Singapore: A tool to strengthen the industry

The Covid-19 pandemic is a huge challenge for the MICE industry worldwide. To confront this challenge, the city state has created a roadmap.

IRR: Singapore’s MICE industry is to be strengthened for the coming months and years (Photo: STB)
IRR: Singapore’s MICE industry is to be strengthened for the coming months and years (Photo: STB)

The fundamental objective of the Event Industry Resilience Roadmap (IRR) is to balance health considerations, which remain paramount, with the need to support the resilience of Singapore's MICE industry. The roadmap was co-created by the trade association for MICE and Events in Singapore, SACEOS, Singapore Tourism Board (STB) and Enterprise Singapore. The authors underline that, as they move through these uncertain times together, they will continue to update the roadmap. IRR is like a tool: It aims to empower and strengthen MICE enterprises to operate successfully over the coming months and years.

The first edition of the 100-page Event Industry Resilience Roadmap contains two central elements. The first is a safety guideline for organisers, venues and suppliers: “SG SafeEvent Standards”. These standards are to help event practitioners implement STB’s prevailing Safe Management Measures for MICE Events ( They include checklists and model case studies. Pilot events are under way to put these standards into practice, said SACEOS President Aloysius Arlando at the launch of the roadmap. These pilot events will, so he says, provide us with data points and rich insights so that events of a varying scale can be carried out in a safe and responsible manner.

TravelRevive is the first pilot exhibition to trial the newly developed “prototype” for safe business events, safe itineraries and digital implementation. The live event - organised by Messe Berlin and STB - brings the travel industry together at Marina Bay Sands Expo & Convention Center from 25 to 26 November. Its aim is to exchange ideas, bridge knowledge gaps and reimagine the future of travel. This prototype is to provide delegates with the degree of interaction they would be accustomed to in a regular trade show setting — but in a far safer way which minimises infection risks (

Back to the Event Industry Resilience Roadmap: Its second focus is on hybrid events and their potential benefits: an extended event lifetime, extended reach and new sponsorship opportunities. Among other things, the essential elements and pillars of hybridisation are presented. Links are also provided to supporting institutions: private-sector hybrid event tech providers and government agencies (

Author: Peter Borstel

This article was published in TFI issue 3-4/2020


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