Soon to be over 2013 has been
exceptional in many aspects for the MCH Group. The Swiss market leaders are
just as confident for 2014.
The completion and launching of operations of the new hall complex in
this spring represented a milestone for MCH. Directly linked to this was
set up and managing of the entirely redesigned world trade fair for
jewellery, Baselworld. The corporate group has also become more active
beyond the borders of Switzerland, Art Basel was held for the first time
Hong Kong. “Those were major projects that we worked on very intensively
several years,” emphasises Christian Jecker, Head of corporate
communication , “and which
we successfully realised.” In the first half of the year
the MCH Group was able to report a new record in turnover (345 million
Swiss Francs) – despite the fact that odd years are actually
weaker because of the biennial rotation of many shows. The good start
the final results of 2013: “We can therefore expect a positive annual
The buoyant figures are partially a consequence of special effects that occurred during the Baselworld. “They include a new pricing system and the positive results of the stand construction business,” explains Christian Jecker. 2014 promises to be a strong year thanks to the biennial scheduling of the rented space-intensive Swissbau with approximately 1,300 exhibitors. The positive effects of the building exhibition will be countered, however, by “negative circumstances”. “The special effects of Baselworld will not contribute to turnover in the same way as they did in 2013,” forecasts Jecker. “At the same time, higher financing costs related to the construction of the Messe Basel fairground will accrue.”
Nevertheless, MCH is looking forward to 2014 optimistically. This is due to
also making the way the goal, as the implementation of a strategy embarked on
some time ago is continued. At the core of the group’s many activities is the
continuing expansion of the exhibition and service portfolio. The Swiss aim not
least to augment the traditional exhibition concept with supplementary, value-generating
offers. An example for this is the ILMAC Lounges: “In contrast to traditional
exhibitions the Lounges are positioned as community meeting points,” says Christian Jecker, describing a
concept already tested in Germany. “Their focus is more intensively set on
transmitting knowledge and networking.” He describes a trend-setting
life-science platform with a mixture of exhibitions, specialists talks, and
product presentations. The ILMAC Lounges
will augment the ILMAC trade fair for pharmaceuticals, chemistry, and
biotechnology, held every three years in Basel. In this manner the MCH Group
will fill in the years with an additional offering for this field when ILMAC is
The exhibition portfolio will also be augmented with the eco.expo show, the successor to the Basel Natura. Soon it will be launched parallel to the three large general public exhibitions in Basel (muba), Zurich (Züspa), and Lausanne (Comptoir). The eco.expo exhibition aims to become the nationally leading show for sustainability. In addition, the MCH Group, one of Europe’s top event companies, will expand its services in the digital sphere. A so-called “Device Independent Design” for websites and online catalogues for exhibitions will be developed and introduced. “This means that these online services will be optimised for mobile devices of all types in the near future,” explains Christian Jecker. The expansion of services is likewise a continual topic in the “Event Services”. For example, the stand design subsidiary Expomobilia has for some time been offering “Interior Solutions”: interior decoration of reception areas, showrooms, shop-in-shop solutions and much more. “From consulting to conception up to production and set-up,” is their motto (www.mch-group.com).
Author: Peter Borstel
This article was published in TFI issue 5/2013
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In the trade fair world data is in most cases still collected on first contact with potential customers - or leads - by manual methods. This can mean that significant data is only captured incompletely or not at all.
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How would you like to go straight into an exhibition hall or event venue without first having to get out your mobile phone, look for your ticket or spell your name?