TFI Issue 5/2016
Focus
- International exhibition centres: Pioneers of energy management
- International exhibition centres: The exhibit in its environment
- International exhibition centres: Salzburg revamps oldest hall
- International exhibition centres: "Insieme" in fruit and vegetables
- UFI in Shanghai: More growth, more security
- UFI in Shanghai: From scratch to an international brand
- IELA in Dublin: Sharing knowledge and contacts
International
- Russia: Seven-point plan for BRICS countries
- Russia: Ambitious targets by 2020
- Russia: Twentieth edition of Interplastica
- Turkey: Carrying on despite the turbulence
- India: The climate is exhibition friendly
- India: 2017 could be a record year
- Thailand: Extra connectivity
- Thailand: Economic factor and jobs generator
- Malaysia: Moving and shaking
- Indonesia: Trade lends wings to logistics
- Singapore: Advantage: high-tech events
- Hong Kong: Create a high-quality programme
- Hong Kong: Islanders ready for action
- China: Mould manufacturing goes modern
- China: "The pressure has only made us stronger"
- Korea: Good occupancy with further potential
- Japan: Half a century of trade fairs
Practice
- Exhibition rental furniture: Special requests all part of the service
- Stand construction / Design: Spirited and upbeat
- Stand construction / Design: Bold booths for enormous exhibits
- Stand construction / Design: Squaring the circle
Column
- IELA News
- IFES News
- Service-Partner
- Backstage
- Imprint
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TFI-Know-how
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How can networking be made to work at online events?
Networking typically happens at real, in-person events. But it’s also possible to do it online; it just works a little differently. There are various options available to organisers.
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How can exhibitors stand out at trade fairs?
New products and a well-conceived stand design are not the only drivers for a successful presence. Many other factors are also important, but trade fair planners often lose sight of them.
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How can industry decision-makers be reached online?
Trade fairs and trade fair companies need to constantly further develop, become more agile and flexible and offer services all year round. New, digital offerings are very important here. With its TrustedTargeting technology, Messe München offers its customers access to leading business-to-business decision-makers on the Internet.
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How can you maximise attention with your stand floor?
Most exhibitors want to attract as much traffic as possible. The largest continuous space of an exhibition stand can be actively used for this purpose: A photorealistic floor is a design option that fulfils several functions at once.