: ”A single standard for all users“
- Guest events: Constant element in the portfolio
- Expo 2017: Changing the world with a smart stick
- IELA in Prague: Security comes at a price
- UFI in Johannesburg: Time for Africa
International
- Russia: Out of the woods?
- Turkey: Things change rapidly
- Turkey: Encouraging signs
- India: Business shifts gears
- Singapore: Events and convenience
- Thailand: Key sector for economic development
- Malaysia: Experts with tunnel vision
- Indonesia: ”We can accommodate growth“
- China: Unusual now usual
- China: A shamrock for trade fairs
- Hong Kong: Where entrepreneurs meet investors
- Hong Kong: Enhancing the experience
- Hong Kong: Riding the K-wave
- Korea: Expansion plans
- Japan: Mega-event casting a shadow
Practice
- Stand construction / Design: The message in 3D
- Stand construction / Design: From an unusual perspective
- Stand construction / Design: For the customer, with the customer
- Stand construction / Design: Local knowledge, international standards
- TFI-Know-how: How can exhibitors cut costs
- Rental exhibition furniture: Genuine and good quality for your booth
Column
- IELA News
- IFES News
- Service-Partner
- Backstage
- Imprint
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TFI-Know-how
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What to do when things go wrong at virtual or in-person events?
In the event world, it’s simply part of life if things don’t work out as planned.
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How can networking be made to work at online events?
Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
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How can exhibitors stand out at trade fairs?
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
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How can industry decision-makers be reached online?
Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.